Stories That Resonate: The Psychology and Power of Business Storytelling with Paulo Simoes

Mojo: The Meaning of Life & Business

Apr 2 2024 • 51 mins

Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business. In this captivating installment, our host Jennifer Glass engages in an enlightening conversation with the brilliant Paulo Simoes, renowned visual storyteller and former Sony Pictures executive. Together, they embark on a journey to unravel the profound impact of storytelling on both personal fulfillment and business success.


In this engaging dialogue, Paulo shares his unique perspective on success, emphasizing the importance of being content and aligning one's life with personal values. His wisdom extends to advice for his younger self, encouraging a focus on the journey rather than fixating solely on growth and challenges. As the conversation blooms, the duo explores the significance of being present and savoring the moment, delving into the impact of technology on mindfulness and perception of time.


Venturing into the realm of marketing and branding, Paulo discusses the effective use of images, music, and storytelling in conveying compelling narratives. The episode unpacks Paulo's six-step process for crafting powerful stories, highlighting the vital role of emotional connections and real-life examples in engaging audiences.


In a delightful turn, Jennifer and Paulo delve into the fascinating world of Super Bowl commercials, dissecting their emotional appeal and the influence of storytelling elements. From the neuroscience behind storytelling to its application in business and branding, this episode promises invaluable insights for everyone from individuals seeking personal growth to business professionals striving to connect with their audience through the art of storytelling.


So, seize this opportunity to gain a deeper understanding of the impact of storytelling on human behavior and business success, as Jennifer Glass and Paulo Simoes unravel the intricacies of this timeless craft. Settle in and let your mind roam freely amidst the captivating tales and profound wisdom shared in this episode of MOJO.

Keywords: storytelling, business, marketing, presentations, Super Bowl commercials, emotional appeal, customer storytelling, neurochemistry, audience engagement, customer connection, emotional messages, testimonials, brand storytelling, storytelling elements, audience tailoring, disruptive marketing, contentment, success definition, personal fulfillment, mindfulness, technology impact, charitable storytelling, buyer persona, story format, distribution optimization, storytelling process, emotional connection, real-life examples, MoJo, neuroscience storytelling

About my guest: Paulo Simoes is a passionate visual storyteller, former Sony Pictures executive, film director, and producer. He's the founder and leader of a fantastic team of visual marketers at Brios (Breeohs) Media, where he helps clients create dynamic videos that attract, engage, and convert.

Connect with Paulo on Facebook, LinkedIn and on the web at https://www.briosmedia.com/