Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris
On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to hear all about building a brand from the ground up and where to prioritize efforts!
đź”— Marshall's LinkedIn: https://www.linkedin.com/in/marshallsmorris/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3GTZZK9
Show Notes:
(1:10) - Marshall's story
(5:18) - Inception and purpose of starting HomeLife Brands
(11:40) - Portfolio of social media accounts
(13:47) - Leveraging already existing communities
(19:15) - Challenges at the beginning
(25:19) - Shifts in company structure as it scales
(31:09) - Current workforce ecosystem
(41:17) - Animal market statistics
(45:52) - Market research
(47:42) - Rapid Q&A
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