The Influence Factor by The Influencer Marketing Factory

The Influencer Marketing Factory

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more. read less

From College Dorms to a 9-Figure Creator App Empire w/ Zeev Farbman (Lightricks CEO and Founder)
Jan 25 2023
From College Dorms to a 9-Figure Creator App Empire w/ Zeev Farbman (Lightricks CEO and Founder)
This week, Zeev Farbman, Co-Founder and CEO of Lightricks, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss the shifting nature of the creator ecosystem, how he established an award-winning app development company, and much more! 🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1 ⚡️ Lightricks homepage: https://www.lightricks.com/ 🙎‍♂️ Zeev's LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3HwiHaJ Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has over 450 employees. As of 2021, its apps have been downloaded over 500 million times. Lightricks apps include: Facetune, Videoleap and Photoleap Show Notes: (01:00) - Zeev’s background and story (02:54) - Early days of Lightricks (05:55) - How content Creators’ goals have changed (08:37) - Initiatives to support mid-level Creators (14:43) - Challenges with burnout (18:39) - Power of user-generated content (21:25) - Comparing content strategies and associated performance (26:30) - Will AI-generated content be disruptive to the industry (34:30) - Providing Creators with additional opportunities to monetize 🎧 Listen on: Apple Podcasts: http://bit.ly/3W2egs7Spotify: http://bit.ly/3VZiZux
Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble
Jan 12 2023
Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble
On this week's episode of The Influence Factor, we have Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, an influencer platform for enterprise consumer brands, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to hear everything from identifying trends to experimenting within the creator economy and influencer marketing arena. ✍️ Lindsey's Newsletter: https://www.lindseygamble.com/newsletter 🤝 LinkedIn: https://www.linkedin.com/in/lindsey-gamble/ 🐦 Twitter: https://www.twitter.com/lindseygamble_  🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg  🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3IIaz7U 🎧 Listen on: Apple Podcasts: http://bit.ly/3W2egs7Spotify: http://bit.ly/3VZiZux  Show Notes: (1:12) - Personal and career background (3:33) - Roles and experiences leading to Mavrck (5:21) - Biggest changes in the social ecosystem over the past years (7:52) - Finding and identifying the newest trends and news in the industry (11:20) - Defining the Creator Economy (13:44) - Retaining content creators on the various platforms (17:38) - Primetime channels via YouTube (20:10) - Where is social commerce headed (27:28) - SEO on social media content (31:59) - AI-generated content impact and evolution (38:18) - Full-time brand positions for influencers (40:30) - Q&A  44:38) - Where you can find and connect with Lindsey Gamble
Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts
Oct 19 2022
Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts
On this week’s episode of The Influence Factor, we have Halle Roberts, Creator Commerce Consultant, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on best practices of influencer campaigns, creator economy, and more! ⚡️ Full Episode: https://link.chtbl.com/influencermarketing Halle's website: https://halleroberts.online/ Halle's Instagram: https://www.instagram.com/hallerobbe/ 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2zohS Show Notes: 1:10 - Halle Robert’s career start background 4:25 - Influencer strategies based on brands that Halle has worked with and currently works with 10:10 - Psychology behind Influencer marketing  12:58 - Approach to an evergreen versus a niche Influencer 14:10 - Finding the “right” Influencer for a brand 16:00 - Influencer marketing automation 16:58 - Management of influencers 21:28 - When should an Influencer reach out for management support 25:03 - Prioritizing your time as a creator 30:22 - New social media apps that Halle is experimenting with 32:02 - How to reach out to Halle 🎧 Listen on: • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837 • Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF • Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Predictions for The Creator Economy w/ Evan Britton (Famous Birthdays)
Oct 12 2022
Predictions for The Creator Economy w/ Evan Britton (Famous Birthdays)
On this week’s episode of The Influence Factor, we have Evan Britton, Founder of Famous Birthdays, an online catalog dedicated to sharing celebrities birthdays and other key facts about them, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on the creator economy, progression of platforms, and more! Famous Birthdays: https://www.famousbirthdays.com/Evan's Twitter: https://twitter.com/evan_britton  🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg   🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3yafRTF 🎧 Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUFGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw   Show Notes: (1:05) - What is Famous Birthday? (2:48) - How did Famous Birthday come to fruition (3:18) - Stats going back to the beginning of the Creator Economy (5:13) - Reading traffic to anticipate Creator fame (7:00) - Evolution from Musical.ly to TikTok (9:20) - Social channels based on purpose and format (10:50) - Payment trends for platforms (13:27) - Opinion on paying for additional features/enhancements on social platforms (15:00) - Platforms prioritizing Creators (17:50) - Creator barrier of entry and compensation  (22:35) - Value of the Creator Community for brands (26:00) - Predictions for Instagram and Reels for 2023 (28:22) - Thoughts on LinkedIn’s future  (29:40) - AI generated content in 2023 (32:00) - Final thoughts on the creator ecosystem
Covering The Creator Economy w/ Kaya Yurieff (The Information)
Oct 5 2022
Covering The Creator Economy w/ Kaya Yurieff (The Information)
This week Kaya Yurieff, a Creator Economy Reporter for The Information, joins Alessandro Bogliari, host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory for an episode of The Influence Factor. The two discuss what it's like to be a creator economy reporter, how to keep up with the ever-evolving industry news, what stands out to a reporter when featuring startups and creators, and so much more! The Information’s Creator Economy Newsletter: https://www.theinformation.com/newsletters/creator-economy?rc=rtpyqgKaya's Twitter: https://twitter.com/kyurieff  🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg   🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3csN98L  🎧 Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUFGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw   Show Notes: (1:08) - Kaya’s career background (2:27) - Creator coverage topics (3:22) - How Kaya prioritizes what news to feature (5:12) - Morning routine (7:15) - Do’s and don’ts of outreach pitches (10:26) - Shift in sharing across social media platforms (13:47) - Community versus an audience for a creator (18:38) - Myths revolving around the Creator Economy and Kaya’s role (21:47) - Initial data on private companies in the Creator Economy (26:26) - Other resources of interest for Kaya (28:42) - Untapped markets within the Creator ecosystem (30:58) - How will platforms tackle burn out (33:04) - How to get in touch and follow Kaya
The Future of Social Commerce and Livestream Shopping w/ Frost Li (Social Chat)
Sep 28 2022
The Future of Social Commerce and Livestream Shopping w/ Frost Li (Social Chat)
On this week's episode of The Influence Factor, we have Frost Li, CEO & Co-Founder of Social Chat, a social commerce solution for e-commerce stores, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on social commerce, user-specific ad automation, and more! SocialChat: https://socialchat.ai/ Frost Li: https://www.linkedin.com/in/frost-li-0084b017/ 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2TYOQ 🎧 Listen on: • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837 • Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF • Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw Show Notes: (1:20) Why Frost Li Built Social Chat (4:25) Now Is Time To Give Power To Brands and eCommerce (5:50) The Importance of A Recommendation System for eCommerce (10:30) Why Influencers and Content Creators Should Become also Hosts of Livestream Shopping Events (13:00) Differences Between Content Creators and Livestream Shopping Hosts (USA vs China) (16:00) The Importance of Product Demo During Livestream Shopping (17:30) Tips & Tricks for Liveshopping Hosts (19:25) Benefits of Having a Co-Host (22:40) Comments Moderation for Liveshopping Hosts (25:15) Integrations With Existing eCommerce Platforms (30:25) Purchase Lift Thanks to Video Shopping (33:15) The Future of Livestream Commerce and Video Shopping
Reporting on The Creator Economy w/ Amanda Perelli (Business Insider)
Sep 21 2022
Reporting on The Creator Economy w/ Amanda Perelli (Business Insider)
This week, Amanda Perelli, a Creator Economy Reporter for Business Insider joined us as an expert guest on The Influence Factor! Amanda and Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and host of the podcast, discuss how the creator economy is evolving, content creator pay transparency, and much more. ⚡️ Full Episode https://link.chtbl.com/influencermarketing Amanda Perelli on Insider: https://www.businessinsider.com/author/amanda-perelli Amanda's Twitter: https://twitter.com/arperelli 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3R2 🎧 Listen on: • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837 • Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF • Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw Show Notes: (1:40) Who is Amanda Perelli and how she started her career (3:00) From YouTube Reporter to creator economy reporter (6:45) More people are paying attention to the creator economy  (9:20) How does Amanda Perelli spend her day? (13:20) Why it is essential to talk with content creators and transparency about influencers' pay rate (23:00) The Do's and Don'ts when you outreach to a reporter - Some tips on how to properly engage with a journalist (30:10) How to report on new social media features and industry news  (33:35) What Amanda is researching on at the moment
The Power of a Content Creator's Community w/ Jane Stecyk (Mighty Networks)
Sep 14 2022
The Power of a Content Creator's Community w/ Jane Stecyk (Mighty Networks)
Content creators have huge potential to grow and build a community. This and much more is discussed in this week’s episode! Jane Stecyk, Senior Vice President of Marketing at Mighty Networks joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host. Mighty Networks is the only platform where you can bring your community, courses, memberships, and content into one place under your own brand—and level up to your own branded apps when you're ready. ⚡️ Full Episode https://link.chtbl.com/influencermarketing Mighty Networks: https://www.mightynetworks.com/ Creators Calculator: https://creatorscalculator.com/ 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e0IlId 🎧 Listen on: • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837 • Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF • Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw Show Notes: (1:15) - The Creator Economy explained and how it has evolved into a community of entrepreneurs (3:24) - The beginning for Jane at Mighty Networks (4:05) - Who is Mighty Networks and how they support Creators in their own business path (5:40) - The importance of communities for content creators and the main components to create a “real” community that they own (8:56) - What is the difference between an “audience” and a “community” (11:30) Sustainability within the Creator Economy and how to achieve this (13:32) The type of interactions happening now within creator communities (16:06) Engagement within communities and the importance of “the big purpose” (21:20) The potential revenue numbers within creator communities (27:22) How to use a community as part of a value journey (29:42) How communities differentiate across different cultures and the world (31:30) Challenges faced within communities and Mighty Networks (37:30) Building community businesses that provide value for their followers despite the current climate
From Content Creators to Entrepreneurs w/ Sima Gandhi (Creative Juice)
Sep 7 2022
From Content Creators to Entrepreneurs w/ Sima Gandhi (Creative Juice)
On this week's episode of The Influence Factor, Sima Gandhi, Creative Juice CEO & Co-Founder joins the host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari. Together they discuss how content creators have transformed the industry and are entrepreneurs in their own right too. 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3cyJq9W    ⚡️ Full Episode https://link.chtbl.com/influencermarketing Creative Juice: https://www.getjuice.com/Sima's Twitter: https://twitter.com/simagooCreative Juice on Twitter: https://twitter.com/getjuiceCreative Juice on TikTok: https://www.tiktok.com/@get.juiceCreative Juice on Instagram: https://www.instagram.com/get.juice/   🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg  🎧 Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUFGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw  Show Notes: (00:50) - Background on Sima Gandhi and the creation of Creative Juice (6:12) - The mission and featured services that Creative Juice offers (8:40) - Creator cash flow explained (12:09) - Different creator revenue streams (12:59) - Defining the differences between a content creator and a freelancer  (14:39) - Building a team under a creator’s business  (17:12) - Growing and scaling a creator business  (21:20) - Setting goals as a creator for the purpose of sustainability (23:20) - Growth of the middle class in the Creator Economy - projected to grow 150% within two years (24:04) - Diversity of the creator economy (25:39) - A Creative Juice success story (26:50) - The importance of separating personal and business expenses (28:38) - The creator community exchange (29:32) - Combining passion with earning income (30:48) - The future for Creative Juice