3d ago
The Secret to Mastering Live Shopping as a Brand and Creator w/ Adi Ronen (buywith)
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith.
Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.
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Show Notes:
01:10 - Adi's mission, achievements, and purpose
04:36 - Creating an engaging live shopping experience
06:59 - Encouraging audience engagement
08:35 - Clipping and repurposing live shopping content
10:58 - Successful live streaming examples
12:50 - Expanding live shopping to different industries
15:00 - How moderation works
16:32 - Challenges and opportunities in the US market
17:55 - Best practices and timing for live shopping
18:47 - Live shopping as a marketing channel
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)What Does it Take to Succeed as a Creator w/ Nicky ReardonFrom $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Click, Create, Connect w/ David Neyman (Logitech)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)Creator Economy Insights Unveiled w/ Matt NavarraInfluencer Activations that Drive Results w/ James Creech (Brandwatch)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael BolenInsider View of VidCon w/ Colin HickeyFunding the Creative Journey w/ Aaron DeBevoise (Spotter)Swipe Right on OkCupid Success w/ Michael KayeThe Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan GahanDecoding the Secrets of the Creator Economy w/ Avi GandhiThe Art of Social Media Creativity w/ Jon YoushaeiExploring the Influence and Impact of Reddit w/ Will CadyNavigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia HabermanTurning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)