From Content Creators to Entrepreneurs w/ Sima Gandhi (Creative Juice)

The Influence Factor by The Influencer Marketing Factory

Sep 7 2022 • 33 mins

On this week's episode of The Influence Factor, Sima Gandhi, Creative Juice CEO & Co-Founder joins the host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari. Together they discuss how content creators have transformed the industry and are entrepreneurs in their own right too.

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Show Notes:

(00:50) - Background on Sima Gandhi and the creation of Creative Juice

(6:12) - The mission and featured services that Creative Juice offers

(8:40) - Creator cash flow explained

(12:09) - Different creator revenue streams

(12:59) - Defining the differences between a content creator and a freelancer

(14:39) - Building a team under a creator’s business

(17:12) - Growing and scaling a creator business

(21:20) - Setting goals as a creator for the purpose of sustainability

(23:20) - Growth of the middle class in the Creator Economy - projected to grow 150% within two years

(24:04) - Diversity of the creator economy

(25:39) - A Creative Juice success story

(26:50) - The importance of separating personal and business expenses

(28:38) - The creator community exchange

(29:32) - Combining passion with earning income

(30:48) - The future for Creative Juice