Eve Halimi is the Co-Founder and Co-CEO of Alinea, the latest Y Combinator female-founded FinTech startup that empowers the next generation of investors. In this episode Eve shares how Alinea is working to educate Gen Z through digital and social initiatives to invest in the things that matter to them most. Eve also shares how the company is working to break through the common misconceptions of who is able to invest.

Key Takeaways:

• Why Gen Z isn’t interested in investing and how it will impact the economy long term
• How Alinea is meeting the pent-up demand for investment education
• Why breaking through investment stereotypes is critical for social advocacy, including climate change
• How Alinea approached customer digital customer research
• The importance of micro training for investment education

Quote of the Show (16:00):

“The best part of my day is talking to a customer who tells me that she came from an immigrant family and she was never given the confidence to feel like an investor. Because when she thinks of a typical investor, she thinks of a guy working on the New York Stock Exchange. Alinea is a brand that has made her feel included and accepted.” – Eve Halimi

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Ways to connect with Eve Halimi:

LinkedIn: https://www.linkedin.com/in/eve-halimi-95b695b4/
Company website: https://www.alinea-invest.com/

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