Marketing Tails

George Barton is the Marketing Director at 3TBrands, a company specializing in dog products such as toys, beds, blankets, and accessories under the brands Tall Tails and Original Territory. 3TBrands leverages its 90-year manufacturing heritage, drawing on its roots in the infant and baby space to create safer and more thoughtful pet products. With impressive initiatives like donating over $1 million in blankets to animal shelters, George brings a unique perspective to his role. His strategic vision encompasses omnichannel marketing, direct-to-consumer trends, and a strong ability to humanize the brand connection between pets and their owners. In this episode… In today's rapidly evolving pet industry, how do traditional companies pivot to capture the ever-changing demands of modern pet consumers? With a rich history in infant and baby products, one company found a unique bridge to the pet market, leveraging decades of experience to create innovative, safe, and engaging pet products. How did they align generation-spanning expertise with contemporary digital trends to resonate with consumers? Growth marketer George Barton shares 3TBrands’ journey of harnessing its 90-year heritage in baby product manufacturing to innovate within the pet product space. George discusses the importance of understanding and responding to modern pet consumers, illustrating how personalized marketing, sustainability initiatives, and strategic distribution partnerships have solidified 3TBrands' presence in the market. By integrating child product safety measures into their design processes, they simultaneously address safety concerns and cater to the sentimental value many pet owners places on their ‘fur babies.’ George also stresses the importance of strategic industry shows like Expo East, ensuring pet brands remain at the forefront of innovation while meeting consumer expectations. In this episode of Marketing Tails, Mark Bevington chats with George Barton, Marketing Director at 3TBrands, about innovating pet products sustainably. George discusses how 3TBrands leverages omnichannel marketing to grow its presence, the intersection of tradition and innovation in the pet industry, and the importance of community and giving back. Tune in for insights on navigating shifting consumer behavior, competitive retail landscapes, and technology innovations — without losing the human touch.

Adam Baker is the Founder of SodaPup, a Colorado-based company specializing in innovative, sustainable, and non-toxic rubber dog toys in the USA. With a background in product management at notable companies such as Nike, Under Armour, and Crocs, Adam has successfully transferred his knowledge to the pet industry. Under his leadership, SodaPup has become a leader in the pet enrichment products market, achieving notable growth with its unique and consumer-focused designs. His dedication to creating emotionally impactful products and his strategic use of social media have propelled the brand's popularity. In this episode… Turning a hobby into a business can be an exciting journey filled with opportunities and challenges. What can you learn from an entrepreneur’s journey from the basement to the forefront of the pet industry? Adam Baker, a product marketer turned pet brand founder, delves into his venture into the pet industry and how he navigated early challenges. Highlighting the power of consumer-centric strategies in building a brand, Adam shares how he combined his background in sporting goods with a keen understanding of consumer needs, establishing SodaPup as a leader in sustainable pet toys. His strategic use of social media has transformed customer interactions into a treasure trove of insights for product development, showing the value of listening to your audience and adapting to market trends. Adam’s journey also illustrates the value of quality and creativity over mere capital, and his belief in the "work harder" philosophy is a testament to the unrelenting dedication required for entrepreneurial success. In this episode of Marketing Tails, Mark Bevington chats with Adam Baker, Founder of SodaPup, about the power of product and community in building a thriving pet brand. Adam shares the importance of keeping consumers at the heart of product development, the significance of strategic pivots, and how to stay competitive by leveraging your passion and innovating continuously to meet consumer demands.

Peter Kenseth is the Vice President and Managing Partner at Maia Strategy, a consulting firm leveraging market intelligence and in-depth customized research and analysis to help companies enter new markets, outflank the competition, and win new customers. Since joining the firm in 2013, Peter has helped businesses develop winning strategies by uncovering hard-to-get facts in global markets. With a passion for the pet care and animal health industry, he brings his insights to listeners as the host of the Petworking podcast. In this episode… The pet industry is vast and evolving, presenting both familiar challenges and unexplored opportunities. But how do you navigate a market that's as affectionate about its consumers as it is competitive? Does simply providing a unique product suffice in making a tangible impact? With over 15 years in strategy consulting, Peter Kenseth dives deep into the role of expert marketing intelligence and how it can make or break a company's strategy. Drawing from his extensive experience in the pet industry, Peter shares how customized research and industry trends are pivotal for businesses to stay ahead. He highlights the evolving consumer trends in pet care and the shift toward purpose-driven business practices. His approach emphasizes adapting to consumer demands and the importance of external perspectives for business growth, whether you’re a startup or an established manufacturer. In this episode of Marketing Tails, Mark Bevington interviews Peter Kenseth, Vice President and Managing Partner at Maia Strategy, about leveraging market insights. Peter explores the value of continuous industry research, the rise of purpose-driven products, and the growing emphasis on corporate social responsibility. He provides strategies for understanding customer perceptions and how to utilize AI strategically.

Pukar Pyakurel is the Founder and President of Yak9 Chews, an award-winning pet treat company creating premium organic cheese chews for dogs. Yak9 Chews is recognized as an industry leader in the yak cheese chew industry with its innovative flavors and sustainable product packaging. Founded in 2015 by Pukar and his wife Shristi, the brand stands out with ethically sourced, preservative-free, nutritious ingredients. Under the couple’s leadership, the brand has expanded to over 400 independent pet retail stores across the US, Canada, and Europe. Shristi Mishra is the Co-founder and CEO of Yak9 Chews, a company that produces all-natural, protein-rich Himalayan yak chews. Together with her husband Pukar, she has built the brand by emphasizing sustainability, ethical sourcing, and community engagement. With a background in education and a passion for pets, Shristi plays a critical role in sourcing ingredients from both Nepal and the US, ensuring the company’s commitment to quality and sustainability. In this episode… When love for pets and determination interlace, can an entrepreneurial quest transform the pet industry? How can a company shake off adversity and manage to not only survive, but thrive?  With authenticity as the cornerstone of their business venture, entrepreneurs Pukar Pyakurel and Shristi Mishra illustrate how challenges can turn into opportunities. The couple's journey began with an unexpected turn during a catastrophic earthquake in Nepal, leading to a groundbreaking idea in the pet treat market. Together they have masterfully leveraged their story, commitment to quality, and authentic branding to grow Yak9 Chews into a global brand recognized for its nutritious, sustainable Himalayan yak cheese. Pukar's love for cold calling and Shristi's focus on ingredient integrity have paved their way into the pet industry. By staying true to their roots and continuously innovating around their product offerings, they exemplify the essence of a business driven by purpose and passion.   In this episode of Marketing Tails, Mark Bevington chats with Yak9 Chews’ Founder and President Pukar Pyakurel and the company's Co-founder and CEO Shristi Mishra. The couple shares insights on growing a global pet brand, the obstacles faced by startups, and the triumphs of connecting with an international community. They stress the importance of authenticity in marketing, the value of persistence, and the power of creating a community around a brand that genuinely cares about pets and the planet.

Mark Schaefer is the Executive Director at Schaefer Marketing Solutions, which helps companies stand out in a world of overwhelming information density. He is a TED keynote speaker, marketing strategist, futurist, university educator, and author of 10 books, including KNOWN and Marketing Rebellion. From Fortune 500 companies such as adidas and Johnson & Johnson to start-ups and nonprofits, he has a track record of crafting marketing strategies for global brands. Mark’s blog, Grow, stands among the top five marketing blogs worldwide. His acclaimed book, Belonging to the Brand, highlights why community is the last great marketing strategy. In this episode… While traditional marketing approaches may have worked in the past, the digital landscape offers countless new platforms for engagement, aligning with how people want to connect with brands. How can companies redefine marketing strategies in light of evolving consumer expectations and online interactions?  Veteran marketer and consultant Mark Schaefer explores this question, leveraging his comprehensive experience in digital marketing. He proposes community as the untapped frontier for creating customer loyalty, advocating for the shift from audiences to engaged communities driven by shared purpose. With insights from his book Belonging to the Brand, Mark emphasizes that real connections are crafted not just through social media, but within spaces where they can belong. Backed by real examples of brands exemplifying this transformative approach, he highlights strategies for fostering organic growth and placing community at the core of your brand. Tune in to this episode of Marketing Tails as Mark Bevington chats with Mark Schaefer, Executive Director at Schaefer Marketing Solutions, about cultivating powerful communities. Mark uncovers authentic connections as the foundation of enduring brand loyalty. He stresses the value of embracing community as a long-term commitment, identifying the shared purpose that aligns your brand with customers, and creating a safe, welcoming environment for your community members.

Sarah Goldberger is the Founder and CEO of Lord Jameson, an award-winning luxury dog treats company on a mission to kindle the bond between dogs and humans. A seasoned professional with over 25 years of experience, Sarah started her career at ABC Good Morning America, specializing in brand development, business management, and luxury product marketing. She's successfully founded three companies, including Lord Jameson, inspired by her therapy dog and passion for holistic wellness. With a strong background in holistic practices and organic food, Sarah brings unique insights and a health-conscious approach to the pet industry. In this episode… The organic pet food industry is poised for sustained growth as more and more pet owners seek natural, healthier options for their animals. Brands that can adapt to the evolving preferences of pet parents will play a crucial role in shaping the market's future. How did a seasoned entrepreneur combine an unwavering dedication to holistic well-being and understanding of luxury branding to navigate the industry — and what can we learn from her story? Sarah Goldberger shares her journey into the organic pet food industry, diving deep into how her dog Jameson inspired her unwavering commitment to product quality, health, and taste. Emphasizing self-manufacturing and the importance of health in pet products, Sarah advises entrepreneurs to build proof of concept and actively seek feedback. With a focus on holistic wellness, she meticulously oversees every aspect of production, ensuring that each treat is crafted with care. Her approach to growth highlights scaling with a clear mission-focused vision, maintaining brand integrity, responding to industry trends, and cultivating relationships within the industry to propel your business forward. In this episode of Marketing Tails, Mark Bevington hosts Sarah Goldberger, the Founder and CEO of Lord Jameson, to discuss the challenges and opportunities associated with scaling an organic pet treat company. Sarah highlights the power of self-manufacturing, embracing failure as a learning opportunity, and the strategies underlying her brand's remarkable growth. Tune in for insights on successful branding, leveraging AI, and why networking is paramount in the pet industry.

John Wall is Co-host of Marketing Over Coffee, where he explores the intersection of marketing, sales, and technology with industry experts. A seasoned marketer, John is also a Partner at Trust Insights, where he harnesses the power of data, AI, and marketing technologies to drive growth. With a track record of innovation, his career includes a significant focus on MarTech and customer relationship management systems. As an early adopter of podcasting, John has interviewed prominent figures such as Seth Godin and Simon Sinek, demonstrating a keen eye for emerging trends. In this episode… Are you prepared for the seismic shifts generative AI is bringing to marketing? If you're not, you could be missing out on the potential to double your results, save thousands of hours, and make life-changing business decisions. But where do you start in a world full of tech noise and false gurus? Marketing expert and podcast host John Wall deconstructs the AI trend, offering a roadmap for harnessing the power of these emerging technologies in marketing. He delves into his favorite AI tools like Perplexity AI, highlighting AI’s impact on analytics. Sharing behind-the-scenes anecdotes from the early days of the Marketing Over Coffee podcast, John recounts pivotal moments in his career, from hosting marketing veterans like Seth Godin to embracing the tectonic shifts of the startup world. Whether it's leveraging advanced tools to accelerate growth and engagement or harnessing the nuanced tactics behind successful podcasting, John emphasizes how taking calculated risks can unlock unimaginable rewards. In this episode of Marketing Tails, Mark Bevington interviews John Wall, Co-host of Marketing Over Coffee and Partner at Trust Insights, about leveraging marketing tech and AI innovations. John talks about the early days of Marketing Over Coffee, the rapid advancements in the marketing and technology sectors, and the value of incorporating AI in marketing operations. He also explores the future of AI-driven customer service and personalization.

Kat Donatello is the Founder and Chief Inspiration Officer at Austin and Kat, which specializes in natural, holistic pet supplements. Fueled by her dedication to animal health, Kat transitioned from a high-level athlete and race director to a trailblazer in the CBD pet wellness space. Starting in her home kitchen with all-natural remedies to improve her dogs’ healthspan, her brand has expanded significantly, with products available in over 1,200 independent pet stores across the US. Kat's competitive spirit translates into her business ethos, establishing Austin and Kat as a brand focused on quality, innovation, and authenticity. In this episode… In the competitive and dynamic world of pet wellness, finding a niche and standing out can seem like an insurmountable challenge. So what happens when an athlete with a passion for natural health takes on this industry with a fresh perspective?  From her first batch of homemade hemp biscuits a decade ago to becoming a pet wellness leader, Kat Donatello’s story reflects the value of resilience, aggressive goal-setting, and calculated risk-taking in sports and business alike. Kat unveils her secrets for navigating a relatively new segment in the pet space, emphasizing the role culture and education play in the acceptance and marketing of CBD products. She shares tales of driving across the US in a purple school bus, visiting retailers, and connecting with customers to spread the word about her products. Kat’s authentic approach to business, coupled with innovative products tailored to pet needs, exemplifies the importance of adaptability and customer engagement in driving success in a congested marketplace. In this episode of Marketing Tails, Mark Bevington welcomes Kat Donatello, the Founder and Chief Inspiration Officer at Austin and Kat, to discuss strategies for building a thriving brand in the fast-evolving holistic pet wellness industry. Kat dives deep into her journey from athlete to entrepreneur, the creative process behind her company's product development, and barriers in CBD product advertising. She also highlights the power of authenticity and the personal touch that sets Austin and Kat apart.

Michael Soler is the Founder of Blue Line K-9 Dog Training, a team of highly qualified and experienced dog trainers focused on improving the lives of pet owners and their companions. With over 20 years of experience, Michael is a decorated Marine veteran, an accomplished entrepreneur, a keynote speaker, and a recognized authority in dog training. His career journey spans from radio host to former law enforcement officer, leading him to his current passion in the pet industry. Michael’s innovative methods in dog training and unparalleled commitment to his craft set him apart as a leader in the industry. In this episode… How can one transform what was once a simple passion and comforting hobby into a flourishing business? What does it take to redefine an entire industry by focusing on genuine human and pet needs? Could understanding the hidden dynamics of behavior be the key to unlocking a prosperous and contented life? The passion for entrepreneurship and commitment to impactful service comes front and center as Michael Soler, an ex-Marine turned entrepreneur, shares insights from years of business experience.  Michael discusses the inception of Blue Line K-9 Dog Training and the distinct training approaches that make it stand out, delving into the psychological aspects of dog training. He candidly discusses his journey from military service to pioneering a distinct approach to dog training, recognizing the nuanced needs of pets and their owners over conventional methods. By valuing the personal touch and human connection, Michael has expanded his venture to multiple locations, successfully adapting to challenges and transforming the pet training landscape. In this episode of Marketing Tails, Mark Bevington hosts Michael Soler, Founder of Blue Line K-9, to discuss the power of personal growth and the importance of risk-taking. Michael delves into the story behind Blue Line K-9 Dog Training, opens up about his strategies for business expansion, the value of deeply understanding your clientele, and the impacts of embodying a service-oriented mindset.

Sara McCarville is the Founder and CEO of MAVRIK equine, a pioneering company dedicated to enhancing horse health and performance through innovative solutions and comprehensive care. Sara is also the CEO of Sterling Essentials, an all-natural essential oil-based leather cleaner and conditioner company. Sara's expertise in equine management has led to the development of cutting-edge products and services tailored to the unique needs of horses and their owners. Beyond her professional work, Sara is an advocate for equine welfare and regularly shares her insights at industry events. In this episode… Equine ailments encompass a range of diseases, injuries, and health conditions affecting horses. These issues can have a profound impact on a horse's health, performance, and well-being, as well as the safety and success of their riders. Recognizing the challenges faced by horses and their riders, entrepreneur and horse lover Sara McCarville founded MAVRIK equine to create effective equine care solutions. A key factor behind the efficacy of MAVRIK's products is the sourcing of high-quality essential oils. By choosing these all-natural oil products, horse owners and equestrian riders can provide safer, more effective care for their horses, supporting their overall health and well-being. Sara's dedication continues to advance the field of equine care, significantly improving the lives of horses and their riders. In this episode of Marketing Tails, Mark Bevington welcomes Sara McCarville, Founder and CEO of MAVRIK equine, to discuss equine ailments and solutions. Sara delves into MAVRIK equine's origins, the meticulous creation of its products, and her refined marketing strategies. She also offers entrepreneurs an honest look at the struggles of a startup.

Mindy Dutka is a visual storyteller, dog advocate, and commercial dog photographer for Dogs I Meet, providing mission-driven photography for brands and animal welfare organizations. Dogs supported her during the most challenging times of her life, inspiring her to rekindle her passion for photography. Now, Mindy partners with brands and mission-driven organizations to create compelling, story-driven photos that connect brands with their audiences. In this episode… Capturing a brand's essence through storytelling creates a powerful narrative that drives brand awareness. Photography is one avenue that helps drive meaningful connections between a company and its audience, increasing loyalty and long-term success. Renowned dog photographer and advocate Mindy Dutka demonstrates how balancing photography, advocacy, and brand storytelling forges meaningful connections between businesses and animal welfare. Her mission-driven venture showcases the innovative integration of dog advocacy into brand marketing, crafting unique narratives that resonate with audiences. Mindy’s work showcases how companies can actively participate in and support important causes. In this episode of the Marketing Tails podcast with Mark Bevington, Mindy Dutka, visual storyteller, dog advocate, and commercial dog photographer for Dogs I Meet, passionately discusses her mission to forge connections between businesses and animal welfare. Mindy emphasizes how her commitment to harmonizing photography, advocacy, and brand storytelling sets a benchmark for businesses to engage with animal welfare causes, inspiring profound impacts on both the brands she collaborates with and the communities she aims to empower.

Sharon Tuggle is the Founder and CEO of 5 Element Food Therapy, an innovative venture dedicated to enhancing pet health through nutrition. Her journey into the pet care industry began with a personal experience involving her dog's health crisis, igniting her passion for the healing power of food rooted in traditional Chinese medicine. This led Sharon to collaboratively launch a line of food toppers and treats designed to support the wellness of dogs and cats. A versatile entrepreneur, Sharon previously owned reinforcing steel company Justeel Reinforcing. Alli Moses is the Director of Operations at 5 Element Food Therapy, where she oversees daily functions and ensures the seamless delivery of high-quality organic pet food products. With a keen eye for detail and a passion for holistic pet care, Alli plays a pivotal role in advancing the company's mission to improve pet health through nutrition. Her expertise in operations management and her dedication to customer satisfaction make her an invaluable asset to the team, driving innovation and excellence in the pet food industry. In this episode… In pet care, nutrition is often an underappreciated yet vital component of overall health. So, imagine a world where every scoop of pet food is enhanced not just with love, but with ingredients proven to boost health for centuries. Sharon Tuggle, a proponent of traditional Chinese medicine, explains the connection between nature's elements and our pets' organ systems. At the heart of this philosophy lies the belief that specific foods can enhance the function of corresponding organs, promoting better health and well-being. Rather than relying on pharmaceuticals or other interventions, the foundation of the five element food theory offers a natural way to maintain and restore health. It’s a proactive approach, focusing on prevention and holistic care. For pet owners, this means not just addressing symptoms, but fostering long-term wellness. In this episode of Marketing Tails, Mark Bevington chats with Sharon Tuggle, Founder and CEO of 5 Element Food Therapy, and Alli Moses, Director of Operations at 5 Element Food Therapy, about leveraging ancient dietary practices to transform pet health. Sharon shares how a tragic diagnosis led to a groundbreaking venture in pet nutrition, how 5 Element Food Therapy fuses traditional Chinese medicine with modern nutritional practices to create tasty and healthy pet food, and why Sharon is committed to making holistic, organic pet food and toppers accessible to all.

Joshua Honcoop is the Founder and CEO of Honcoop Natural Pet Food, a leading innovator in the high-end pet food industry. Driven by a passion for crafting nourishing meals for dogs, Honcoop prioritizes canine well-being by focusing on natural baked treats and promoting gut health through specialized products. Joshua and his team offer nutrition consultations and personalized services dedicated to raising awareness about quality canine diets and empowering pet owners to make informed choices. Under Joshua's leadership, Honcoop Natural Pet Food has become synonymous with excellence and trust, significantly impacting how pet owners approach their dogs' nutrition and overall health. In this episode… The emphasis on gut health in the pet industry is gaining momentum. Recent discussions highlight the importance of using human-grade ingredients to support a healthy microbiome in dogs. This approach not only enhances overall health, but can also significantly extend a pet's lifespan. ​​Joshua Honcoop, a top pet food company executive, has made gut health a cornerstone of his company's philosophy. By prioritizing the use of natural, high-quality ingredients, Joshua aims to fix the gut for optimal health. This focus ensures that pets receive the nutrients they need while avoiding harmful additives commonly found in conventional pet foods. Crafting the perfect meal for pets involves more than just providing sustenance; it requires a deep understanding of the science of gut health and a dedication to using the best ingredients. In this episode of Marketing Tails, host Mark Bevington interviews Joshua Honcoop, Founder and CEO of Honcoop Natural Pet Food, about leveraging gut health to enhance pet vitality. Joshua reveals how his love for dogs spurred the creation of a holistic pet food company. As Joshua discusses the evolution of the pet food industry and his company's growth strategies, he leaves a trail of wisdom for anyone looking to make their mark.

Melinda Kirk Stenger is the CEO and Founder of PetCakes by Lucky Paws, a complete baking kit for cats and dogs and winner of the Best in Show Award at the Global Pet Expo 2023. A dynamic entrepreneur with over 20 years of canine culinary experience, Melinda spearheaded the development of the first-ever DIY organic microwavable pet treats, revolutionizing the pet snack industry. Armed with a MBA in International Marketing from the University of Cincinnati College of Business, she combines business acumen with culinary expertise, as showcased in her acclaimed cookbook Paws & Brunch. With her beloved companion Ciao Bella by her side since 2009, Melinda continues to enrich the lives of pets and their owners through nutritious, delicious treats and unforgettable pet parties. In this episode… As consumers become increasingly concerned with their pets’ well-being, the demand for innovative, high-quality products rises. From sustainable sourcing and eco-friendly packaging to incorporating functional ingredients, understanding these trends can significantly impact your brand's relevance and appeal. Learn how a thriving pet food brand is meeting the expectations of today's discerning pet owners. Culinary chef Melinda Kirk Stenger delves into the industry's ever-evolving landscape, exploring emerging trends and innovative practices while offering a glimpse into the art of creating pet cakes. She provides insights on global expansion for pet-friendly businesses, championing human-grade ingredients and an unwavering belief in product integrity. Additionally, Melinda underscores the significance of marketing prowess, spotlighting strategies that captivate younger demographics and wield influence across social media platforms. In this episode of Marketing Tails, Mark Bevington sits down with Melinda Kirk Stenger, the CEO and Founder of PetCakes, to discuss the multifaceted pet treats landscape. Melinda provides invaluable experiences and expertise for sustainable growth and global expansion, delves into proven marketing practices, highlights a commitment to quality and innovation, and emphasizes the impact of community engagement.

Jordan Sand is Co-founder of Cold Water Technologies, the brand behind Happy Scratch technology, a supplemental formula that supports skin health to relieve pet allergies. As an add-on to pet food, the formula decreases hotspots and itching. Jordan developed Happy Scratch after receiving a post-doctorate degree in molecular and environmental toxicology. He has experience in immunology, animal nutrition and health, and vaccine development. In this episode… How can you merge two seemingly contrasting passions to develop a comprehensive business model? By identifying a market need and staying true to your goals, you can build a sustainable business. What strategies can you employ to market your new business venture? Fueled by a desire to make his scientific discoveries available to the mass market, Jordan Sand researched pet immunology to develop a supplement that targets and reduces pets’ skin allergies. His background and dual passions have allowed him to formulate a reputable and appealing product. Having just launched the technology, Jordan has discovered that he can boost brand awareness by including case stories and educating consumers about the benefits of traditional supplements over pharmaceuticals. In this episode of Marketing Tails, Jordan Sand, Co-founder of Cold Water Technologies, joins host Mark Bevington to discuss how he has developed and marketed a pet allergy supplement. Jordan shares the science behind the brand, Happy Scratch’s growth strategies, and how he balances entrepreneurship with research.

Rianna Young is the Founder and CEO of Happy Hounds, a premium pet treat and tincture company that strives to improve pets' quality of life by reducing anxiety and pain. NY Cannabis Insider has recognized Rianna as one of New York’s Women in Cannabis. She previously worked in various local and state government roles in New York, including Chief of Staff of the New York State Assembly and Director of Communications in the NYC Council. In this episode… So many pet companies are trying to create something new in the industry. From all-natural, wholesome dog food to treats fit for human consumption, brands want to capture consumers’ attention with unique products. How are they accomplishing this? Having paved a distinct path in the industry with diverse CBD treats, Rianna Young has distinguished her brand by using human-grade food and ingredients in her products. With medicinal snacks and textured treats, she creates familiar and accessible products. When marketing functional products, Rianna suggests surveying and talking to pet owners and offering samples to gather data about common pet issues, allowing you to assess demand and formulate new product lines. In this episode of Marketing Tails, Mark Bevington sits down with Rianna Young, the Founder and CEO of Happy Hounds, to discuss how she broke into the functional pet food space. Rianna shares her key takeaways from Global Pet Expo 2024, how she sources ingredients, and the unique qualities of the brand’s products.

Gerry Romanelli is an entrepreneur, small business owner, and franchisee of multiple brands including Hounds Town, Units Storage, Fetch!, and Furry Land. His background in transportation and logistics, highlighted by extensive business experience, has helped shape his understanding of the latest products, services, and standards in the market. Gerry’s 34-year corporate career included time at UPS, where he worked in various divisions and reached a ceiling in his late 40s, leading him toward self-employment. As a franchise consultant, he leverages his expertise to help entrepreneurs navigate the road to the right franchise opportunities and funding. In this episode… A report by the Bureau of Labor Statistics indicates that one in nine people are self-employed. Yet many individuals fear self-employment due to the perceived security they’ve associated with the corporate safety net. How did a “corporate refugee” abandon the “one job for life” ideology and take the leap toward self-sufficiency? After 34 years in corporate America, Gerry Romanelli felt stuck as his career plateaued in his late 40s. Determined to control his destiny, he started a franchise business with a focus on logistics and pets. Gerry built his entrepreneurial journey around growing a business people will continue to spend money on despite economic conditions. He emphasizes the importance of understanding the industry, finding a niche, and adding value to succeed, sharing his wealth of knowledge in marketing and sales and encouraging aspiring entrepreneurs to start their own businesses. In this episode of Marketing Tails, Mark Bevington welcomes Gerry Romanelli of Romanelli Ventures to discuss franchise ownership and secrets to small business success. Gerry discusses his transition from a corporate career in logistics to pet grooming franchises and other small businesses, mistakes to avoid in entrepreneurship, and franchise growth strategies.

David Masulli is the CRM Manager at Pet Food Experts, a leading pet food and supplies distributor partnering with over 6,500 retailers across the US. A RevOps veteran with a background in marketing automation and HubSpot administration, David has a proven track record of optimizing e-commerce revenue and developing compelling marketing campaigns. Leveraging his inbound marketing expertise and product knowledge, he aligns sales, marketing, and customer success operations to drive growth. As a HubSpot CRM superuser who’s grown with the platform’s evolution, David has been featured as a guest speaker at HubSpot’s Inbound conference. In this episode… In the rapidly evolving business landscape, customer relationship management has become essential for delivering exceptional experiences and building loyalty. In addition to managing and analyzing customer data, CRMs are powerful tools for understanding customer behavior and preferences. How can businesses harness the full potential of CRM? According to RevOps veteran David Masulli, the key lies in making data frictionless and easy to use through integration. He highlights the significance of centralized data access offered by CRM platforms like HubSpot, which ensures that data is accessible across the entire customer journey. By integrating the data in one place, HubSpot enhances the experience for your customers, clients, and influencers you're collaborating with. This approach to CRM not only helps you tailor your marketing efforts, but also provides actionable insights you can leverage to improve overall customer service quality and retention. In this episode of Marketing Tails, Mark Bevington hosts David Masulli, CRM Manager at Pet Food Experts, to delve into the power of data integration in CRM. David highlights the significance of centralized data access, the importance of mapping out business processes before implementing a CRM, and how to choose a CRM that aligns with your company’s goals. He also shares his transition to marketing and RevOps and what motivates his drive for success.

Maya Barkay is Vice President of Marketing at EverC, a cyber intelligence company providing financial institutions, vendors, and merchants with risk management services. With over two decades of marketing and leadership expertise, she is a seasoned professional renowned for her strategic prowess. Throughout her career, Maya has spearheaded impactful product marketing communication initiatives for significant telecom and financial services players, including JPMorgan Chase and Discover Card. Before assuming her current role as VP of Marketing at EverC, Maya brought her wealth of experience to Tokyo. During her four-year tenure, Maya played a pivotal role in steering the marketing efforts for the APAC division of Amdoc, further solidifying her reputation as a versatile and accomplished marketing leader. In this episode… As the realm of e-commerce expands in our increasingly digital landscape, the need for robust security measures becomes paramount. In this dynamic environment, what are innovative solutions for detecting and preventing e-commerce fraud? Marketing executives like Maya Barkay are at the crossroads of technology and security challenges. With an unwavering commitment to security, companies like EverC employ advanced technologies and strategies to identify and thwart fraudulent activities in the digital marketplace. Safeguarding online shopping is a collective endeavor that involves the relentless pursuit of fraud detection, the strategic application of AI in risk management, and the adept leadership of marketing executives. As technology continues to reshape the e-commerce landscape, the commitment to security and innovation ensures a resilient digital marketplace that instills confidence in consumers and businesses alike. In this episode of Marketing Tails, Mark Bevington hosts Maya Barkay, Vice President of Marketing at EverC, to delve into the crucial realm of e-commerce security. Maya sheds light on EverC’s mission, the intricate process of detecting and preventing e-commerce fraud, potential AI applications in risk management, and the technology and security challenges marketing leaders encounter.

Luke Silverman is the Co-founder and CEO of Bark Social, a social experience integrating three of life’s pleasures: the companionship of dogs, the indulgence of libations, and freshly brewed coffee. Wanting his dog to live his best life, Luke was inspired to create this first-of-its-kind concept. He is a third-generation restaurateur who grew up learning retail business from his father, who was an executive for menswear companies for three decades. Luke is an undergraduate of Muhlenberg College and earned his MBA from the University of Michigan’s Ross School of Business. In this episode… Are you a devoted dog lover looking for the perfect blend of canine companionship and socializing? Look no further than a dog social — the ultimate haven for you and your furry friend. What makes this unique establishment a delightful outing for dog enthusiasts? The moment you step into a dog social, you’re greeted by the contagious joy of dogs frolicking in specially designed play areas. Owner Luke Silverman describes these events like Bark Social as a new level of socializing, offering a curated menu of drinks crafted for humans and their four-legged companions. The experience celebrates the bond between you and your dog, making every visit a memorable shared experience. The aroma of coffee blends seamlessly with the energy of playful pups, creating an enriching social experience that appeals to all senses. Luke explains that it’s a community for seasoned dog owners and first-time visitors where you’re guaranteed to find a welcoming environment. Join Mark Bevington on today’s episode of Marketing Tails as he chats with Luke Silverman, Co-founder and CEO of Bark Social, about what makes the concept viable. Luke explains how dog socials enhance human connections, the challenges leaders of niche operations face, and how to turn failures into successes.