Cindy Dunston Quirk is the Founder and Chief Dog Lover at Scout and Zoe’s Premium Pet Products, a company producing chews and treats made solely of American-sourced, human-grade raw ingredients. What started as an idea to cure allergy issues for her puppies Scout and Zoey evolved into a global enterprise creating products for dogs, cats, and small animals. Cindy’s mission is to manufacture goods utilizing safe and nutritious proteins that pets can consume to live long and healthy lives with the families who love them.

In this episode…

Pets are no longer afterthoughts, left to fend for themselves — they are fully immersed into their forever homes, well-cared for, and considered four-legged children. So it stands to reason that fur parents want to feed their “fur babies” top-notch products, which is why the dog food business is projected to surpass $160 billion by 2029. How can business owners in the pet industry differentiate themselves in a ubiquitous market?

Cindy Dunston Quirk, a passionate dog lover and entrepreneur, advocates for having a mission and executing it fully. Consumers gravitate toward companies that support their communities and manufacture sustainable goods. It’s also essential to produce pet food with human-grade ingredients that are edible for humans and meet federal packaging regulations. Cindy also cautions against complacency and advises staying ahead of the competition through innovation. She recommends staying up-to-date on trends and looking for solutions in the pet industry, which is why she created Chophouse Ready Raw, a simplified raw food for raw feeders who travel and board their pets.

In this episode of Marketing Tails with Mark Bevington, Cindy Dunston Quirk, Founder and Chief Dog Lover of Scout & Zoe’s Premium Pet Products, discusses the business and its mission. Cindy shares Scout & Zoe’s three pillars, the importance of using human-grade ingredients in pet food, and personalizing customer service.