Darby Copenhaver is a Scale Specialist and Sales Coach at Agency 360, a marketing analytics solution helping businesses manage leads, advertisements, and social media marketing. In his role, he helps business owners transform their design agency burdens into assets that create predictability, wealth, and freedom. Before Agency 360, Darby worked as a Regional Sales Director at House of Floors for over 12 years. Outside of his career, Darby is an avid fisherman, old-school hip-hop junkie, lover of BBQ and a proud family man.

In this episode…

The ability to predict what customers want and need is known as sales predictability. This can help businesses increase sales, set budgets, and scale growth. However, many agency owners need to identify the correct solutions to their problems.

Seasoned sales professional and scale expert Darby Copenhaver explains that most agency leaders push their sales representatives to generate more leads. In actuality, they need a sales system or a defined sales process. A sales system is a repeatable process that helps sales reps identify, qualify, and close leads. A designated sales process outlines the steps that sales reps should take to move a lead from initial contact to a closed deal. Additionally, this type of sales process aids owners in generating more qualified leads, closing deals, setting budgets, and scaling growth.

In this episode of Marketing Tails, Mark Bevington welcomes Darby Copenhaver, Scale Specialist and Sales Coach at Agency 360, to the show. Darby discusses Agency 360 and its mission, common issues agency owners face and how to overcome challenges, and how to align marketing and sales to invigorate business growth.