The modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them?

Advertisers and companies claim that user data helps them offer a better customer experience. But the truth is, it opens the door to many questions concerning internet privacy, and users don't feel confident giving out their information to third parties. At the end of the day, we're obliged to accept the cookies on each website we visit, and no one reads the fine print on pop-ups.

In the newest episode of Infutor’s Identity Revolution podcast, Cory Davis welcomes Anthony Katsur, Chief Executive Officer of IAB Tech Lab. During their discussion, they get into concerns around user data and privacy online, balancing privacy and customer experience, the benefits of an ad-supported internet, and the future of data businesses.