In this episode of The Marketing Rapport, host Tim Finnigan welcomes Nola Solomon, SVP of Go-to-Market at Criteo, for a deep dive into the intersection of marketing, technology, and consumer behavior. Solomon shares insights on the importance of engaging consumers across various touchpoints, from discovery to purchase, and the role of technology in facilitating this journey. Nola and Tim discuss the nuances of go-to-market strategies, emphasizing the need for alignment between sales, marketing, and product teams. Nola highlights the significance of understanding market needs and ensuring that product development aligns with customer challenges. The conversation pivots to the evolving landscape of consumer behavior, particularly in the post-COVID era, noting the resurgence of physical stores and the necessity for brands to adopt omnichannel strategies. The episode concludes with Nola stressing the critical role of first-party data in crafting personalized consumer experiences. She underscores the industry's shift towards data-driven strategies to build trust and loyalty, and the challenges presented by changes in addressability and measurement. Nola's expertise offers valuable perspectives for marketers aiming to navigate the complex digital advertising ecosystem effectively.