Identity’s Critical Role in AdTech with Krista Panoff of Innovid

In this episode of the Marketing Report podcast, Tim Finnigan talks with Krista Panoff from Innovid about the evolving landscape of digital advertising and Connected TV (CTV).

Krista shares her insights on the importance of identity in ad tech, explaining how it forms the foundation for targeting and measurement across fragmented platforms. She discusses Innovid's approach to solving CTV challenges, including frequency management and real-time optimization.

The conversation explores how self-service tools are leveling the playing field for small and medium-sized businesses in CTV advertising. Krista also highlights emerging trends in the industry, such as the focus on outcome-based measurement and the shift towards automatic, real-time campaign optimization. Throughout the discussion, she emphasizes the need for advertisers, publishers, and tech providers to collaborate in addressing CTV's growing pains and improving viewer experiences.

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