Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us?

As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and pushed businesses to focus more on their digital engagement, leading to an explosion of new startups, products, and services.

In this episode of the Identity Revolution podcast, Scott talks about the importance of the MarTech ecosystem in business and marketing and how customers today hold more power over brands than ever. He ultimately gives his professional outlook on hot industry topics, from the latest MarTech and AdTech trends to building in-house software (and of course, he includes some of his predictions for 2021).