Join us for an insightful episode as Terry and Aaron bring you their annual tradition of gearing up for success. As we approach the new year, it's time to break out your junior yellow legal pad because we're diving into the art of PLANNING for 2024. In this episode, we'll discuss valuable strategies to elevate your game in the coming year. Discover indispensable tips that will set you up for triumph as a product decorator in 2024. Don't miss this opportunity to kickstart your journey towards a prosperous and fulfilling year. It's GO Time on The 2 Regular Guys Podcast! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/7htffdCm77Q Dad Joke Terry: Did you know I was on an elevator with 8 department stores Santas yesterday? It got a little Claustrophobic in there. Last Year - Planning for 2023 Terry: Do you know your brand? And if you do, is it the brand you want? Here’s what it’s not… Your brand is not your logo Your brand is not “Hey, look at me!” Your brand is not a mission statement So what is your brand? Your brand is your promise Brand is about relationships What can they expect from you? What separates you? Why do you do what you do? Your brand is who you are… who you want to be… who people perceive you to be Aaron: Love that you brought up branding. Clarity on who you are and who you serve is so important. What customers did you enjoy working with? What customers need to go elsewhere When you try to be all things to everybody, you end up being nothing to no one. Erich: Review & Forecast FURTHER OUT than you think you should Terry: In 2023, become an expert at what you do Every expert has a beginning What 1 task or technique would you like to be better at in 2023 Lay out a plan for weekly efforts in that area Reading up on the subject Set aside time to experiment Aaron: Systems Business needs to be a system. Things you can repeat Automate – What are you doing over and over? Stop going it alone. https://osg.link/iworker Erich: Learn to ‘Prune’ & Understand ‘Fitness’ Terry: Plan to become the “go to” decorator in your area… in your marketplace Do good work and deliver on time! This is the true secret to success You can compete with anyone large or small if you do good work… Make it easy to buy from you It’s often not about price Most customers are not professional buyers Innovate – try something new Specialty inks, vinyl, thread, techniques Planning for 2024 Terry: Stop and take a deep sigh of relief. You made it through the worst business interruption in decades. How can we use this experience in 2024 and beyond? What did you learn about you… about your business? Who helped you keep your business afloat? What can you do to show your appreciation, and build on that relationship? Diversify your technology Diversify your customer base Aaron: Sustainability Initiatives: In 2024 the customer’s priorities are changing. Sustainability is no longer a buzz marketing term,