2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization

2 Regular Guys... talking decorations, personalization and customization every Friday.

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Headwear Trends, Employee Training, Quality Assurance and More
Oct 28 2022
Headwear Trends, Employee Training, Quality Assurance and More
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Cory Cissell, MAS with Cap America, will join the 2 Regular Guys this Friday.  We’ll be talking headwear trends today and all things hats and caps. Plus, we'll talk about employee training, quality assurance, and more from Cory’s position as VP of Customer Experience. This will be a rewarding high ranging discussion and an opportunity to talk to someone with over 10 years of experience in headwear and promotional products. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” Joke From Aaron Montgomery What do you call a zombie who cooks stir fry?  Deadman wok-ing 10th Annual REGGIEs Nominate at until November 10th at 5 PM Central Time. Terry's New Book Exciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth Get your copy at in Social Media Aaron: As VP of Customer Experience, Cory Cissell strives to establish service levels and requirements for three key departments: customer service, marketing, and art. He develops and implements methods to record, assess, and analyze customer feedback. He is also responsible for developing and implementing training and quality assurance programs for new hires and experienced employees. He oversees the weekly, monthly, and yearly goals of 90+ team members. Terry: Let’s start with sharing with our listeners how you came to the industry. Aaron: What are the headwear trends today, and what should our listeners be decorating? Terry: In our show prep, you told us about converting old systems to new ones and automating the workflow. Talk to us about that. Aaron: Let’s talk about websites. Tell us why staying current and user-friendly is important. Terry: To continue on marketing, give our listeners some ideas to stay top of mind in a recession. Aaron: Hiring in the current marketplace is a subject we hear about all the time. Give us some tips on how you are accomplishing the task. Terry: Now that we have these new employees, talk to us about your own training techniques. Aaron: In your bio, you mentioned quality assurance. Share your thoughts on quality control.Terry: Tell our listeners how they can reach out to you. EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
Headwear Trends, Employee Training, Quality Assurance and More
Oct 28 2022
Headwear Trends, Employee Training, Quality Assurance and More
🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Cory Cissell, MAS with Cap America, will join the 2 Regular Guys this Friday.  We’ll be talking headwear trends today and all things hats and caps. Plus, we'll talk about employee training, quality assurance, and more from Cory’s position as VP of Customer Experience. This will be a rewarding high ranging discussion and an opportunity to talk to someone with over 10 years of experience in headwear and promotional products. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” Joke From Aaron Montgomery What do you call a zombie who cooks stir fry?  Deadman wok-ing 10th Annual REGGIEs Nominate at until November 10th at 5 PM Central Time. Terry's New Book Exciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth Get your copy at in Social Media Aaron: As VP of Customer Experience, Cory Cissell strives to establish service levels and requirements for three key departments: customer service, marketing, and art. He develops and implements methods to record, assess, and analyze customer feedback. He is also responsible for developing and implementing training and quality assurance programs for new hires and experienced employees. He oversees the weekly, monthly, and yearly goals of 90+ team members. Terry: Let’s start with sharing with our listeners how you came to the industry. Aaron: What are the headwear trends today, and what should our listeners be decorating? Terry: In our show prep, you told us about converting old systems to new ones and automating the workflow. Talk to us about that. Aaron: Let’s talk about websites. Tell us why staying current and user-friendly is important. Terry: To continue on marketing, give our listeners some ideas to stay top of mind in a recession. Aaron: Hiring in the current marketplace is a subject we hear about all the time. Give us some tips on how you are accomplishing the task. Terry: Now that we have these new employees, talk to us about your own training techniques. Aaron: In your bio, you mentioned quality assurance. Share your thoughts on quality control.Terry: Tell our listeners how they can reach out to you. EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!
The Big Questions at Printing United
Oct 21 2022
The Big Questions at Printing United
The 2 Regular Guys will broadcast live on the last day of Printing United in Las Vegas. It’s been three years since the last Printing United event, so Terry and Aaron will be checking in with attendees and vendors about the big questions this year. Are customers buying or window shopping? What new products are they looking for? What new products have they discovered this year? With 100s of vendors and 1,000s of attendees, we expect to have lots to share with our listeners this week. PLUS, a check-in from Printing United CEO, Ford Bowers. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” PLEASE SUBSCRIBE TO OUR PODCAST FOR A SPECIAL Printing United EPISODE DROPPING SOON! Dad Joke Send your "Dad Jokes" to us on the Contact Page. 10th Annual REGGIEs Nominate at until November 10th at 5 PM Central Time. The Big Questions What are attendees shopping for this year? All about DTF What new or unexpected items are they finding of interest? The 42” sublimation printer from Epson with orange and green fluorescents looks interesting Are attendees buying, or are they window shopping? Looks like buyers to me Any show surprises, blockbusters, or announcements? It looks like Printing United Atlanta in 2023 booth space is filling up EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeYour Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Printing United Las Vegas, NV – October 19-21, 2022Print Hustlers Conference Fort Worth, TX - November 6, 2022Applique Getaway Virtual - November 15, 2022PPAI Expo Las Vegas, NV - January 10-12, 2023Impressions Expo Long Beach, CA - January 20-22, 2023International Personalization & Awards Expo Las Vegas, NV - February 7-10, 2023Decorated Apparel Expo Kansas City, MO - February 24-25, 2023EEM Show Lafayette,
Trends in Social Media and More
Oct 14 2022
Trends in Social Media and More
Friend of the show Jenna Sackett, a Brand Activation Manager with STAHLS’, will join the 2 Regular Guys this Friday. She's been an industry educator and mentor for seven years, teaching custom printers about the value-add heat press technology provides. We’ll be talking about trends in social media, opportunities with your heat-press, and much more! Don't miss out on this conversation, where you will immediately take tips away that can improve your business. The key is going to be putting them into action! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” Joke From Terry Combs Frankenstein was giving his son Frankie the talk. “When two monsters love each other very much…” Frankie said, “They do the mash?” “Yes Frankie, they do the Monster Mash.” 10th Annual REGGIEs Nominate at until November 10th at 5 PM Central Time. Trends in Social Media Jenna Sackett is the Brand Influence Manager and has been in the industry for nine years with STAHLS’, a leading manufacturer of heat presses, heat transfer vinyl, direct-to-film, screen printed transfers, and more. She's been an industry educator and mentor for seven years, teaching custom printers about the value-add heat press technology provides.  Terry: Jenna, tell us how you got into the industry and how you arrived at your current position with Stahls Aaron: We’re all about training here at 2RG. What types of training events does Stahls offer customers? Terry: How often is training available? Aaron: Do attendees have to be current Stahls customers, or can anyone tune in? Terry: Give us some examples of typical training events that you might do. Terry: Let’s shift gears and talk about social media. What’s trending these days? Terry: What are some of the mistakes you see decorators make regarding their social media? Aaron: For Social Media or Marketing in general, what are some things you have seen decorators do that have impressed you? Terry: What other trends are you seeing in general with the heat printing community? Aaron: With the 4th Quarter upon us, what will be the hottest gift item coming off people's heat presses? Terry: Tell people where they can learn more and connect with you? Aaron: We always like to leave with one similar question for all our guests (get that last drop of knowledge out…) - What is your one piece of advice for a brand-new decorator getting into the heat printing business? EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leadin...
10th Annual REGGIE Awards Category Announcements
Oct 7 2022
10th Annual REGGIE Awards Category Announcements
The 10th Annual!!! The REGGIE Awards are BACK. The industry awards you have grown to love over the last 10 years. We kick off the REGGIE season by walking the listeners through the categories, discussing them, and sharing memories from the REGGIE winner's past. Tune in to hear the categories, be part of the discussion, and begin circulating the names that need to be recognized. Plus, we are launching a special bonus section this week at the top of the show, so tune in for a fun new collaboration! Let's kick off the season with the REGGIE awards to celebrate the decorator's community and all the loyal #Regulators. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” Joke From Terry Combs Why is it cheaper to throw a party in a haunted house? Because the ghosts will bring their own boos. 10th Annual REGGIEs Nominate at rules for nominating: You must nominate a company or individual in at least seven of the 10 categories. Nomination forms with fewer than 7 categories will be tossed out and not counted.To encourage a wider range of participation from around the industry, we limit nominations to a maximum of two categories per company or individual. The top two vote counts per category will be used if a company or individual receives nominations in more than two categories.Nominations close on November 10th at 5 PM Central Time. This is a hard date, so no emails afterward asking us to make an exception.Nominee announcements will be on November 11thVoting will take place beginning December 8th at 5 PM Central TimeWinners will be announced on our show on December 9th Best New Product - This category is for products that have made an impact on our industry in 2022. These products must have been released in the last 3 years and have not made the voting before. (We will do our best to police, but we can’t verify every product was released in the last 3 years. We will verify that it has not made the voting by reviewing by Embrilliance Best Customer Service (List the Company and Person) - Share a specific company and if there is a person who stands out there, share them too. This company and team members are customer service oriented. These companies have specific policies in place that are customer service oriented and put their customers first in our industry. Sublimation 101 - Michael Kaminsky Best Industry Educator - This category is to recognize the best educator in our industry during 2022. This is someone who writes for the industry magazines, presents seminars or webinars, or otherwise educates people to improve our industry. This person should be focused on education rather than offering infomercial type content. Laurie Donovan -Sawgrass Product Ambassador Best Podcast or Online Education - This category is to recognize a podcast, online blog, video platform, virtual event, training sessions or other online platforms that provide the best educational content in our industry. If it is education on the internet it fits in this category!  2 Regular Guys
Live Event Printing is Back
Sep 30 2022
Live Event Printing is Back
Max Hellman will join the 2 Regular Guys this week to talk about Live Event Printing. More decorators are considering this selling option with the world returning to normal. Max will share his experience and perspective on how it’s done. Max and his team at Family Industries are heavily invested in live event printing, from apps to processes, and Max is willing to share his knowledge with us. Join us to learn about a fun way to create for brands and events. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive. Dad Joke From Lee Wright of Printing United ​What do you call a psychic little person who escapes from jail A small medium at large! Live Event Printing How did you find yourself in our industry? How did you decide to go down the road of live event printing?In the early years, it really started off as live screen printing on; but now its more swag/production customization. Were you forced to take a full break during Covid? And how did you fill that space?lots of swag boxes (tiktok, google etc) and virtual event activations (comic con w/ amazon etc, toyota and lollapolooza) Describe your setup at an event. What do you bring? What’s the trickiest element to printing at an event location? Weather? Power? Inventory? Do you have any tips for our listeners who would like to do live events? Reach out to Max Hellmann via his Website - Familyindustrieslive.com EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeYour Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Impressions Expo Ft Worth,
Great Content Hacks and Copywriting Mistakes to Avoid
Sep 23 2022
Great Content Hacks and Copywriting Mistakes to Avoid
Nicole Rollender will join the 2 Regular Guys this Friday to discuss marketing through great content. Nicole heads up STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy, and inspired content, so your competitors become invisible. Nicole is going to share why GOOD copy is so important to decorators. She will also leave us with several copy must-haves and the mistakes she has seen business owners make. Ready to improve your copywriting? This is the episode for you. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News All Graphics Pro Expo (GPX) Shows next year will be 2-day events, and classes will take place the day before the show opens. Here are the cities and dates: Irving, TX March 9-10 Charlotte, NC April 27-28 Indianapolis, IN June 15-16 - (Will host Start Here Academy) Portland, OR July 19-20 Long Beach, CA August 18-19 Baltimore, MD September 13-14 Dad Joke What do you get when you cross a joke with a rhetorical question? Content and Copywriting When Nicole Rollender isn't cruising the backroads of South Jersey's Pine Barrens in her classic fireball red Trans Am with a double espresso, she heads up STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy and inspired content so your competitors become invisible, your seekers crystallize into loyal-for-life buyers ... and you make more money. Nicole holds an MFA in creative writing from Penn State University, and built her business on a 15-year career in award-winning editorial publishing, content marketing and professional development in the decorated-apparel arena. A 2017 recipient of a New Jersey Council on the Arts poetry fellowship, Nicole is the author of the poetry collection Louder Than Everything You Love from Five Oaks Press.  Erich - What are some of the copy/content mistakes you see? (As a writer do you cringe a little when you see what companies are putting out there?) -Showing that they clearly didn't proofread: straight-up bad grammar, blatant misspellings, strange capitalizations, like "We serve all Businesses," incorrect use of apostrophes - like your's instead of yours, or dog's instead of dogs -Overly formal or trying-too-hard-to-be-proper-or-professional, resulting in outdated or fuddy-duddy or unrelatable copy -Copy that sounds like someone wrote it at 3 am, trying to be too casual, conversational or stream of consciousness -Too much copy or too little copy in a certain amount of space on a website, like on the above the page copy on a home page -Making the copy all about themselves, rather than about the problems (or goals) they can solve for their customers -Similarly, focusing on features, rather than on benefits. Like "Plenty of staff." What does that mean for customers? "A human will always answer your call." - Not telling enough about your company—origin story, your why, what you support, what makes you tick, etc. -Not having enough/any information on product/services pages. -Not having specific calls to action at every juncture on a website. Tell people what you want them to do!   Talk to us about why good copy is important for decorators. -Bottom line, you've got a LOT, a LOTTTTTTTT of competitors out there,
Pitfalls to Avoid as a Startup Decorator
Sep 16 2022
Pitfalls to Avoid as a Startup Decorator
Aaron will join the show from Charlotte, where he is the emcee for the START HERE Academy at Graphics Pro Expo. What better time for the 2 Regular Guys to discuss the pitfalls to avoid when starting a decorating business? Terry and Aaron have personally experienced and been witness to many startup businesses and the recurring pitfalls and issues that can arise. We’ll be looking for comments and recommendations from the Regulators this week. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Corel Rebrands as Alludo - Corel, a global technology company and maker of CorelDRAW Graphics Suite, announces that it is undergoing a full rebrand, including a new name: Alludo. According to the company, the rebranding is part of its commitment to reimagining the future of work — not just where people work but also how, when, and even why they work. The name Alludo is said to represent a cohesive identity and is a nod to the company’s purpose: to empower “all you do.” With this purpose in mind, Alludo says it will continue to focus on growth organically and through mergers and acquisitions. Dad Joke Did you know that T-Shirt is actually short for Tyrannosaurus Shirt? Yep, because of the short arms. Startup Decorator Aaron: Every business starts with an idea and a hope for success. But the realities of running a business can be eye-opening for the new entrepreneur. Today we hope to relieve some pain by talking about common pitfalls for a new business. The legal stuff Filling in the gaps - If you're a great artist, you might not be great at selling, etc. Pricing your products Knowing your overhead… How much does it really cost you to make an item… and pay for the lights? Knowing how much actual production time you really have… if you’re wearing all the hats Habits Crucial for Home-Based Business People By Erich Campbell Set a public schedule.Set a private schedule.Create professional space.Set boundaries.Own your professionalism. OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.
Printing United is on the Horizon in Vegas
Sep 9 2022
Printing United is on the Horizon in Vegas
Friend of the show Josh Carruth with Printing United will be joining the 2 Regular Guys this Friday. Josh will share all the details about the upcoming Expo in Las Vegas on October 19-21. We will talk about the education, the live activations, and all the secrets we can squeeze out of him. ADN Josh tells us that he’ll tell our listeners about other exciting events from Printing United Alliance. Tune in and learn how the convergence of all the print worlds in one location is important for your business. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive. Dad Joke From Lewis Montgomery Why don’t you want twin witches? How would you know which witch is which? Printing United Expo Aaron: First question. We know the expo is going to be in Las Vegas. So is it true, what happens in… Kidding. Seriously though, Josh, we have been hearing lots of great things about the Expo, including the return of some vendors that might have been absent in the past. Can you give us any details on that? Erich: Josh, while you are sharing, can you also share details about education at the Expo with the Regulators? Aaron: Speaking of education, I have heard little bits and pieces about the Apparel Zone. Thomas, can you talk more about the details of what people can expect? Erich: Future State Theater - What is that all about? We would love to get perspectives from most of you. Cassie? Aaron: Jed, Brett, and Thomas - Can you guys switch hats for me quickly? As decorators and members who don’t work for Printing United, tell us what you are excited about personally. Why do you feel this is a must-attend event? {Let Jed, Brett and Thomas go} Erich: Josh and Cassie, anything we missed regarding the expo? We are an apparel decorators show with a sublimation/vinyl guy in Aaron, a missing host who is a screen and DTG/DTF guy, and myself as an embroiderer. How does the Expo help us look at what’s next and the bigger world we are a part of? Aaron: Let's also share with our listeners some details about the wider world of Printing United Alliance outside of just the Expo. Cassie is here representing the Apparalist, and I love seeing her as the face of the newsletter. Give us the scoop on that. Erich: The word convergence has been used back to the first ThreadX event. How should our larger marketplace segment view our interest in what we do as a craft? Aaron: You all have been crazy busy with the Expo and loads of other things you have your fingers in. Then we saw an announcement about an event in Nashville. Give us the full details. Aaron: We are all about education here. With the Apparelist and everything else going on at Printing United, what are some of the most requested topics people are looking for education on? Erich: What can people go to learn more about everything we talked about, and how can they connect with you two? Keys to a Good Marketing Plan By Aaron Montgomery of Our Success Group Thoroughly Define your IDEAL CustomerHave clarity and confidence in your Brand/Personality and Values.
Richard “King” Tilley Talks Screen Printing and More
Sep 2 2022
Richard “King” Tilley Talks Screen Printing and More
Richard “King” Tilley with ROQ US joins the 2 Regular Guys this week. He has made it his goal to serve as many people as possible through education, how-to videos on YouTube, daily mindset motivation, business advice, and perspective. Join us this week to talk about screen printing and much more. As an extra bonus, Stephanie Young with Siser will drop by at the top of the show to share the latest at Siser and the upcoming Everything Embroidery Market. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive. Dad Joke From Erich Campbell What do you say to a restroom on its birthday?  Happy bidet! (B-day) Screen Printing and More Aaron: Welcome to the 2 Regular Guys, Stephanie Young from Siser. You and I met for the first time at Everything Embroidery Market in Chattanooga in April, then you also came out to SkillsUSA and were a tremendous help. So let's start with SkillsUSA. Tell us about your experience there. Terry: You’re with Siser North America. Tell us about your role with them and anything new and exciting there. Aaron: We are both headed back to EEM this month, September 22-24th. Share your experience at the last one, and tell us what you are looking forward to in Myrtle Beach. Aaron: Welcome to the show today, Richard. Tell our listeners a little about yourself. Terry: We always ask, what led you to garment decorating? You have quite a story, so share it with the Regulators. Aaron: Congratulations on being one of the top industry influencers, according to the Apparelist. Talk to us about how participating on social media started and changed for you.  Terry: We’re all about education here. Share with our listeners how you help new business owners get started and find success. Aaron: Outside of ROQ, you are the founder of the Winners Circle (@xwinnerscirclex on Instagram). Share with us what that is and your take on personal growth and paying it forward. Terry: Tell us more about the system you use to keep moving forward and power your personal growth. Aaron: What’s a piece of advice you would offer to a new business owner? Terry: As we close here, is anything new and exciting in your world, and where can people connect with you? EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday.
Non-Decoration Skills that Matter to Decorators – Part 3
Aug 26 2022
Non-Decoration Skills that Matter to Decorators – Part 3
We’re back for Part 3 of our discussion with Erich Campbell about one of his favorite topics, Non-Decoration Skills that matter to Decorators. Erich will add the title “guest” to his show producer duties this Friday as we talk about a wide array of skills required to run your business beyond decorating garments. Part 3 will be focused on business and production management. Join in with your questions and comments on this important topic. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Chromaline Screen Print Products Acquired by Saati - Saati has acquired Ikonics Corporation, expanding its portfolio of supplies for the screen printing industry. The purchase includes Ikonics’ four business divisions: Chromaline Screen Print Products and Ikonics Imaging, Ikonics Industrial Inkjet Solutions, and Ikonics Advanced Material Solutions. Ikonics’ parent company will be Saati Advanced Chemicals, a newly formed subsidiary of Saati Americas based in South Carolina. Dad Joke A sweater I purchased was picking up static electricity, so I returned it to the store They gave me another one free of charge. Non-Decoration Skills Aaron: Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup'. Erich has done many jobs in the industry from creating and managing eCommerce properties, to social media and marketing, to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix. Terry: Today, we want to carry on from our parts 1 and 2 episodes where we covered  5 of our 9 stated topics; that said I think we may want to catch people up. What top takeaways from episode #2 that you think we should keep in mind? Aaron: Let’s start with our last four categories, which deal with management and efficiency. Some discussion areas: Management of your business Management of your staffDay-to-day operationsEfficiency EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful,
A Lifetime in Screen Printing
Aug 19 2022
A Lifetime in Screen Printing
Allen Gaddis will be joining the 2 Regular Guys this Friday. Allen started screen printing at 16 and opened his own business at 18. Next May, he will be celebrating 40 years in business. We’ll be talking about contract printing, services to schools, labor and supply issues, and much more. Join us with your questions for a veteran screen printer this week. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News STAHLS’ Launches PVC Patches for Apparel & Hard Goods - STAHLS’ recently released PVC Patches, another custom transfer option in the Emblems & Patches product line. PVC Patches are high-end, dimensional patches that appeal to a wide range of markets. Featuring a rubber-like look and bright, on-trend color options, these custom patches are available as heat applied or pressure sensitive transfers. Dad Joke What do you call a hippie’s wife? Mississippi A Lifetime in Screen Printing Aaron: Good morning, Allen, and welcome to the show. Tell us a little about you and your business. Terry: What drew you to garment decorating? And what has kept you here? (why stay in it for 40 years?) Aaron: You have a background in contract printing. What would you say is the secret of success as a contract decorator?  Terry: School sales can be tricky, from getting paid to working with non-professional buyers. Share some tips with our listeners who might want to venture into the school marketplace. Aaron: Speaking of tricky, we all know getting blank inventory to decorate has been pretty tricky for a while. What have been your challenges in this area and how have you tackled them? Terry: Also tricky in today’s day and age is the labor force. What do you think has changed over the past 40 years and how do you manage your own labor force? Terry: I ran across a post on Facebook from 2019 congratulating you on your Bachelor of Advertising Specialty Information certification. How do promotion products fit in for you and what advice would you give other decorators about incorporating promo products? Terry: So you had a devastating fire in 2020. Tell us about that experience and how you came back. Aaron: Where can our listeners reach out to you? EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful,
Non-Decoration Skills that Matter to Decorators – Part 2
Aug 12 2022
Non-Decoration Skills that Matter to Decorators – Part 2
We’re back for Part 2 of our discussion with Erich Campbell about one of his favorite topics, Non-Decoration Skills that Matter to Decorators. Erich will add the title “guest” to his show producer duties this Friday as we talk about a wide array of skills required to run your business beyond decorating garments. Join in with your own questions and comments on this important topic. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News PRINTING United Alliance Announces New Apparel Decoration Summit - Following the success of the highly engaged Summit models produced by PRINTING United Alliance — including the Inkjet Summit, Wide-format Summit, and Digital Packaging Summit— the Apparel Decoration Summit is designed for senior managers and executives in, or entering, the decorated apparel space looking to understand how current and future printing technologies, substrate options, market trends, and data management solutions will impact their businesses and investment decisions. This Summit will provide strategic-level insights into what industry leaders must do to grow, improve, and optimize their businesses. The event will be June 12-14, 2023, at the Loews Vanderbilt Hotel in Nashville, Tennessee. Fruit of the Loom Achieves 40% Reduction in Greenhouse Gas Emissions - Fruit of the Loom Inc. announces a 40% reduction in greenhouse gas emissions at its operations, putting the company on track to achieve its goal of reducing scope one and two emissions by 50% by 2030. This goal was announced in 2021 as a part of its science-based target approved by the Science Based Targets initiative to keep a rise in temperature below 1.5 degrees Celsius (34.7 degrees F) by 2030. This achievement and more can be found in the 2021 sustainability report. Dad Joke (From Regulator Beth Bendig) There are 3 moles in a tunnel.The 1st one says, “I smell sugar.”The 2nd one says, “I smell cinnamon.”The 3rd one says, “I smell molasses.” Non-Decoration Skills that Matter Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup.' Erich has done many jobs in the industry, from creating and managing eCommerce properties to social media and marketing to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix. Terry: Today, we want to carry on from our part 1 episode where we covered approximately 1 of our 9 stated topics; I think we may want to catch people up. What were the top takeaways from last time that you think we should keep in mind? Aaron: Let’s start back where we left off, we managed to talk about pricing and started into customer interaction, but I think there’s more we can cover. Let’s start with the wider topic of customer interaction and Marketing; where do you think that some of the ‘soft’ and non-decoration skills come up in how we market what we do? Some discussion areas:
Talking Shop with Joe Kramer
Aug 5 2022
Talking Shop with Joe Kramer
Joe Kramar with AMB3R Creative will join the 2 Regular Guys this Friday to talk shop. Joe has been in production operations worldwide and worked with major retailers on decorating techniques, including embroidery, screen print, applique, and more. Join us this Friday to “talk shop” with Joe Kramer.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Recently the good people at the Apparelist put out a resource naming their Top 10 Influencers in the decorated apparel community, and we here at the 2 Regular Guys made the list. Joining a slate of incredible decorators and previous guests of the show (as well as our intrepid producer Erich Campbell), we were featured along with a description of how we got here and where we want to go as a little timely advice.Dad Joke -  Did you know my horse is an insomniac?It’s a real nightmare. Talking Shop Joe Kramar has been in apparel design and development for more than 27 years and has an extensive background in embroidery, applique, screen printing, graphic design and all the aspects it takes to move a customer's dream into a production-friendly environment. Having created astounding apparel designs for massive brands, he now brings his considerable expertise in corporate identity, graphic design, and premium branding to his new role as the head of Operations, Development & Design at AMB3R Creative. Welcome to the show, Joe!Aaron: Tell us a little about yourself and how you started the industry.I learned to draw in ChurchBuilt computers in 1994 for fun - led to graphicsGraphics led to making fake IDs in high schoolP.E. Coach inspired me to go into graphicsHired and fired from a local newspaper editorial department - hated itWorked for a local screen printer, embroidery, letterman jackets, vinyl wraps, banners, sticker & surf-skate retail businessWent to school for Graphic Design - Art InstituteGot hired as a Screenprint & Embroidery Technician for Abercrombie & Fitch - global support and development specialistGot to help build an entire development facility for A&F - now known as Building R - the ultimate chemistry set for every development aspect of the apparel industryI CAN talk a little about the A&F documentary but I don't have a lot of juicy things to say about it - mostly the documentary is about fluff for the questionable atmosphere CEO Mike Jefferies createdWhy I decided to join the podcast...Terry: Tell us a little about where you think the industry is headed.The industry is dying - less artists are emerging into the industry than I've ever seen.Aaron: Let’s talk high end decoration. What is it and why should our listeners understand it?The perceived value of higher-end decoration techniques and how to sell them properly to customersTerry: Let’s talk misprints and mistakes. How have you dealt with them in your career?Embroidering over mis-printed shirts - I feel like I've developed a career from this...ha ha - repairing mistakesTerry: Where are decoration trends headed today?Decoration Trends GeneralTerry: Share with our listeners what decoration techniques have inspired you over the years.Decoration techniques that inspired me over the years - pics to shareDifferent types of embroidery techniques - several pics to shareTerry: Where can our listeners find you out in the world?
A Decorators Path
Jul 29 2022
A Decorators Path
Entrepreneur and more Tsombawi Knibye Jr will join the 2 Regular Guys this Friday. He’s an entrepreneur in apparel, positive mindset podcasting, and music and video production services. Teka is also a youth mentor, parenting coach, songwriter, voiceover artist, and accomplished musician. He will also discuss his recently finished book 'Letting Go of Baby, Too' about baby loss from the male perspective that launched this July. Teka’s path is an inspiring story worth getting to know.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News EVERYTHING EMBROIDERY MARKET COMING TO Myrtle Beach, South Carolina! The Everything Embroidery Market is the largest event of its kind for the embroidery, sublimation, applique, and vinyl application industry. It is a place artisans can come together to learn, connect, and grow. They are lucky to align with Quilts of Valor. Quilts of Valor's mission is to cover Service Members and Veterans touched by war with comforting and healing. EEM is honored to be a small part of some of these presentations. They will also be collecting fabric donations for more quilts to be made. The show will be held at the Myrtle Beach Convention Center on September 22-24,2022.Aaron: Our Success Group sponsors Everything Embroidery Market, so they have 2 tickets to the show that they are giving away for free. This includes your entry to the show floor and 3 classes. This is a $75 value. They are giving away these tickets to the first two people to sign up for an OSG Membership. THAT SIMPLE! First come, first served. Even if you cannot go to Myrtle Beach, this trial is worth a try. Dad Joke -  Why is Indiana Jones always depressed?His career is in ruins. A Decorators Path Tsombawi Knibye Jr is an entrepreneur with entities that consist of an apparel brand, positive mindset podcast, music and video production services. He is also a youth mentor, parenting coach, songwriter, voiceover artist and an accomplished musician. His experience in these areas include being a musician for over 30 years, a songwriter for over 20 years, and a video production and voiceover artist for over 10 years.He has had the pleasure of working in the school education system for over a decade. His work with students and their parents with after school programs, summer camps, job fairs, behavioral and social skills programs has equipped him to play an essential part in bringing restoration and guidance to both single parent and both parent households. The podcast involves looking at life from a different perspective challenging your attitude and character to think positive thoughts, say positive things and co positive deeds. It also includes having invoking conversations, interviews and insights from other entrepreneurs, leaders and innovators in their respective industries and niches.In addition, he is working on a non-profit entity that services his local community for educational and life purposes. He also strives to collaborate with other non-profit organizations locally, nationally and globally for effective positive change for both now and the foreseeable and unforeseeable future.Terry: That’s a big list of businesses and projects. Talk to us about your wide ranging career.Aaron: Talk to us about your path into the garment industry.Terry: What does the apparel brand do for the rest of...
Garment Decorators Who Give Back to their Communities
Jul 22 2022
Garment Decorators Who Give Back to their Communities
Jessica Tillery and Brandi Schieber join the 2 Regular Guys this week for our quarterly installment of Women in Garment Decorating. Both of these decorators are heavily involved in their respective communities. We’ll be discussing the benefits and the challenges of going beyond the day-to-day job of running a business and adding community participation to the mix. Plus, we will talk to them about the work-life balance and how they keep up such amazing businesses while being mothers. These two rockstars have it figured out and will share how they do it!  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron has been working hard on getting some info on Printing United, but Josh is a hard nut to crack. We will get him on soon and make him spill some beans. But I’ll say this: as partners & exhibitors. We get sneak peeks at what PRINTING United is planning. It is going to be cool, so stay tuned.Dad Joke: (From Aaron's Dad, so it's a double Dad joke? Beware!) Do you think that corduroy pillowcases will make headlines? Give Back to their Communities Aaron: I’d like to welcome into the show today’s Women in Garment DecoratingJessica Tillery is the Founder of All Quality Graphics, a custom merchandising company in Northern California. She is also the founder of The Love Unstoppable Movement, L.U.M., a love and faith-based passion project, created to make an environmental, humanitarian, spiritual and charitable impact. Jessica prides herself on stellar company culture and a tight-knit, cohesive team that is fueled by integrity and tenacity, and committed to making an impact. Outside of work, her hobbies include traveling, wakesurfing, snowboarding, playing soccer, working out, reading and spending quality time with friends and family; especially her partner and super rad 6 year old daughter. Her mantra is: Love God, Love People, Love Life, Love is Unstoppable!Brandi Schieber Brandi was born and raised on a farm and ranch in the Kremlin-Hillsdale area. She graduated from Northwestern Oklahoma State University and earned her degree in Ag-business with minor in animal science. Brandi returned home to the family farm to raise her 3 girls with husband Russell. Brandi and her husband have a passion for entrepreneurship. They founded Schieber’s Donuts & Deli in Enid and operated it 7 years before selling it to pursue other dreams. During that time, she also owned/founded an insurance agency where she sold home, auto, commercial, life, and crop insurance to better serve the local community. In June of 2018 they purchased Downtown Threads, a local embroidery, screen-printing, and promotional product shop. She has since sold her insurance agency and operates Downtown Threads full time. She and her husband are also part owners of BRCK Land & Cattle where they run 400 cows and 1100 yearling steers/heifers. In 2018, Brandi was recognized by Enid Young Professionals as top 10 under 40. Brandi is a current member of Leadership Oklahoma, United Way of NW Oklahoma Board of Directors, Enid noon Ambucs, Enid Rotary, RSVP executive board, and Chairman of Parish council at St. Francis Xavier Catholic Church. Brandi enjoys cooking/baking, fishing and hunting, going to her girl’s activities and entertaining friends.Aaron: Tell our listeners a little about yourself and your business.
SEO, Website Traffic, and All Things Digital Marketing
Jul 15 2022
SEO, Website Traffic, and All Things Digital Marketing
Gloria Lafont will be joining the 2 Regular Guys this week. She runs Action Marketing Company, an SEO and marketing agency founded in 2007. Her company focuses on helping promo distributors build a premium positioning for their brand to generate awareness, drive website traffic, and generate leads and sales. Gloria loves education and cultural arts, volunteering her time, and donating marketing support to help various organizations grow in membership and revenue.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Screen-Printing Consultant Charlie Taublieb Helps Shop Create Scented T-Shirts Enid, Oklahoma-based Downtown Threads recently welcomed screen-printing consultant Charlie Taublieb of Taublieb Consulting into its space for some learning and improvement. To illustrate the unique capabilities in screen printing, Taublieb printed scented shirts. Before he visited Downtown Threads, he saw a Facebook post from Schieber about barbecue shirts, so he wanted to help take that print to the next level. “I called up a company I work with and asked them to send me some barbecue scent,” he tells the news outlet. “I dug through my artwork, pulled out a pig, added ‘Enid, OK BBQ’ to it, and we added the scent into the ink.” The scent infuses with the ink and sticks around for about 15 washes. Taublieb and Scheieber opted to add studs and foils atop the print, creating the ultimate BBQ T-shirt.Equipment Zone announces a new, in-person training event called the “DTG & DTF Summer Camp,” held on July 28 from 9 a.m. to 4 p.m. ET in Franklin Lakes, New Jersey. According to the company, the new event is designed to be both a classroom and hands-on learning experience for new business owners. The camp will be hosted by industry experts Terry Combs, Amy Krulewitz, and Jay Busselle. The camp is $149 for the first attendee and $99 for each additional attendee (from the same company). The event is limited to 18 students. The Decorated Apparel Expo (DAX) is gearing up for the 2023 show season with their full pre-Covid slate of locations.Kansas City February 24-25, 2023Minnesota March 31 - April 1, 2023Chicagoland April 14-15, 2023Dad Joke: (From Gösta) You can’t blame anyone else if you fall in your driveway…That’s your own asphalt. Digital Marketing Aaron: Gloria Lafont is a mother, grandmother, and business owner. She has started, bought, and sold a dozen businesses throughout her business career. She currently runs Action Marketing Co. an SEO and marketing agency founded in 2007. Her company focuses on helping promo distributors build a premium positioning for their brand to generate awareness, drive website traffic, and generate leads and sales.Gloria is a big fan and supporter of education and cultural arts, volunteering her time and donating marketing support, over the years, to help various organizations grow in membership and revenue. She enjoys the South Florida mix of beaches and art lifestyle, coaching business owners, and speaking engagements on topics of marketing and branding, as well as women's empowerment.Terry: Gloria, you’ve worn many hats professionally. Tell us a little about your background and what led you to where you are today.Aaron: We’ve had some guests talk about branding and its meaning. Talk to us about your views on branding.
Non-Decoration Skills that Matter for Decorators
Jul 8 2022
Non-Decoration Skills that Matter for Decorators
Not only is he an incredible producer and digitizing master, but he is also an educator that understands the big picture of being in the garment decorating community. We invite Erich Campbell to talk about the intangibles we found that made the most difference in making decorators successful. Decorators come from many different backgrounds, and those differences often end up as strengths in their business and creative lives. Our industry has created tons of wonderful education about tangible skills, but what about business fundamentals and soft skills? How can decorators' community members enhance their skills to grow this part of their skill set?  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Fiery®, the digital front end (DFE) and workflow business of Electronics For Imaging, Inc. (“EFI™”), today announced that it had acquired CADlink Technology Corp., an industry-leading software company that delivers solutions for the high-growth areas of digital direct-to-garment (DTG) and direct-to- film (DTF) printing. Dad Joke: Did you know that every morning when I leave the house, a bike comes out of nowhere and runs over me?Yeah, it’s a vicious cycle Non-Decoration Skills that Matter Aaron: Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup.' Erich has done many jobs in the industry, from creating and managing eCommerce properties to social media and marketing to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix.Terry: Today we want to talk about some of the areas that don't get as much press as the nuts and bolts training that is out there. How to digitize, how to print, and hoop, etc. That education area has blossomed in the last 10 to 20 years, but what about the skills business owners need to operate their business. 99% of decorators don’t come out of business school to start their businesses. So let's first talk about that diversity. I am armed with my degree in journalism. Erich, your degree is not in embroidery. Talk to us about the different backgrounds decorators often come from and end up as strengths in their business and creative lives.Aaron: Since we have you with us, Erich, we can try new things and know we won't break anything, So let's try a bit of a new discussion method. Terry and I will throw out some discussion areas to you Erich, and if you can help us break down the non-decorations skills we see businesses must enhance or add to their skill set. We can maybe even talk about how they can do that too. Not saying this might end up being a 2 or 3 part show, but the likelihood is real… Ready? I’ll start.  Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you.
Trade Show Pet Peeves
Jul 2 2022
Trade Show Pet Peeves
Kristine Shreve will be joining the 2 Regular Guys to talk about trade shows… on both sides of the aisle. With years of trade shows under all our belts, expect plenty of stories, some fun, and some great advice about how to maximize your experience. Tips for show vendors and attendees to improve your trade show experience and not be the one they talk about.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Stahls’ dropped their summer edition of ‘How-to Make It Magazine’ which they’ve been putting out for a couple of years now; check it out for some tips and tricks about t-shirt trends and projects for heat press. Fun stuff from Stahls’.  Dad Joke: Bear walks into a bar and says to the bartender: "One whiskey and .………one Coke.”The bartender said, “Why the big pause?”“I don’t know, I was born with them.” Trade Show Pet Peeves Erich: Kristine Shreve is the Director of Marketing and Outreach for Lynnie Pinnie and Applique Getaway. She is also the host of Women + Business and the founder of the Women in Garment Decoration group.Terry: What was the first trade show you attended and the first show you worked as a vendor?Erich: We titled this show Pet Peeves, but what’s your favorite part of working shows?Terry: OK, let’s talk about unreasonable requests we’ve gotten while working a booth:I need these twelve sample garments printed with my graphicsI brought my machine with me. Could we plug it in and you take a look at it?Could you teach me how to use your software? CorelDraw? Photoshop?Erich: Any other show pet peeves?The foodHeat/ACDrayageTerry: Give us an update on Applique Getaway.Erich: Where can our listeners connect with you? Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.   Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing,
Profit Trends in Heat Transfers
Jun 24 2022
Profit Trends in Heat Transfers
Josh Ellsworth with GroupeSTAHL joins Terry and Aaron to talk about Profit Trends in Heat Transfers. Josh will discuss the top challenges with decorators who are not profitable and what to avoid. And he’ll discuss some of the top markets for decorators to approach. This is a must-watch/hear episode if your business includes a heat press for profits.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Screen Printing magazine is looking for accomplished women who, through their careers, industry involvement, and philanthropic roles, have sparked innovation, spurred business growth, improved their communities, and enhanced the screen printing industry. Nominees must hold a leadership position at a company that produces screen printing as its primary function. The six winners will appear in Screen Printing magazine’s September/October digital edition and will be recognized at Printing United in Las Vegas on Thursday, October 20, 2022. Nominations are due July 27, 2022MADE Lab is excited to host Water Base Camp: a two-day exploration of art and technology for modern water based ink printing. Intermediate to advanced decorators will expand their understanding and capabilities through a series of presentations and hands-on workshops geared to manual and automatic printers. WB Camp is presented by industry-leading makers and manufacturers, including award winners Night Owls, Matsui Color, SAATl, and more! WB Camp will be Friday & Saturday, July 29 & 30 in Ft Worth.Dad Joke: From Harry Oster at Equipment Zone - How many New Yorkers does it take to screw in a lightbulb?None of your business! Heat Transfers Profit Trends Erich: Josh Ellsworth is the Executive Vice President of Sales & Marketing for all GroupeSTAHL brands. He leads a team that helps to create and connect insights that result in apparel decorators reaching their business goals. He is best known for his educational work in the industry, including the StahlsTV YouTube channel.  Terry: Before we get into the episode can you give decorators a better idea of the GroupeSTAHL brands?Erich: On to today's topic - What are some of the things you see that make a decorator more profitable than the next?Terry: What are some of the top challenges you see with unprofitable decorators? Are there certain things to watch out for or avoid?Erich: Are there any “must have” products for generating profit?Terry: What are some of the top markets out there for decorators to approach?Erich: Any ideas for generating interest and growing sales in a new market?Terry: What content can we expect from Stahls' to help decorators on the journey to maximize profit?Erich: Josh, how can our listeners find you? Facebook Live Video #5Things 5 Things to do to Improve our Sales Results From Josh Ellsworth Create a sales process in alignment with the target market buyers' journey. Focus on creating insights that drive the top of the funnel. Invest in a CRM to track success. Track the close rate and analysis the “why.” Put in the work! Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you...
Questions from the Regulators
Jun 17 2022
Questions from the Regulators
Due to a late cancellation by our guest, we turned to the #regulators. On today's show, Aaron and Terry take some questions from the Regulators. The conversation ranges from adding new equipment to planning for future business growth, with many examples and suggestions in the mix.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News ENTREPRENEUR WINS $10,000 SCHOLARSHIP TO MAKEOVER THEIR BUSINESS - Lakeville, Minnesota apparel creator Jessie Mommsen, owner of Threads & Inks, has been awarded the Q1 $10,000 scholarship from STAHLS’ to help makeover and advance her business as part of its Small Business Scholarship program. In 2021, the company awarded 21 scholarships to aspiring entrepreneurs with new equipment and supplies they needed to get their apparel business started. Every quarter in 2022, it is awarding a shop makeover worth $10,000 to a Stahl Family Small Business Scholarship winner. To apply for the scholarship, go to  Printful Reaches $289 Million in 2021 Revenue - Printful, an on-demand printing and fulfillment company, announces its revenue reached more than $289 million in 2021. The company has fulfilled over 48 million items and reached more than $1 billion in total gross merchandise value (GMV) since its start of operations in 2013. “We have seen our enterprise customers succeed with print-on-demand by launching new products with low inventory risks and a short time to market,” said CEO and Co-Founder Davis Siksnans. Dad Joke: (Father’s Day Weekend Edition) Want to hear my joke about time travel?Never mind… you didn’t like it Questions from our Listeners Due to a late cancellation by our guest, we turned to the #regulators. On today's show, Aaron and Terry take some questions from the Regulators. The conversation ranges from adding new equipment to planning for future business growth, with many examples and suggestions in the mix. Facebook Live Video #5Things 5 Things to Remember when Setting your Pricing From Erich CampbellBargain pricing promotes narrow margins.Profit is the point.Pay yourself for labor, even when you are solo. (Minimum to Maintain)Value isn’t / doesn’t have to be pegged to cost.You are selling the limited hours of your life. Price those, not shirts. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.   Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen...