On this episode of Lemonology, we dive into the fundamentals of starting a successful business. 🤩 One of the most critical aspects of success is conducting thorough research on competitors, which includes analyzing websites and rankings on Google. ⭐ Quality content, internal and external linking, keyword optimization, and backlinking are all vital components of a powerful digital presence. Our guest, Pearl Lemon Group's Senior Account Manager, Grant Pringle, is a leading expert in SEO, PPC, OCR, lead gen, and more—along with our host, he shares insights and strategies to help elevate businesses to the next level. Additionally, we discuss the importance of regularly refreshing content to stay relevant, as well as tools like Featured Snippet, Google Search Console, and Ahrefs to help identify gaps and optimize content for ongoing success. Join us to learn more!