Lemonology

Pearl Lemon

Lemonology is a podcast series by Pearl Lemon Group read less
BusinessBusiness

Episodes

EPISODE 8 : Let's Talk about Game Development! | With Grant and Stephen 🍋
Aug 16 2023
EPISODE 8 : Let's Talk about Game Development! | With Grant and Stephen 🍋
In today's episode, titled "Game Development: From Zero to Expertise," we have a truly inspiring story to share with you. 😍 Our guest, Stephen, a passionate individual who had no prior knowledge or experience in game development during high school, found themselves searching for opportunities to work from home in the post-pandemic world. 🏡 Little did they know, this search would lead them to Pearl Lemon Games, where they decided to take the leap and apply for a game developer position. 💪 Despite their initial anxieties about lacking any game development expertise, the CEO at Pearl Lemon Games encouraged them to showcase their passion and determination to learn. Utilizing the power of Google and YouTube tutorials, they embarked on a journey to acquire the necessary skills from scratch. 🌟 Fast forward to the present, and they couldn't be more proud of their progress - from zero to their current level of expertise. 🚀 But this is just the beginning for them! With a little over a year of experience under their belt, they have exciting projects in the pipeline and are bursting with enthusiasm for the future. 🔮 They invite you to visit their website and explore the games they've worked on. 🕹️ In today's episode, we also have the pleasure of welcoming Steven to our knowledge-sharing platform. 🤝 The speaker expresses their excitement about the partnership and how they both share a mutual love for Roblox. 🎉 They delve into the wonders of game development, the ever-changing nature of the industry, and the importance of continuous learning and growth. 🌱 Additionally, they discuss their journey in creating their own game and their aspirations to take it to a global scale. 🌐 From their dreams to the reality of crafting a viral game, we delve into the challenges they've faced along the way and the strategies they've adopted to overcome them. 💡 Join us as we explore the fascinating world of game development, uncovering the creative processes, collaborations, and exciting milestones in store for our guest. So grab your headphones, get ready to press play, and welcome to Lemonology: the podcast that brings game development to life! 🎙️🎉🕹️
EPISODE 7 : Lead Generation | With Grant and Chill
Aug 15 2023
EPISODE 7 : Lead Generation | With Grant and Chill
On this episode of Lemonology, we delve into the world of lead generation and optimization of profiles on LinkedIn. Our speaker, from the company Lam Money, shares their insights and tips on becoming an effective lead generation specialist. They emphasize the importance of practicing what they preach, as they promote their own business through campaigns run internally. The speaker highlights the platforms they use for lead generation and targeting markets, such as LinkedIn Sales Navigator, ULink, zoom.info, and LinkedIn itself. They discuss their approach to handling client leads, mentioning that some clients prefer to handle leads themselves while others rely on their own team or a dedicated cold calling team. They also emphasize their omnichannel approach, which includes lead generation, email marketing, and cold calling. 🤩 ⭐ To optimize profiles for outreach, the speaker suggests updating job titles, working history, skills, featured sites or case studies, and recommendations. They stress the importance of understanding the client's requirements for lead generation, including target job titles, company size, and industry. The team adapts their approach based on the instructions of the client, whether it's passing on leads or requesting call bookings. AB testing is a crucial tool in the team's strategy, particularly for email outreach and lead generation. They explain how AB testing involves testing multiple copies or segments to determine which is more effective in generating leads. Different categories and markets require altered copy, and AB testing helps gain insights and optimize the copy accordingly. The speaker also discusses the premium features of LinkedIn Sales Navigator, which allow for more effective filtering of leads. They highlight the automated process used to connect with 1000 leads and the importance of reaching the client's KPI. Similar to email automation, LinkedIn automation involves sending connection requests, welcome messages, and follow-up messages to increase the chances of getting a response. Tune in to this episode of Lemonology to gain valuable insights into the world of lead generation and optimization on LinkedIn. Whether you're a marketing professional or a business owner, you won't want to miss out on these tips and strategies to generate more leads and traction for your clients.
EPISODE 6 : Account Management | With Grant and Sophie
Aug 15 2023
EPISODE 6 : Account Management | With Grant and Sophie
On this episode of Lemonology, we dive into the world of communication and client management. The speaker emphasizes the importance of using WhatsApp as a communication tool and introduces a helpful Chrome extension called Lemap. They highlight how the founder of the company successfully manages a large team using Lemap. We learn that the company utilizes various communication channels, including WhatsApp groups and discussion forums, with the preference depending on the client's onboarding preferences. The speaker emphasizes the significance of building relationships within the team and with clients for successful task completion and client retention. They discuss different communication methods, such as email, calls, and texts, and when to use each for effective communication. 🤩 ⭐ The speaker shares a conversation with a potential new client and how speaking their language, in this case, Afrikaans helped establish a solid relationship. They stress the importance of adapting and connecting with clients' cultures and languages. Throughout the episode, the speaker provides practical tips for effective client management, such as being nice, organized, and attentive to deadlines, as well as utilizing note-taking and task-management tools. They discuss the importance of setting mini goalposts and tracking progress in SEO improvements. The speaker also introduces the tool Notion and discusses its usefulness. They engage in a conversation with the interviewee, Sophie, who provides insights into client success and project management from a client perspective. The episode concludes with gratitude for Sophie's contribution and hints at future episodes discussing various subsidiaries of Paul Lemons. Tune in to Lemonology for practical advice on communication, client management, and more!