In this episode of Future Focus CXOs, we're thrilled to introduce our distinguished guest Jordan Peace, Co-founder and CEO of Fringe, a marketplace for lifestyle benefits. Jordan's background includes a history in financial planning and advising, with previous work at Northwestern Mutual. Earlier, he also co-founded another firm called Greenhouse Money, which played a role in shaping the concept and existence of Fringe. Highlights: 1. The Beginning of the Journey: Jay asks Jordan to share the story of how he started his entrepreneurial journey, focusing on the early days of Fringe, the challenges he faced, and how he initially funded the business. 2. Adapting to Change and Growth: Jay inquires about how Jordan managed to adapt to the changes and growth of his company, especially in the ever-evolving world of e-commerce and the finance industry. 3. Creating a Company Culture: Jay discusses the importance of company culture and asks Jordan to share his insights into building a cohesive and collaborative culture within Fringe, emphasizing the role of shared values and leadership in achieving this. 4. Handling Challenges and Staying Resilient: Jay asks Jordan about the most significant challenges he faced while growing Fringe and how he managed to stay resilient in the face of adversity, emphasizing the importance of maintaining a growth mindset. 5. The Role of Mentorship: Jay and Jordan delve into the topic of mentorship, with Jordan sharing his experiences and insights into finding mentors in various forms, including family, co-founders, and investors, and how they have contributed to his personal and professional growth. 6. Guiding Principles for Decision-Making: Jay asks Jordan about his guiding principles for making important decisions within the company, and Jordan emphasizes his people-centric approach, considering the impact on stakeholders, including customers, employees, and investors, while also prioritizing the health of the business. 7. The Advice for Aspiring Entrepreneurs: Jay seeks advice from Jordan for aspiring entrepreneurs, and Jordan encourages them to be themselves, stop trying to emulate others and embrace their unique skills and perspectives while building a business aligned with their passions and values.

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