If you want to hear the behind-the-scenes of my business - tune in to this episode. May 8, 2024 - and I lay out everything I've been working on diligently - and what I've said no to. I've realized that this is a foundational phase for me, but the road is being prepared to scale like crazy!!I talk about how I'm crafting a program that's going to be PERFECT for the more established business owner who wants a Brand Trailer done in record time, with high-touch support from me, and will cost a lot LESS than my done-for-you option.The biggest lesson I'm applying this year: at this stage in my business, I have to focus on FEWER things to achieve the biggest results.  (Livin la vida "10x is easier than 2x"!)Here's my Brand Story That Convers - with AI mini-course, on sale now. SUPER LIMITED TIME: For the next 20 people that buy the mini-course -- do the program, send me your script and I will send you a 5-minute loom feedback, completely FREE. Hurry!! >> http://brandmagnetic.com/aiIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

It started like a bowl of potpourri. When Nadia and I first sat down to work on her Brand Video, I asked her to tell me her story – like most people, Nadia had no idea what parts to focus on. She knew she had a story, she knew how important it was to connect emotionally with her audience… but she had no idea how. So she shared with me different fragments and pieces from all different parts of her life. 🚶🏼‍♀️‍➡️The reality is, even sharing little bits will help your audience feel closer to you – kind of how you can eventually get to a city 100 miles away if you walk a few steps every day.  But there’s a much, much faster and EASIER way for your audience to TRUST you *energetically* because they know WHO you are. That’s when you know EXACTLY which stories will connect with them emotionally and make them feel like YOU GET them. 💨 Once you nail that story, you’re taking a Tesla and letting it drive your audience to Trust City on a beautiful ride (and not carrying them on your back one step at a time).This week on the Empire Secrets podcast, I break down my entire process working with Nadia on her amazing Brand Video. And, to me, this is the best payoff ever… Here’s what she said:“This video is that extra push. You get to know me before we've even started! I think that is one of the most beautiful parts about creating a Brand Video — it takes away that five extra emails before a phone call. There's already that human connection! That's why I really wanted to do the Brand Video."Nadia is also giving away amazing freebies!30 Days to self-love check list  as well as a complimentary Absolute Self Love 15 min Coaching Call.Click on this link!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

OK, what makes a truly powerful Brand Video?It’s your person watching it and being blown away by how much you get them. There’s only one way to do this right: Understanding not only what they “desire” but going way deeper into their innermost needs and aspirations. You want your audience to feel completely understood. And you don’t want to be just seen. You want to be FELT.In today’s episode of Empire Secrets, I share how to truly understand your audience's deepest desires and create connections that are not just deep but feel transformational. I’m sharing about how to go way beyond demographics to tap into the heart of what makes your audience tick.Here's what’s in this episode:➡️ The talk about the concept of going "15 levels deep" and why knowing your audience this intimately changes everything➡️ The art of making them feel like "Wow, you’re in my head!"➡️ Strategies for crafting a Brand Video that magnetizes and engages, making your brand irresistibleIf this resonates, double tap and drop a 🔥! ⤵️If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

How to turn your voice into the most powerful asset for your business ⤵️This week on Empire Secrets, I chat with @theallykennedy, the visionary behind the Wealthy Woman Movement and founder of the Six-Figure Speaker System.When I say this girl is FIRE, it’s not an understatement!Here’s what we cover:➡️ Her unexpected transformation from hairstylist to top-tier speaker and coach (?!)➡️ Why your WHY is pivotal to impactful speaking➡️ What makes a movement and how to leverage speaking to amplify it➡️ Building wealth from within and what true sustainability in business looks like!➡️ How Ally shares empowerment and authenticity in every speechMy favorite part was diving into how to build a powerful movement!Click on this link to grab your FREE Case Study & Toolkit for How to Have Your Next 6-Figure Year, Month, or Weekend with Virtual Events.If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this heart-to-heart convo, @reneewarren, the powerhouse behind @wewildwomen and I talk about what PR has evolved into.We talk about common PR myths and why it is the ultimate relationship-builder and not just a tool for visibility and she shares her blueprint for PR success.Renée deep dives into the importance of showing up authentically, leveraging your unique story, and the power of being seen and heard in spaces that matter to YOUR NICHE. Don’t miss this amazing freebie!Click on the link below :  PROVEN EMAIL PITCH STRATEGIES TO GET YOU ON PODCASTS AND IN THE MEDIA: https://www.wewildwomen.com/proven-pitch-strategiesIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

What does it take to leave a thriving career in something you love – to start & grow your own empire? I had the honor of sharing it all with the amazing Renée Warren, the powerhouse behind @wewildwomen, on her podcast recently.  We discussed not just the evolution of my career but how emotional storytelling can really transform marketing.Here's a glimpse of what we covered :My decision to leave a successful career in journalism & documentaries for full-time entrepreneurshipThe art and science behind creating brand videos that do more than just tell a storyMy first official year as a business owner and how storytelling has been pivotal in its growthThe impact of a well-crafted brand video in building immediate trust, connection, and brand loyaltyPractical advice for anyone looking to harness the power of storytelling to elevate their brand's presence and connection with their audienceI truly believe that understanding how to tell the story of YOU and your brand is KEY to standing out and creating a lasting emotional connection with your audience – and the difference between acquiring buyers and creating fans for life!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Networking skills aren’t a given. You don’t always know whether you’re doing it right – and you might unknowingly be showing up with “commission breath.”This week, I chat with @sarahgemmel, aka the Queen of Networking who shares her best tips on how to take any meetup and turn it into a possibly powerful lead gen opp.We uncover:➡️ The magic behind effective networking➡️ Why your approach to networking could be the missing piece in your lead generation game➡️ The art of follow-ups that actually lead to meaningful collaborationsIt's about being intentional, strategic, but most of all, HUMAN 😊Check this link out! This is a great FREE community for networking, referrals and collabs with Sarah : https://www.facebook.com/groups/962114247995594/Check out Sarah's social here :  @sarahgemmellIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Today, I made a decision – to start pulling back the curtain on what I’m doing to build my business empire. The joys, the setbacks, the raw and unfiltered thoughts along the way, everything I’m experimenting with. I’m sharing it all in this new Diary Series.If you’re a seasoned entrepreneur and have been at this for a while – you can skip. But if you are building this – you’re in the sleeping on the gym floor phase of your business right now – and you want to follow along as I share my journey, I’d love to have you.I hesitated doing this for a while – I’m a seasoned filmmaker, I have SO much confidence in the results I can get for my students and clients, helping them build emotional connection and trust faster, become the GO-TO in their niche with a Brand Video… but my business is still small and growing at the pace that feels right for me.Seeing the behind-the-scenes of other entrepreneurs’s' journeys has always sparked joy been a fascinating thing for me…, and I can’t ignore this strong feeling that I should be doing the same, I’m compelled to document this as I go… maybe for you, maybe just for me and for posterity.This is me – without any filters. Say hello to my new series – the Empire Diaries. Drop a 💛 to show your love for true behind-the-scenes business stories from this here gym floor 💃🏻💃🏻If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this week’s episode of Empire Secrets, I am joined by the AMAZING @alliebjerk, Queen of Tiny Offers.I loved chatting this week with @alliebjerk aka Queen of Tiny Offers on Empire SecretsWe dive DEEP into the magic behind having Tiny Offers in your stack, and how you can use them to dramatically scale your business.We dig into:➡️The strategy behind Tiny Offers➡️How to scale your ads➡️The power of staying focus➡️Why evolving within your niche is crucial for long-term successFriend, don’t miss this episode!Tap here @brandmagnetic for a direct linkIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I began this year with a big intention (my word for 2024): it’s vital to have more FUN in my business.A few episodes back on Empire Secrets I dug into why I felt this way (mostly because my passion makes me take my business and clients so seriously! But being intentional and serious does not have to mean not having FUN, not prioritizing having fun as I grow.)So today I share with you where and how I’m finding joy in my business — and how I’m setting myself and my team up to be super badass but also have FUN in the process. Tune in as I break it all down in this week's shorty episode 💃🏼You may be in grind mode (confession: I weep a little when I see my follower count) but it’s so important to redefine success and ENJOY the journey. TRUST that if you are doing the right work, the results will come. ✌🏻Comment FUN and my team will send you the 🔗 to the full episode 👏🏻If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

When Lauren Loreto from @brandgoodtime and I met, I fell in love with how FUN and original her brand and presence was. And since I’m in a new mode of having FUN in my business this year, I knew I had to bring Lauren on to share how she does that. In this episode of Empire Secrets, Lauren and I dive deep into the essence of infusing personality into your brand and the critical role of client experience in building trust.We explore the dynamics of post-sale engagement and the art of over-delivering to leave your clients awed and wanting more.Tap here @brandmagnetic for a direct link!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

When @matthew.allyn posts a reel, you stop and watch. He is an amazing storyteller!In this episode of Empire Secrets, Matt and I talk about showing up as your unapologetic self and why telling your personal story is so damn important. We talk about what niching really means and really finding JOY in every piece of content you create — so you’re not always thinking of the algorithm.Sign up for "Make Beautiful Content" free mini course here  If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I was in not one but TWO car accidents today. Luckily it was a very minor fender bender (a girl pulled out from a parking lot thinking I was making a turn and crashed into me), and then I completely broke off my side mirror and damaged my door pulling out of the AUTO COLLISION SHOP when I didn't see a massive power line pole in the middle of the driveway -- while I was getting a quote for the damages of the first accident. You gotta laugh, right?! There's also a lesson that came to mind, from none other than Bills quarterback Josh Allen. This is a shorty - where you get a dump of what's on my mind this week!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

OK. We all know we NEED good copy, but how do we actually get it??When my friend and BRI-LLIANT conversion copywriter Jenn Whinnem is hired to write copy ahead of 7 & 8 figure launches, she doesn't skim the surface, she OBSESSES.She's obsessed about nearly BECOMING the avatar that she is writing for, and goes to all the lengths of learning about them. (Hence the inspo for her business name Obsession Eleven).. In this really inspiring convo, full of wit and fun anecdotes, Jenn shares what it takes to really write copy that sticks and converts, and the common misconception we have when we THINK we are our own avatar.She also prepared a bonus JUST for Empire Secrets listeners, a true gem: a really incredibly detailed deep dive into the ins and out of her nurture sequence.DO NOT MISS THIS. This is one of the best freebies I have spied with my little eye.Find it (and her!) here >> http://obsessioneleven.com/empire If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Last week, I finally sat down to watch the replay of the "Ideas for 2024" summit that Stu McLaren held last December -- and I took so many notes, I just had to share. After a few days of masterminding, titans of the industry like Jeff Walker, Amy Porterfield, Ryan Levesque, Codie Sanchez and so many others shared their thoughts on what's working for them now and their top predictions for what's to come in the year ahead. So in this episode that I give you 100% permission to listen to in 2x speed, I go through all of my notes from this entire summit -- so you can see how you might apply the best ideas from the best into your own business. Enjoy 🥳~Mariana   If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Bro marketing energy isn't for everyone. This week on Empire Secrets, I chat with the brilliant Jill Stanton - the heart & soul (with husband Josh Stanton) of Screw the Nine to Five... who's now turned her energy and brilliance into her newest venture: Millionaire Girls Club. We talk all things: the current chapter of "Screw", how she had to overcome a fear and trauma from her past around women who weren't supportive, how the vision for this new venture came to her, what her desire was and the energy she's created for women in the 7+ figures.It's a must-listen!Check out Jill's Millionaire Girls Club here. If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

My mentor says: "It is CRITICAL that you have the most fun possible."In this episode, I unpack how I see two types of "fun" in business: one is in how I show up for my audience, and the other is more internal -- focused on how my team and I actually get work done. The latter always tends to be a little harder for me to "have fun" - in part because I'm always so serious about what I do, even though I love it so much!!So this year, I've decided to prioritize having fun in the actual WORK of the business, and, in this episode, I share my three ways for doing that:1. Constantly identify the joy-suckers in your biz and kick 'em to the curb. Delegate, outsource, or eliminate.2. Connect with fellow entrepreneurs. Swap stories, share laughs, keep each other motivated.3. Celebrate EVERY win, big or small - CELEBRATE THEM.👉🏻 For more fun times, follow me on instagram @brandmagnetic 😊 - If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Think branding is just about eye-catching designs and clever slogans? Nope. This episode of 'Empire Secrets' I chat with my gal Emily Paulsen, a brand strategist. Emily has spent 14 years mastering the art of branding, not just for the big players like Abercrombie and Fitch and Wendy's but for startups and online businesses.In our chat, Emily takes us behind the scenes of crafting a brand that resonates. It's not just business; it's personal. She delves into how emotion drives brand loyalty and why your unique story is your brand's superpower. We're not just talking theory here. Emily shares real-world examples and practical tips on creating a brand that connects and endures.Here's what we talk about:How businesses can effectively use their story to connect with customers on a deeper level.Consumer psychology and how it influences branding strategies.The significance of unique expertise in creating a brand identity.How brands change and adapt as businesses and their audiences evolve.The differences between personal and business branding and how to balance them.Maintaining authenticity in brand messaging and customer interactions.Strategies for long-term branding success and building a brand that evolves with the market.For anyone playing the long game in business, this is a conversation you won't want to miss.Don't miss Emily's complimentary 30-minute call to ask questions, share concerns and get expert eyes on your current brand!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this solo episode of "Empire Secrets," I look back at the ups and downs of 2023. The decisions made, all the work that happened “below the surface” – it was a true iceberg year for me!! And then I dive into the game-changing mindset shifts and strategies that I’m taking with me into 2024.This is THE YEAR. Let's make it happen! 🚀💭 #EmpireSecrets #NewYearNewGoalsIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Secrets, I chat with Nicole Frazier, a dear friend who’s also a Certified Mindset Coach and explore the hidden influences of deeply ingrained beliefs and how they subtly shape aspects of your business which can lead to self-sabotage. Nicole explains the impact of these beliefs on your business, health journey, and relationships.Nicole and I discuss how these beliefs manifest in daily behaviors, contributing to things like procrastination and imposter syndrome. She explains how the reticular activating system works as your brain's mechanism for reinforcing internal narratives. This episode offers practical strategies to identify and reshape your mindset, helping you break free from limiting patterns.Nicole is giving away a free 15 minute morning routine that will kickstart your mindset transformation.If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic