37. How to use your story to build trust and sell faster – BTS of Nadia Murdock’s Brand Video

Empire Secrets with Mariana Henninger

May 2 2024 • 34 mins

It started like a bowl of potpourri.

When Nadia and I first sat down to work on her Brand Video, I asked her to tell me her story – like most people, Nadia had no idea what parts to focus on. She knew she had a story, she knew how important it was to connect emotionally with her audience…

but she had no idea how.

So she shared with me different fragments and pieces from all different parts of her life.

🚶🏼‍♀️‍➡️The reality is, even sharing little bits will help your audience feel closer to you – kind of how you can eventually get to a city 100 miles away if you walk a few steps every day.

But there’s a much, much faster and EASIER way for your audience to TRUST you *energetically* because they know WHO you are.

That’s when you know EXACTLY which stories will connect with them emotionally and make them feel like YOU GET them.

💨 Once you nail that story, you’re taking a Tesla and letting it drive your audience to Trust City on a beautiful ride (and not carrying them on your back one step at a time).

This week on the Empire Secrets podcast, I break down my entire process working with Nadia on her amazing Brand Video.

And, to me, this is the best payoff ever… Here’s what she said:

“This video is that extra push. You get to know me before we've even started! I think that is one of the most beautiful parts about creating a Brand Video — it takes away that five extra emails before a phone call. There's already that human connection! That's why I really wanted to do the Brand Video."

Nadia is also giving away amazing freebies!
30 Days to self-love check list  as well as a complimentary Absolute Self Love 15 min Coaching Call.
Click on this link!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic