OK. We all know we NEED good copy, but how do we actually get it??

When my friend and BRI-LLIANT conversion copywriter Jenn Whinnem is hired to write copy ahead of 7 & 8 figure launches, she doesn't skim the surface, she OBSESSES.

She's obsessed about nearly BECOMING the avatar that she is writing for, and goes to all the lengths of learning about them. (Hence the inspo for her business name Obsession Eleven)..

In this really inspiring convo, full of wit and fun anecdotes, Jenn shares what it takes to really write copy that sticks and converts, and the common misconception we have when we THINK we are our own avatar.

She also prepared a bonus JUST for Empire Secrets listeners, a true gem: a really incredibly detailed deep dive into the ins and out of her nurture sequence.

DO NOT MISS THIS. This is one of the best freebies I have spied with my little eye.

Find it (and her!) here >> http://obsessioneleven.com/empire

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic