Expand Your Impact

Louise Rowland

Welcome to the Expand Your Impact podcast where I help online service providers just like you build a scalable business that goes beyond 1:1 done-for-you services. Here you’ll find simple, no-fluff advice on all things marketing, passive income and online business. I’m Louise, a business and marketing strategist and the founder of Fleurir Online - a mentoring and education business for online service providers looking to expand their reach, impact and income by creating sustainable long-term marketing strategies and packaging up their expertise into digital products, courses and programs. read less

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34. The Power of Working With a Mentor in Your Business

34. The Power of Working With a Mentor in Your Business

In episode 34 of the Expand Your Impact podcast, I talk about the power of working with a mentor in your business. I also explore the difference between private mentoring and group mentoring as well as how you can find the perfect mentor for you. In addition to this, I share some of my own mentoring experiences that I’ve had throughout my business so far. If you’ve been thinking of hiring a mentor to support you in your business then keep listening because this is the episode for you. WHAT’S INCLUDED: What is a mentor?The difference between a mentor and a business coachPrivate mentoring vs group mentoringQualities of an effective mentorHow to find the perfect mentor for youMy own experiences with mentoringHow my private mentoring program works WORK WITH ME If you’d like to find out more about how I can support you with your marketing and scalable business goals, visit fleurironline.com/private-mentoring. Once you’ve done this, head on over to the application form to apply to work together. I’ll then be in touch to book a call so we can get to know each other and to see how I can best help you. APPLICATION FORM >>> https://fleurironline.com/private-mentoring-apply There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode. CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com SIGN UP TO THE WEEKLY DIGITAL DIARIES EMAILS >>> https://fleurironline.com/digital-diaries

Episodes

34. The Power of Working With a Mentor in Your Business

34. The Power of Working With a Mentor in Your Business

In episode 34 of the Expand Your Impact podcast, I talk about the power of working with a mentor in your business. I also explore the difference between private mentoring and group mentoring as well as how you can find the perfect mentor for you. In addition to this, I share some of my own mentoring experiences that I’ve had throughout my business so far. If you’ve been thinking of hiring a mentor to support you in your business then keep listening because this is the episode for you. WHAT’S INCLUDED: What is a mentor?The difference between a mentor and a business coachPrivate mentoring vs group mentoringQualities of an effective mentorHow to find the perfect mentor for youMy own experiences with mentoringHow my private mentoring program works WORK WITH ME If you’d like to find out more about how I can support you with your marketing and scalable business goals, visit fleurironline.com/private-mentoring. Once you’ve done this, head on over to the application form to apply to work together. I’ll then be in touch to book a call so we can get to know each other and to see how I can best help you. APPLICATION FORM >>> https://fleurironline.com/private-mentoring-apply There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode. CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com SIGN UP TO THE WEEKLY DIGITAL DIARIES EMAILS >>> https://fleurironline.com/digital-diaries

33. Let's Modernise the Term Passive Income

33. Let's Modernise the Term Passive Income

In this episode of the Expand Your Impact podcast, I’m talking about modernising the term passive income and bringing it into the 21st century. We need to step into the modern day and see passive income for what it is. A means of uncapped income potential from an asset that you create once in your business and sell over and over again. That’s what in my opinion, passive income means. I also talk about: Traditional types of passive income compared to digital products, courses and programs as passive incomeThe passive income streams that I have in my businessWays that passive income has transformed my business and life There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode. CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

32. My Business Plans and Goals for 2024

32. My Business Plans and Goals for 2024

In this episode of the Expand Your Impact podcast, I’m sharing my business and goals for the next 12 months in my business. Listen in to this episode to hear me talking about: The relaunch of the podcast - this one is already in motion because you’ve just listened to the second episode of the all new Expand Your Impact podcast.Creating four brand new courses - I must be crazy but I’m going to be launching four brand new courses this year to support you on your scalable business journey.Restarting the weekly Digital Diaries emails - Get weekly behind the scenes emails from me every Thursday as I build out my new scalable business model.Launching a quiz - Want to know what’s next on your passive income journey? I’m launching a free quiz to help you.Increasing my visibility - I’m talking guest podcast features and quadrupling my email list numbers.Officially launching Made by Fleurir - It’s time to show my template shop some love and officially launch it with some brand new templates. There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode. ---- CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

31. The Podcast Has Been Rebranded

31. The Podcast Has Been Rebranded

Oh hey! Have you noticed that things are looking a little different around here? That’s right - the podcast has been rebranded and it is stepping into its 2.0 era. So it’s goodbye to Brand, Market, Flourish and hello to Expand Your Impact. This means that not only is there a new name, there is also new cover art and a new intro. In this episode, I’m going to be sharing the reasons why I’ve changed up the podcast name and also what you can expect going forward. There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode. CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline WEEKLY DIGITAL DIARIES EMAIL SERIES >>> https://fleurironline.com/digital-diaries FREE ROADMAP - From Services to Digital Products - https://fleurironline.com/roadmap JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist SHOP SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

30. Are You Building a Lifestyle First Business?

30. Are You Building a Lifestyle First Business?

Does your business support your lifestyle or do you feel like your business is taking over your life? There are essentially two ways that you can build a business: 1. Work all hours of the day from the beginning to build a business that isn’t sustainable long term without investing in a big team to support the growth OR 2. Decide how you want your life to look and create a business that fits around that. I know which one I’d prefer. In today's episode, I’m talking about building a lifestyle first business and why it’s something that I’m passionate about supporting others in doing. I also share 10 tips to help you build a lifestyle-first business. Thanks so much for joining me for another episode! Join me every Monday and Thursday for a brand new episode. LINKS: - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/EYB - Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com - Let’s connect on Instagram >>> https://instagram.com/fleurironline

29. Ask Louise - What are the first steps you would recommend I take to start selling my website templates?

29. Ask Louise - What are the first steps you would recommend I take to start selling my website templates?

I'm very excited for this epsiode as it's the first in a new series over here on the Brand, Market, Flourish podcast. The series is called Ask Louise and it's going to be a place where I answer questions you've submitted on all things marketing, digital products and online business. This question has been submitted by Cindy at Over The Moon Creative, a brand and website design studio for small business owners. Cindy's question is... I am currently building out my first two WordPress templates to sell. What are the first steps you would recommend I take to start selling my templates? I don't currently have a huge email list or a following on social media. In this episode, I talk about: - The different ways you can market your website template shop - The three types of marketing strategies - build, borrow and buy - The steps I would take if I were starting a template shop without an audience If you have a burning question that you'd like answered here on this podcast, visit fleurironline.com/asklouise to submit your question. LINKS: - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand waitlist >>> https://fleurironline.com/expand-your-brand - Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com - Let’s connect on Instagram >>> https://instagram.com/fleurironline

28. How to write your big picture business strategy

28. How to write your big picture business strategy

In this episode, I’m going to be talking you through how to create your big-picture strategy for the year. I have always been a huge advocate of strategy in business and I strongly believe that it’s not possible to build a long-term sustainable business without one. When first starting out in business, a detailed strategy isn’t necessarily needed. However, after you’ve spent a year or two experimenting with what works, what doesn’t work, what you enjoy and what you don’t enjoy, it’s then time to start thinking about the future of the business and that’s where strategy comes in. Creating a big-picture strategy for your business doesn’t need to be overwhelming and I’m going to show you that in this episode. Resources: - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Ready to package up your service-based expertise into digital products? Join Expand Your Brand >>> https://fleurironline.com/expand-your-brand - Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com - Let’s connect on Instagram >>> https://instagram.com/fleurironline Join me every Monday for a brand new episode!

27. (10/10) Digital products not selling? Here’s what to do

27. (10/10) Digital products not selling? Here’s what to do

In the final episode of this 10-part series, I want to talk about what to do if you already have digital products and they are just not selling. More often than not when you create a digital product and then it doesn’t sell, you likely have a problem with one or more of these three elements - product, marketing or messaging. After all, you have to have a good quality product that you know is something your audience wants and needs. You also need to ensure that your marketing and messaging is all working cohesively too. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

26. (9/10) Your digital product launch questions answered

26. (9/10) Your digital product launch questions answered

Creating a digital product is one thing but actually launching it is a whole other topic in itself. During this 10-part series, I’ve spoken a lot about product creation but in today’s episode, I want to answer some of your questions around launching a digital product. These are questions that I’ve been asked by you when I asked what questions you had about launching a digital product on Instagram stories. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

25. (8/10) Digital Products vs Courses - Which should you create?

25. (8/10) Digital Products vs Courses - Which should you create?

Courses…. Do you feel the pressure to create one? It seems like everyone in the online business world is creating courses so you should too right? Wrong! Courses are not the only digital product that you can create yet somehow we seem to fall into the trap of thinking that they are. In today’s episode, I’m going to be helping you decide whether to create a digital product or a course for your first main digital product. - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com - Let’s connect on Instagram >>> https://instagram.com/fleurironline

24. (7/10) The tools you need to sell digital products

24. (7/10) The tools you need to sell digital products

I know that tech can sometimes be a stumbling block when it comes to building digital products into your service-based business model so if you’re someone who is feeling overwhelmed with not knowing what tech you need, this episode is for you. I’m going to be sharing with you the exact tools that I use in my business to create and sell digital products. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

23. (6/10) 5 limiting beliefs keeping you from creating your digital product

23. (6/10) 5 limiting beliefs keeping you from creating your digital product

I’m going to guess that if you haven’t yet created a digital product but it’s something that you want to incorporate into your business, there is something holding you back. There could be many reasons why you haven’t made a start on this part of your journey and in today’s episode, I’m going to highlight 5 common limiting beliefs keeping you from creating your digital product and my own perspective on each of these to help you overcome them. If you’re currently experiencing any of the limiting beliefs I talk about in this episode, I really hope that this will help you change your perspective on them and give you the confidence to just get started. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

22. (5/10) 5 ways to validate your idea for your digital product

22. (5/10) 5 ways to validate your idea for your digital product

If you’re thinking about creating your first (or next) digital product but you’re asking yourself… How do I know this is something that they actually need? OR What if I create it and no one buys it? Then you’re going to want to listen to this episode because I’m sharing with you 5 ways that you can validate your idea for your digital product so that you can be sure you’re not wasting time creating a product that people aren’t interested in. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

21. (4/10) How to find the time to create digital products

21. (4/10) How to find the time to create digital products

When I started out in business, finding the time to work on my own business was challenging. I felt guilty if I was working on my own projects instead of working on projects for my clients. However, I’ve since gotten a lot better at managing my time and thanks to my digital products and one-to-many offerings, I now have a lot of time to spend working on marketing, product development and other tasks within the business. Actually finding the time to create these products was most definitely a challenge to begin with as you’ll hear if you have listened to the last episode where I talk about how I struggled to make time to create and launch my Showit template shop and what I did so that I could finally get it done. If you’re struggling to make time in your business to work on your own projects, whether that’s creating digital products, marketing or anything else business-related, keep listening because this episode is for you. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

20. (3/10) When is the right time to create digital products?

20. (3/10) When is the right time to create digital products?

Are you wondering when is the right time to build digital products into your business model? Just like anything in life and business, there is never truly a right time and you may never feel 100% ready but there are some factors to consider before doing so. This is the third episode in this 10-part series and I’m going to be talking about when exactly is the right time to create digital products. I’ll also be sharing with you a mistake I made when creating my Showit website template shop so that you can hopefully avoid doing the same. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

19. (2/10) 8 digital product ideas for your service-based business

19. (2/10) 8 digital product ideas for your service-based business

Welcome back to the second episode of this 10-part series all about building digital products into your service-based business. If you’re struggling with idea paralysis when it comes to what digital product to create, you’re going to find today's episode helpful because I’m sharing with you 8 digital product ideas for your service-based business along with examples for each of them. If you haven’t yet listened to the first episode in this series, then I’d definitely recommend giving it a listen after you’ve finished this one. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

18. (1/10) How to create digital products that people actually want

18. (1/10) How to create digital products that people actually want

In preparation and celebration of the launch of my new program, Expand Your Brand which launches on Tuesday 27th September, I’m releasing a 10-part series of short episodes all about digital products. Today is the first episode of the series and I’m going to be sharing with you how you can ensure that you’re creating digital products that people actually want. So, how do you create digital products that people actually want? The answer… market research. Listen to this episode to find out why market research is an essential part of any business and how you can conduct it in your business. Be sure to check out all of the other episodes in this 10-part series and if you’re looking for support, accountability, and guidance in building digital products into your business, be sure to join the waitlist for Expand Your Brand at fleurironline.com/waitlist. Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com Let’s connect on Instagram >>> https://instagram.com/fleurironline

17. 7 Ways You Can Market Your Business Away From Social Media

17. 7 Ways You Can Market Your Business Away From Social Media

Fed up with social media? In today's episode, I’m going to be sharing with you 7 different ways that you can market your business outside of social media. Something that I have always been so passionate about within my own business and within my business ethos and messaging is not having to rely on social media as a marketing platform. There are so many different ways to market your business and more often than not, when we begin our businesses, social media, particularly Instagram, is the go-to platform for marketing. However, Instagram isn’t the only way to quickly seek out your ideal audience so tune in to hear some alternative methods for marketing your online service-based business. Thanks so much for joining me for another episode! Join me every Monday for a brand new episode. - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com - Let’s connect on Instagram >>> https://instagram.com/fleurironline

16. Take a Look at My Marketing Strategy

16. Take a Look at My Marketing Strategy

Don’t you just love getting a glimpse into how other people run their businesses? I know I do! In episode 16 of the Brand, Market, Flourish podcast, I’m going behind the scenes and sharing with you the exact marketing strategy that I use in my business. I’m sharing this insight into my own marketing strategy as I know that it can be useful to see how others market and run their business. However, all businesses and business owners are different and what works for me, may not necessarily be right for you so I want you to take what you need from this episode and adjust it to fit into your own business. Thanks so much for joining me for another episode! Join me every Monday for a brand new episode. - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com - Let’s connect on Instagram >>> https://instagram.com/fleurironline

15. What To Do When Business Is Slow

15. What To Do When Business Is Slow

In episode 15 of the Brand, Market, Flourish podcast, I’m sharing what you can do when your business is going through a slow season. EPISODE OVERVIEW Some of the reasons why business feels slow right now6 things you can work on during these slow seasons Thanks so much for joining me for another episode! Join me every Tuesday for a brand new episode. CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas APPLY FOR THE CLARITY & CONFIDENCE MINIMIND >>> https://fleurironline.com/minimind SHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop