Why are concerts so immersive? Is it possible to measure how emotionally immersed you are at a concert and why? Can artists, venue owners and event promoters use immersion neuroscience to make the concert experience more memorable, predict concert sales, plan tours and create a more loyal fan base? Can we, as concert fans, use the data and insights from Immersion Neuroscience to decide which artist you should see next?

On this episode we talk with neuroscientist, author and Ted Talk speaker, Dr. Paul J. Zak to dive into why Immersion plays such a powerful role in our concert experiences.

Together we explore:

• What Paul has learned from his favorite and most immersive concert experiences
• Immersion tips and suggestions for fans, bands and venue owners and promoters
• Immersion’s impact on superfans
• How concert fans can help Dr. Zak with his ongoing Immersion research
• Insights from his latest book Immersion: The Science of the Extraordinary and The Source of Happiness