Ep. 274: Building a Traffic Machine: 5 Essential Tools to Attract Traffic to Your Online Business

The Certified BADA$$ Online Marketing™️ Podcast

Feb 1 2022 • 25 mins

​​In this episode, we’re talking about your traffic machine, one of the four critical elements in creating an online business. We start at the beginning of a customer journey, which covers how you catch people’s attention and get them into joining your world. There are five key elements here: your weekly content, social media posts, paid ads, guest outreach, and affiliates. You need to cultivate a strategy on how to do all of these to generate traffic to your business, which will help you succeed in the long term.

What’s In This Episode

  • What a traffic machine is all about
  • The 5 elements of a traffic machine
    • Weekly Content - raising awareness and building trust with the audience
    • Social Media Posts - engaging with the audience and promoting your content
    • Paid Ads - attracting people to your lead magnets
    • Guest Outreach - finding a way to reach out to people who’ve collected your audience and getting into their world to provide value
    • Affiliates - having other people promote your products and send traffic to your and they get a commission on sales
  • Why weekly content is a critical part of a traffic machine
  • How weekly content bring people more naturally into your world
  • Why it takes time for long-form content to get traction
  • The importance of being consistent with your content publishing
  • Why social media is a great way to promote your content
  • What you need to consider when choosing a social platform for your business
  • Why you should use paid ads, especially in building your list
  • The different kinds of ads you can run
  • Why you should focus on conversion ads at the beginning of your business
  • How guest outreach works and how to do it
  • Why you shouldn’t ask to be a guest on someone’s platform straight away without building relationships
  • How affiliates work and why you should set it up at the late part of the game
  • What you need to think about when creating an affiliate program

Resources In This Episode