In this episode, we’re talking about your traffic machine, one of the four critical elements in creating an online business. We start at the beginning of a customer journey, which covers how you catch people’s attention and get them into joining your world. There are five key elements here: your weekly content, social media posts, paid ads, guest outreach, and affiliates. You need to cultivate a strategy on how to do all of these to generate traffic to your business, which will help you succeed in the long term.
What’s In This Episode
- What a traffic machine is all about
- The 5 elements of a traffic machine
- Weekly Content - raising awareness and building trust with the audience
- Social Media Posts - engaging with the audience and promoting your content
- Paid Ads - attracting people to your lead magnets
- Guest Outreach - finding a way to reach out to people who’ve collected your audience and getting into their world to provide value
- Affiliates - having other people promote your products and send traffic to your and they get a commission on sales
- Why weekly content is a critical part of a traffic machine
- How weekly content bring people more naturally into your world
- Why it takes time for long-form content to get traction
- The importance of being consistent with your content publishing
- Why social media is a great way to promote your content
- What you need to consider when choosing a social platform for your business
- Why you should use paid ads, especially in building your list
- The different kinds of ads you can run
- Why you should focus on conversion ads at the beginning of your business
- How guest outreach works and how to do it
- Why you shouldn’t ask to be a guest on someone’s platform straight away without building relationships
- How affiliates work and why you should set it up at the late part of the game
- What you need to think about when creating an affiliate program
Resources In This Episode