Learn how to have better feedback conversations that won't result in ruffled feathers - but instead, better creative, better processes, and better relationships with your designers. This episode features executive creative consultant Kenn MacRae, product designer Sietse Koopmans, and Paul Watson, Head of Brand and Design at Golfbreaks.

02:02 Sietse's best worst feedback story
03:20 Kenn's global perspective
04:17 Paul's unique position inside his enterprise
04:45 Lesson 1 (Set the parameters)
06:36 Lesson 2 (Ask)
07:46 Lesson 3 (Be honest)
09:47 Lesson 4 (Explain why)
12:14 Lesson 5 (Don't solutionize)
14:31 Takeaways - 3 things to try