People Changing Enterprises

Contentstack

This is a show for status quo busters inside enterprises who are ready to make change happen. We: ask people who have transformed big businesses how they’ve done it through three lenses: technology, mindset, and strategy. You: get the roadmap to creating change inside your own enterprise. read less

Earning authority: How a team of copywriters changed an airline
Nov 6 2022
Earning authority: How a team of copywriters changed an airline
Icelandair's content (all of it - from flight destinations to marketing campaigns) was scattered across business teams and third-party agencies. Then this power trio took the reins and brought the process in-house, under control, and to a level of efficiency that allowed them to stay operational through all the chaos during Covid shutdowns and beyond. In the process they became the brand's "content center of excellence". In this episode, Icelandair's Óskar Völundarson, Edvardas Paskevicius, and Hallur Þór Halldórsson dive deep into their content process - so if your organization's content is a bit chaotic, this is a great listen. Or, if you are part of any team that could use some quality control, organization, process and structure, check out this episode to learn how to take the reins and become the managing authority of excellence yourself. Timestamps:01:18 What is the job of content at Icelandair?02:02 The content team as intermediaries02:39 "Before": What was the content landscape before Óskar and Edvardas joined the company?04:23 "During": What transformed in the business, the culture, and the team, to allow change to take place?06:06 "After": What does the content Center of Excellence look like today?07:22 Troubleshooting: What Óskar and Edvardas do when something goes wrong in the content process09:42 How can someone create their own Center of Excellence inside their organization?10:19 Example of a well-oiled content excellence process11:43 How the team ensures clear lines of communication12:30 How to create, or earn, the authority to become arbiters of excellence
Long-term tech strategy: Advice from a Chief Digital Officer
Sep 11 2022
Long-term tech strategy: Advice from a Chief Digital Officer
"Too often we build things and then we just let them sit. In all the important aspects of our life, we don't operate that way. So why would we think that a big technology project would be any different?" In this episode, Bob Howland lays down your keys to success as a Chief Digital Officer. For his most recent success, Dawn Foods, Bob sketched out his ideal eCommerce architecture - which was a "composable commerce" stack before that term even existed - and built it in just 22 weeks (which was ahead of time & on budget). This is a massive enterprise transformation - Dawn Foods is a 4,000 people company, and prior to Bob, they had zero eCommerce infrastructure or expertise. Less than 6 months to a fully self-service eCommerce experience from scratch? Yup. And it doesn't stop there. Listen to find out Bob's top 5 lessons for CDOs.Timestamps:0:11 Intro & Dawn Foods story2:08 Lesson 1: How to buy technology5:13 Why Bob allocated more dev hours to post-launch than pre-launch5:55 Taking internal opinions with a grain of salt7:23 Handling the quality, cost, time, triangle8:20 How Dawn Foods collects customer data (Voice of Customer)9:30 Lesson 2: How to allocate your time11:15 "But we're doing just fine" - pushing for change when you're already market leader12:25 Lesson 3: How Bob gains credibility in the first 30 days in any company (30 doughnuts in 60 days)14:56 Lesson 4: The importance of "disproof" 16:44 How to avoid offending people when you point out what needs to change - and get them to help you instead20:53 Lesson 5: How (and why) to play the long game when it comes to transformation