In the constantly evolving landscape of NIL, understanding university guidelines as well as the resources that are available is paramount for success. From understanding state laws and NCAA rules, to what activities are allowed, or even how to manage taxes, there are several important topics that every student athlete should know.

In this episode of AWM Capital’s NIL Podcast Series, Taylor Jacobs, Compliance Coordinator at LSU, talks with Will McGuffey about how to effectively participate in the NIL marketplace. Taylor shares her insight on how student athletes and their families should prepare for and participate in NIL, navigating agent relationships, and how NIL can make a positive impact in their life. This episode is a great starting point for understanding how universities work with their athletes to effectively participate in NIL activities.

While there are still a lot of uncertainties and unknowns that surround NIL rules and regulations, this episode should help settle some of those worries by giving listeners an inside look at how universities are helping prepare their student athletes. With more and more schools implementing similar policies and educational programs, Taylor’s advice will help athletes at all schools feel more confident in where to turn for guidance as they prepare to enter the world of NIL.

Episode Highlights

• 1:00: A look at Taylor’s responsibilities with NIL at LSU.
• 1:50:  The evolution of NIL from its inception.
• 3:30:  A discussion about what NILSU is and how schools are helping educate athletes and businesses.
• 5:43:  Common questions that athletes and businesses have about NIL.
• 8:45:  What type of disclosure is required for NIL agreements?
• 10:48: Agents and NIL, what is allowed?
• 12:57: Agent registration with the university and the state.
• 15:43:  Rules about the length of NIL contracts.
• 18:47:  How athletes can use NIL to prepare them for life after sports.
• 19:30:  A look at resources available for high school athletes to help understand NIL.
• 21:56:  A beginner’s look at taxes and money education for athletes.
• 25:02:  The effects of possible changes in state laws and NCAA rules.
• 28:12:  Important advice for anyone who wants to participate in NIL.

If you have any questions or would like to reach out to Will or Taylor directly, please email them at:

Taylor Jacobs – TJacobs@LSU.edu

Will McGuffey – WMcGuffey@AWMCap.com