As a college athlete interested in NIL deals, how can you connect with potential partners?

With NIL being such a new concept, there are several ways outside of the traditional models of procuring endorsements that are showing up as options for student athletes. One of these new platforms is MatchPoint Connection, which is a two-way marketplace that helps student athletes and other social media influencers connect for endorsement purposes. Through their web-based app, student athletes can connect and partner with brands both locally and nationally to earn money through various types of endorsement deals.

In this episode, Jonathan Pixley, Vice President of Athletic Operations at MatchPoint Connection, sits down with AWM Capital’s Will McGuffey and Zach Miller to discuss what MatchPoint Connection is as well as the current landscape of NIL for college athletes. In what is a constantly evolving marketplace, Jonathan shares his insight on what the NIL marketplace looks like, and the direction that it is trending. One point that Jonathan believes that all athletes should understand is that while making money with current NIL opportunities is important, the focus should always be placed on being a good person and your preparation and performance on the field.

With many student athletes not knowing how to capitalize on the NIL opportunity, Jonathan gives our listeners valuable insight into the processes that have been successful for student athletes so far. Whether it is a proper valuation, understanding your marketability, or tips into curating and maintaining a successful brand, Jonathan, Will and Zach discuss how athletes should be looking at the NIL opportunity.

Episode Highlights

• 2:05:  What is MatchPoint Connection?
• 4:30:  Why was Matchpoint Connection founded and what services does it offer student athletes?
• 5:35:  What does the NIL landscape look like for a student athlete?
• 6:57:  Are there any changes to NIL rules for NCAA athletes that are on the horizon?
• 8:30:  A discussion on current trends in the NIL marketplace and what are athletes able to earn.
• 10:10:  How should student athletes value themselves in the NIL marketplace?
• 11:50:  What should a student athlete do when managing their brand and image.
• 13:35:  NIL as a recruiting tool for college athletics.
• 15:58:  Discussion on how NIL will impact the future of NCAA sports.
• 19:00:  How to succeed on and off the field with NIL.

If you have any questions or would like to reach out to Will, Zach, or Jonathan directly, please email them at:

Jonathan Pixley – Pix@MatchPointConnection.com

Will McGuffey – WMcGuffey@AWMCap.com

Zach Miller – Zmiller@AWMCap.com