037: Should you spend money on paid ads?

More Than Social Podcast

Jun 9 2022 • 7 mins

How do you decide if you should spend money on paid ads?


I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy.


In fact, every business should have a full marketing strategy that includes both organic and paid advertising.


Let's dive in and learn:
  • [0:32] Breaking down Facebook and Instagram paid ads
  • [1:10] How ads work
  • [2:10] Online vs. traditional advertising
  • [5:00] What to avoid when running ads

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