More Than Social Podcast

Why do you need a complete marketing strategy?  As an entrepreneur, you may not have considered the importance of having a marketing strategy that spans past word of mouth and posting organically on social media.  In this episode, we're covering the value of building a complete marketing strategy and how it will scale your business. We talk about:  [1:30] Why create a full digital marketing strategy[4:40] The ACCC Formula[9:45] How to know when you're ready for a full digital marketing strategy[10:00] The five reasons why you need a digital marketing strategy[13:45] The value of targeted ads Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!Join the Spotlight TheoryEpisode 14: Turn Leads Into Paying Clients with These Seven EmailsFree guide -- Missing Pieces of Lead Generation   Connect with me Website -  Instagram -  -  -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

You've heard me talk a lot about scaling your business, lead generation strategies, email marketing funnels, and organic vs. paid marketing. There's a reason why I'm so passionate about these topics when it comes to building your business. In this episode, my friend and student Nicole Boudreau joins me to talk about her experience in my signature program, the Spotlight Theory, and how it helped her book out her services, scale her business, and create a holistic marketing strategy. We talk about:  [2:20] How the Spotlight Theory helped Nicole grow her business since 2020[8:00] The benefits of learning how to build a business on social media, but also through email and lead generation strategies[9:00] The ACCC Formula[14:30] The steps you will take in the program to bring your business to life[20:00] How the Spotlight Theory can help other entrepreneurs [21:45] Nicole's advice for someone looking to take this course[25:50] What you get as part of the program Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!Join the Spotlight Theory   Connect with Nicole Instagram -   Facebook -      Connect with me Website -  Instagram -  -  -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Have you ever made a mistake in your business?  If you're like me, there's no way you answered 'no' to that question. It's normal to make mistakes. In fact, I encourage you to make mistakes. That's how we learn, it's how we grow. But, I will say, if I were to go back and do it all over again from the beginning, there are 8 critical mistakes I would avoid, and I'm sharing them with you in this episode. Let's dive in and learn: [1:35] Why it's okay to make mistakes[3:40] The 8 mistakes entrepreneurs make[12:40] Not giving up on yourself Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!Join the Spotlight TheorySocial Media Automation BootcampEpisode 13: The Secret of Generating Higher Quality Leads OnlineEpisode 24: Top 10 Freebies to Generate Leads8 Mistakes + Tips Guide   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

How do you decide if you should spend money on paid ads? I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy. In fact, every business should have a full marketing strategy that includes both organic and paid advertising.  Let's dive in and learn: [0:32] Breaking down Facebook and Instagram paid ads[1:10] How ads work[2:10] Online vs. traditional advertising[5:00] What to avoid when running ads Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!Join the Spotlight TheorySocial Media Automation Bootcamp   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to generate higher-quality leads online with ads. In this episode, I'm sharing the types of ads that work and that don't to generate high-quality leads online. There are so many misconceptions about this in the online space, and I'm here to debunk the myths you may have already been implementing in your business [hint: 'boosting' posts on social media]. Let's dive in and learn: [2:05] Why 'sponsored post' ads don't work[5:15] The ads you shouldn't be running[6:40] 3 types of ads are available through Instagram and Facebook by pressing the boost button[8:55] The ACCC Formula Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!Join the Spotlight TheorySocial Media Automation Bootcamp   Connect with me Website -  Instagram -  -  -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Do you feel it's possible to have a successful business and still have a life outside of work? If you said no, this episode is for you. If you said yes, this episode is also for you because there are so many gems and nuggets of wisdom shared by my guest. Deanna Langford joins me on my podcast to talk about 'business-life blend.' If you are constantly burning out or trying to wear all the hats, this one is for you.  As a fitness professional and educator, Deanna has been helping women find their strength for 25 years. And as a coach, Deanna helps entrepreneurs create a harmonious business-life blend using a system-based approach. Deanna is a mom and caregiver, which allows her to approach her work with empathy, as she has lived through many of the challenges in which she coaches her clients. And at the same time, as a (retired) black belt in Jiu-Jitsu and former full-contact kickboxer, Deanna uses a strong coach approach when needed, to move her clients towards being their best, because they deserve nothing less.   Let's dive in and learn: [4:10] What a business blend lifestyle is[6:30] 6 key systems Deanna creates for her clients[10:30] How to find balance [14:15] The biggest struggle as to why people are inconsistent[18:20] The importance of self-awareness and starting points[27:10] Deanna's biggest piece of advice for entrepreneurs  Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!Join the Spotlight Theory WaitlistSocial Media Automation BootcampThe one thing by Gary KellerEntrepreneur's Guide to Total Wellness5 Steps to Taking Back Your Time   Connect with Deanna Website - - - - -   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the key things you need to know about online organic marketing and online paid marketing. There are a lot of things to learn in your business and marketing is this never-ending game that just keeps changing. In this episode, I share some things that I know about marketing your business online and the pros and cons of paid and organic marketing. If you are currently marketing your business online, you are either doing it organically or doing it my favourite way with paid advertising. Although these two methods definitely overlap, the main difference is that you're either paying the app to boost your business, or you are doing the free method.   Let's dive in and learn: [2:40] The power of organic marketing[6:30] What the purpose of organic and paid marketing is[9:00] The benefits of using paid and organic marketing together   Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!Spotlight Theory   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Do you have a social media and email marketing strategy? If you're only using one of the two, I highly recommend listening to what I'm teaching in this conversation. A lot of people focus on getting more followers on social media, but the truth is your email list is much more valuable. Let me tell you why in this episode.   Let's dive in and learn: [5:00] Why your social media account is not actually yours[7:30] Why we aren't in control of our social media accounts[9:25] The importance of personalization[12:00] The ROI between organic social media and email marketing[12:25] Looking at your marketing strategy and who you're targeting[15:15] A guide to help your email marketing strategy   Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!List Building GuideSocial Media Automation Bootcamp   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Do you automate your business using softwares?  In this episode, I discuss the different types of software to help your online business succeed. These tools will help you run your business online, increase productivity and scale your business.  You might be asking if you really need these softwares, and the truth is, no matter what kind of business you have, certain types of software help your business work effectively for you. Let's dive in and learn: [1:40] What a funnel builder is and how it works[4:40] The power of email autoresponders[7:20] Leveraging booking calendars [9:30] Social media content schedulers[10:55] Using project management systems to stay organized[12:10] Why you need a proposal builder[13:20] How to prioritize which software you should invest in first Resources mentioned in this episode: Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!Click funnel 14-day trialFree trial: Active Campaign CalendlyLater.com Social Media Automation Bootcamp   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

How can we find confidence and overcome imposter syndrome as entrepreneurs? It's no secret that we all face imposter syndrome sometimes, but it's how we bounce back from those moments that truly make a difference. Joining me in this conversation is Kelsey Boyer. Kelsey is a CCF Certified Leadership Coach and the Founder of Women's Leadership Accelerator, her 90-day mentorship program for emerging and current female leaders looking to overcome imposter syndrome & build confidence, unlock their leadership potential, and gain more clarity on their path, so they accelerate their potential & impact, and thrive in their career (and life). With almost a decade of experience leading teams mainly in male-dominated environments, Kelsey's mission is to lift the potential of women and create more female leaders in the world.  She also sits on the board of directors for Fit Active Beautiful (FAB) charitable Foundation, which is an organization dedicated to empowering young girls to become strong women through the power of sport. Let's dive in and learn: [5:50] How to overcome imposter syndrome [11:10] What it takes to be a true leader[13:40] The biggest benefits to working online vs. working in person[15:40] The learning curves Kelsey has faced being an entrepreneur  [22:15] All about the Women's Leadership Accelerator [25:22] How to not get stuck in the comparison game Resources mentioned in this episode: Fit Active Beautiful OrganizationWomen's Leadership Accelerator Program90 Minute Breakthrough Session Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly! Connect with Kelsey Website - - www.instagram.com/kelseyerinboyerLinkedIn -   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

One of the hardest parts of content creation is lining up the content.  Between writing captions, shooting reels, going live and making sure that you have photos readily available, there's a lot that goes into making great social media content! It's actually a lot more time and effort really than people actually realize. In this episode, I want to take some of the overwhelm out of creating content, and I'm sharing the industry secrets that have helped me plan out content months in advance. Let's dive in and learn: How to simplify your life by batching contentThe quick strategy behind getting three photos in one sittingWhy procrastination and overthinking are your worst enemy Resources mentioned in this episode: Social media automation Bootcamp 6: Scheduling platform episodeEpisode 29: The Best Times to Post on Social Media Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!   Connect with me Website -  Instagram -  -  -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

What is the best time to post on social media?  How important do you think posting at the right time really is? You may not feel like it's overly important because posting consistently is better than not posting at all, but the time of day that you post does make a difference. After years of testing the algorithm, and at this current moment, I have answers for you.    Let's dive in and learn: The importance of posting at optimal times How to figure out what those optimal times areWhich times to post on each specific dayTips to tweak your posting schedule  Resources mentioned in this episode: Social media automation bootcamp Enter to win: Leave a rating and review- every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Do you focus your marketing efforts more on the front-end of social media or the backend? Do your social media posts lead your followers to your newsletter, or are you hoping that seeing an Instagram post will be enough to convert them? In this episode, we're talking about how to generate leads with webinars. Webinars are a great way to share your expertise with potential clients. If they know you and like what you teach, the odds are they will buy from you. Let's dive in and learn: Proactive vs. reactive strategies to find clients on social media The different ways you can use webinars in your businessThree platforms to host your webinars onBrainstorming the content and structure of a webinarWhat kind of pitch to do at the end   Resources: Lead Magnet Checklist   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

We've talked about freebies and generating leads, but what happens once they're on your email list?  In this three-part series, I'm breaking down the steps of lead generation.  In this first part, you will get a short introduction to lead generation. Then we will move on to creating a lead generation funnel in part 2. Lastly, part 3 will teach you how to actually set up a lead generation funnel. Let's dive in and learn: What is lead generation?What is a lead generation funnel?How many steps your lead generation funnel should havePart 1 of setting up your lead generation funnel   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

What does abundance mean? What does it mean to live truly abundantly? Sometimes we overuse the word abundance and forget why we desire that feeling in the first place. In this episode, Blake Miles joins me to talk about deep, genuine abundance and how you can create more of it in your life. Blake is an abundance coach who helps people fast track themselves to the life they truly desire by helping them divide overwhelming goals and dreams into small, manageable, scheduled steps. Let's dive in and learn: What TODs areLooking at abundance from a different perspective and by a different definition How to appreciate our journeyTips to make our goals actually happenWays to balance being in flux Resources mentioned in this episode  Social Media Automation Bootcamp Giveaway: Three free months of membership in the Little Steps to Big Success Pathfinder Program   Connect with Blake Facebook - -  LinkedIn - - www.twitter.com/N2LCoach Website - n2lblake.comPodcast - Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Are you ready to start seeing huge spikes in subscribers to your email list, and grow your leads for your business? The first step is to have a valuable freebie. The next is to promote it across all of your marketing platforms!  In this episode, we're talking about promoting freebies, and I'm giving you 8 ways to do so that you may not have considered before. Let's dive in and learn: Using lead magnets with social media ads8 ways to promote your freebieThe different ways to promote your freebie on each social media platform Organic vs. paid marketing when it comes to promoting your freebie  Check out these past episodes! The Secret of Generating Higher Quality Leads OnlineTop 10 Freebies that Generate Leads   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Do you use freebies in your business to generate leads? Odds are you might have a free download to help build your email list, but did you know there are so many different kinds of lead magnets you can create? In this episode, we're talking about the 10 freebies I recommend when it comes to generating high quality leads. Let's dive in and learn: The purpose of lead magnets The 10 types of lead magnets I recommend Tips to picking the right lead magnet How to collect contact information from your leads by using a lead magnet  Check out these past episodes! Super Easy Ways To Turn Website View into Warm LeadsThe Secret of Generating Higher Quality Leads OnlineTurn Leads into Paying Clients with These 7 Emails Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

How many hours a week do you spend trying to coordinate meetings? You're a busy entrepreneur, and I get that sometimes it feels easier to book calls in when you have free time during the week. The truth is, that's not really an effective strategy in the long haul because you shouldn't be sacrificing all of your free hours by taking calls at times you truly don't want to. In this episode, we're talking about booking calendars and my personal fave -- Calendly.  Let's dive in and learn: What is a booking calendarHow to save time by using a booking linkStaying true to your work hoursHow to avoid getting double bookedWhy you should have multiple booking calendars for different types of meetings Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

How can you set goals and ensure that you always actually crush them? As entrepreneurs, we often want to achieve many things at the same time. But you need a plan because a plan is what will lead you to success. In this episode, I walk you through my goal-setting process. This is how I make sure to not only crush my goals but ensure they're reasonable, to begin with. Let's dive in and learn: Why brain-dumping your goals are effective in planning themHow to decide which goals are most aligned to you right nowWhy it's important to break goals down into bite-sized piecesMy four-step process to crushing all your goals   Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial

Being self-employed comes with a lot of perks, but one thing that we don't necessarily have access to is benefits.  For the first four years of my business, I never even considered why having insurance was important, but I should have been. That's why we're chatting with Denise Tulk today. Denise has taught me a lot about not only how to protect myself but protect my family.  Denise has been in the insurance business for over 11 years and has owned her agency in Stoney Creek since October 2018. She lives in Grimsby on the Lake with her husband Matt and their Boston Terrier Lola. She has recently purchased a commercial building as her new office space, which you'll hear about in our conversation.   Let's dive in and learn: The three types of insurance every entrepreneur should haveThe difference between life insurance, critical illness insurance, and disability insuranceHow to pick the right insurance for yourself and your employeesHow Denise uses online marketing to differentiate her business   Connect with Denise Facebook -  Instagram - - - www.denisetulkinsurance.com Connect with me Website -  Instagram - - -  LinkedIn - www.linkedin.com/LisaAnneCoaching Facebook Group -  www.facebook.com/groups/MoreThanSocial