More Than Social Podcast

Lisa Anne

Hey fellow entrepreneur, it's time to take the overwhelm out of the online world! From Digital Marketing Expert and Coach, Lisa Anne comes the ultimate show you need to keep up with all things marketing online. Join Lisa every Thursday as she shares her best tips to running a successful online business and chats with industry experts, all to help you scale your business and impact online. This is your one-stop shop for business tips, growth strategies, social media hacks, digital marketing tips, and automation techniques. The end goal? To help you realize the power of digital marketing so you can have more time and freedom to live your best life! read less
BusinessBusiness

Episodes

134: 5 Organic Marketing Strategies to Boost Your Personal Brand Growth
4d ago
134: 5 Organic Marketing Strategies to Boost Your Personal Brand Growth
As a savvy entrepreneur, you understand the importance of marketing strategies to elevate your personal brand and grow your business.  In this episode, we will dive into five effective organic marketing strategies designed to help you build an authentic personal brand, connect deeply with your audience, and take your business to the next level without relying on paid advertising. First, we discuss the power of podcasting as a tool for engaging with your audience on a deeper level. Hosting a podcast allows you to share valuable content, showcase your expertise, and foster a sense of community around your personal brand. You can establish yourself as an authority in your niche through consistent and meaningful interactions. Search Engine Optimization (SEO) is crucial in improving your online visibility and ranking on search engine results pages. We cover the significance of using relevant keywords, optimizing your website content, and leveraging tools like Yoast SEO to enhance your SEO performance. By implementing SEO best practices, you can attract organic traffic and establish your brand as a credible resource in your industry. While online networking is valuable, creating genuine connections offline can be equally impactful. I encourage you to attend local networking events, engage in one-on-one conversations, and nurture relationships with potential collaborators and clients.  This also lends itself well to referrals; by incentivizing satisfied clients to refer your business to others, you can tap into a trusted network of advocates who can vouch for your expertise and quality of service. Building a structured referral program and soliciting client feedback can drive word-of-mouth marketing and elevate your brand reputation. Organic marketing strategies offer a holistic approach to building your personal brand and expanding your business reach. Incorporating podcasting, social media engagement, SEO optimization, offline networking, and referral programs into your marketing toolkit can create a strong online presence, foster genuine connections, and drive sustainable growth for your brand.   We talk about:  00:00 Intro03:12 Strategy 1 - Podcasting05:48 Strategy 2 - Social Media08:31 Strategy 3 - SEO10:48 Strategy 4 - Networking11:54 Strategy 5 - Referrals15:07 Where can you start first?15:44 Can you make me this promise?   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with me Lisa's Website - https://www.lisaanne.ca  Agency Website - https://www.stockmedia.caInstagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
133: Break Industry Norms & Make More Money with Cindy Kumar
Apr 11 2024
133: Break Industry Norms & Make More Money with Cindy Kumar
In today's highly competitive business environment, standing out and achieving success requires more than just following established norms. This is particularly true in industries perceived as traditional or less exciting. Cindy Kumar, a leader in the accounting industry, is a prime example of how breaking industry norms can lead to remarkable success. In this episode, Cindy shares her unique journey and approach to business, offering valuable insights for entrepreneurs across any industry. The accounting industry, often stereotyped as dull, has seen a vibrant shake-up thanks to visionaries like Cindy. As the CEO of Elevated Accounting, Cindy challenges the conventional image of an accountant and demonstrates the immense potential for growth and innovation within the sector. By focusing on creating passive income through online courses, hosting in-person events, and leveraging social media for client acquisition, Cindy has managed to transform her business landscape. Remarkably, 80 percent of her clients now come through Instagram, showcasing the power of creative marketing strategies in even the most "boring" industries. One of the standout strategies Cindy implemented is her active use of Instagram to connect with potential clients. This approach has proven incredibly effective, allowing her to grow her email list from 200 to over 1200. Cindy’s story highlights the importance of social media in today's business world, encouraging entrepreneurs to explore and capitalize on these platforms, regardless of their industry. Cindy's success also extends to educational content. Recognizing the gap in market knowledge regarding accounting and taxes, she developed online courses aimed at bridging this divide. Her courses focus not just on the dry mechanics of accounting but also on how entrepreneurs can save money, make intelligent financial decisions, and grow their businesses. This initiative has helped countless business owners and contributed significantly to Cindy's professional growth and revenue. Breaking free from industry norms and exploring innovative strategies can lead to incredible success. Cindy Kumar's story is an inspiring reminder that with creativity, dedication, and the right approach, any business can stand out and thrive, no matter how "boring" the industry might seem.   We talk about:  00:00 Intro04:54 Why help entrepreneurs with business vs. just filing personal taxes07:28 Which parts of business she struggled with when first starting out08:27 Preferred platform to us09:12 Difference between hiring an accountant and using Turbo Tax13:25 How to choose the right starting price point16:09 How she's scaling her own business21:48 Creating a course that appeals to more industries27:40 Her biggest struggle and biggest win on Instagram29:56 Checkout pages vs. e-transfers32:24 3 biggest places people miss out on from a savings perspective35:46 Handling and keeping receipts37:09 One piece of advice for a fellow entrepreneur   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with Cindy Website - https://www.elevatedaccounting.caFacebook - https://www.facebook.com/elevatedaccountingLinkedIn - https://www.linkedin.com/in/cindy-kumar-cpa-72349aa3/TikTok - https://www.tiktok.com/@elevatedaccounting Connect with me Lisa's Website - https://www.lisaanne.ca  Agency Website - https://www.stockmedia.caInstagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
132: Copy my 2024 Email Marketing Strategy
Apr 4 2024
132: Copy my 2024 Email Marketing Strategy
Are you actively building your email list but unsure how to maximize it?  In this episode of the More Than Social podcast, we explore the world of email marketing and share valuable insights and strategies to help you leverage your email list effectively for business growth. Email marketing is important—not just growing your email list but using it as a powerful asset within your business. As entrepreneurs, we must move beyond simply accumulating emails and focus on building connections with subscribers to convert them into paying clients. Effective email marketing is about growing your list, nurturing relationships, providing value, and converting subscribers into loyal customers.  By implementing the strategies and tips shared in this episode, you can elevate your email marketing game and see significant success in your business.   We talk about:  0:00 Intro2:52 Why it's important to grow your email list3:43 Example scenario in practice5:04 Strategy 1 - Email welcome sequence8:34 Strategy 2 - After the automation - top-of-mind emails10:48 Tips for emails you will be sending12:39 Strategy 3 - Automating the follow-up13:45 6 Tips for this follow-up automation17:53 Inbox Impact Template plug   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guideInbox Impact Template: https://learn.lisaanne.ca/inbox-impact-templatesEpisode #103 - https://lisaanne.ca/3-powerful-email-marketing-strategies-for-rapid-list-growthEpisode #105 - https://lisaanne.ca/why-you-should-stop-creating-new-email-copy Connect with me Lisa's Website - https://www.lisaanne.ca  Agency Website - https://www.stockmedia.caInstagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
131: Embracing the 4-Day Work Week, Running 6 Businesses, and Managing 500 Properties with Navid Moosa
Mar 28 2024
131: Embracing the 4-Day Work Week, Running 6 Businesses, and Managing 500 Properties with Navid Moosa
When it comes to entrepreneurship and managing multiple ventures, it's easy to get stuck and overwhelmed.  With six businesses under his belt and over 500 properties in his portfolio, my guest, Navid Moosa, maintains an enviable work-life balance, working only four days a week.  Together, we uncover the secrets behind his incredible success.  Navid is a seasoned real estate agent turned investor with over 20 years of experience. With a keen eye for opportunity and a talent for identifying trends, Navid has successfully invested in various industries and built a diverse portfolio of businesses. Navid, a real estate titan and serial entrepreneur, credits much of his success to outsourcing and effective leadership. Leveraging other people's expertise to grow businesses and free up time might not be new, but Navid's approach is unique. His story emphasizes the importance of delegating tasks and empowering others, allowing them to shine while contributing to the business's growth. Navid introduced his MDTA strategy—mindset, Discipline, Time Management, and Action. This framework lays the foundation for his achievements and can serve as a blueprint for others looking to replicate his success.  The journey of delegation and empowerment doesn't end with hiring the right people; it's also about training them effectively.  Navid suggests a phased approach, from involvement and gradual withdrawal to independent operation by the new hire.  This ensures the new team member is well-prepared and allows the entrepreneur to gradually detach, ensuring the business can run smoothly without constant oversight. Navid's story is a powerful reminder of what entrepreneurship can achieve with the right mindset, discipline, time management, and willingness to delegate and trust others.  His MDTA strategy and his practical advice on outsourcing and team training provide a roadmap for others to follow. Whether you're managing one business or several, his journey underscores the importance of smart work over hard work, empowering you to achieve more while working less.   We talk about:  0:00 Intro4:51 How he's implemented the 4-Day Work Week12:00 Tips for delegation and letting someone else take control14:45 How to handle when your team makes mistakes and not take it as a reflection of your work16:10 How to bring in a new person to act on your behalf with clients when they're used to coming to you directly19:04 The sweet spot for how long it takes to train someone before handing something over22:40 Addressing the feeling of "it takes forever"25:54 Do you hire for work ethic or a specific skill?27:45 If you could give one piece of advice to a fellow entrepreneur, what would that advice be?   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with Navid Instagram - https://www.instagram.com/thenavidmoosaYouTube - https://www.youtube.com/@thenavidmoosaWebsite - https://www.navidmoosa.comLearn - https://newtorealestateinvesting.com/ Connect with me Lisa's Website - https://www.lisaanne.ca  Agency Website - https://www.stockmedia.caInstagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
130: Sell Out Your Webinar with These 6 Tips
Mar 21 2024
130: Sell Out Your Webinar with These 6 Tips
Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business.  I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in your business. My client's success in converting webinar attendees into booked appointments stemmed from laying a strong foundation. By growing her email list and targeting the right audience through paid ads, she ensured her webinars resonated with her dream clients. Generating buzz around your webinar is essential for driving registrations. Leveraging social media and email marketing to create curiosity and excitement about the content you will be sharing can significantly impact the turnout for your webinar. Limiting the number of registrations for your webinar can create a sense of urgency and exclusivity, prompting attendees to secure their spots early.  Collaborating with complementary businesses or individuals can help you tap into new audiences and build credibility with your participants. Once you have successfully attracted more people to register for your webinar, tracking attendee engagement and conversion rates is essential. Analyzing key performance indicators and making necessary tweaks can help you enhance the effectiveness of your webinars over time. Webinars present a unique opportunity to connect with your audience, showcase your expertise, and drive business growth.  By implementing the strategies outlined in this post and staying committed to refining your webinar approach, you can achieve a sold-out webinar that delivers tangible results for your business.   We talk about:  0:00 Intro5:10 Growing my client's email list to gain her a larger audience to market her webinar to6:30 #1 Choosing the topic of your webinar9:06 #2 Promotion strategies12:36 #3 Timing of your webinar15:10 #4 Exclusivity factor16:41 #5 Collabs or partnerships with people18:53 #6 Leveraging paid ads20:07 KPIs to look at once you get more people registered for your webinars Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/Checklist: https://www.lisaannecoaching.ca/webinar-checklist Connect with me Lisa's Website - https://www.lisaanne.ca  Agency Website - https://www.stockmedia.caInstagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
129: Social Media Marketing for Local Businesses with Hannah Corbacio
Mar 14 2024
129: Social Media Marketing for Local Businesses with Hannah Corbacio
In a world increasingly dominated by online commerce, local businesses sometimes struggle to find footing. They may be unsure whether to focus their efforts on traditional methods or to pivot entirely to online strategies. In this episode, Hannah Corbacio lends her expertise to answer some pressing questions regarding social media best practices for local and online businesses. Hannah owns HC Digital Agency, a digital marketing agency in PA. They offer both done-for-you services and coaching and consulting for small and large businesses. Their services include social media management, marketing consulting, website design, and brand shoots. We give strategies for local businesses, which could involve creating community engagement and content around local interests. Leveraging your unique local identity in your social media marketing can be invaluable in fostering a sense of community and connection with your business. On the other hand, online businesses may have to focus more on current digital trends and sharing value-adding content aimed at their specific global target market. Hannah's insights are essential to understanding the delicate balance of successfully running and marketing local and online businesses. She emphasizes the importance of identifying a target audience, supplying engaging content, making the most of community-specific strategies for local businesses and leveraging immediate trends to drive more engagement online. Adapting social media strategies to cater to the specific needs of both local and online businesses results in a broader reach and higher engagement rates.    We talk about:  0:00 Intro2:07 How she got into her journey5:34 Pain points as she started her business7:32 Shifts to increase your pricing14:17 Top 3 things people need to know to generate leads on social media16:13 What she means by speaking to a local community and making them talk18:00 What she did differently with online businesses that weren't focused on local communities20:02 How to keep content engaging and refreshed21:34 Does she still recommend value-based content for local businesses22:42 Balance between educating and selling23:51 Leveraging photos vs. video26:23 Posting schedule strategy27:23 Rule of thumb for business owners who don't want to show their face on social32:25 One piece of advice for fellow entrepreneurs ​​ Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with Hannah: Instagram - https://www.instagram.com/hcdigitalagencyFacebook - https://www.facebook.com/profile.php?id=61555867523220LinkedIn - https://www.linkedin.com/in/hannah-corbacio-digital-marketing-53aa44182/TikTok - https://www.tiktok.com/@hannahcorbacio?_t=8jiU2vktAEN&_r=1Website - https://www.hcdigitalagency.com Connect with me Lisa's Website - https://www.lisaanne.ca  Agency Website - https://www.stockmedia.caInstagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
128: Why Your Ads Get Clicks but Not Leads
Mar 7 2024
128: Why Your Ads Get Clicks but Not Leads
Running ads for your business can be an effective way to gain exposure and attract potential customers. However, it can be frustrating when you're getting clicks and views on your ads, but those interactions don't convert into leads or sales. In this episode, we'll dive into the 5 reasons this may happen and provide you with strategies to overcome this challenge. Reason #1: Choosing the Right Type of Ad One common mistake is using the wrong type of ad when seeking lead generation. Reason #2: Consistency in Messaging Consistency is key when it comes to running effective ads for your business. Ensure your messaging across all platforms, including your ads, website, and social media content, remains consistent and tailor-made for your target audience. Reason #3: Targeting the Right Audience Precise targeting is essential for generating high-quality leads. With Facebook's algorithm changes, being specific about who you want your ads to reach is important. Don't fall into the trap of casting a wide net and hoping for the best. Reason #4: Optimizing Landing Pages and Funnels Where you send your ad traffic can significantly impact lead generation. While websites can be distracting and may lead to lost opportunities, funnels provide a clear, step-by-step journey for your prospects. Reason #5: Form Optimization Finding the right balance between collecting essential information and avoiding overwhelming your audience is crucial when designing forms. Asking for too much information can deter potential leads from completing the form. Keep it simple. Running ads for your business can be a powerful tool for lead generation. However, getting clicks and views is insufficient to grow your client base. By understanding the importance of choosing the right ad type, maintaining consistent messaging, targeting the right audience, optimizing landing pages and funnels, and refining your form optimization, you can enhance your ad campaigns and turn those clicks into valuable leads. If you're ready to take your ad game to the next level and implement proven lead generation systems, consider applying for our Spotlight Theory program. Visit spotlighttheory.lisaanne.ca to learn more and take your business to new heights.    We talk about:  0:00 Intro2:42 Who are you talking to, and what problem are you solving5:15 How are you the solution for your audience5:58 Strategy of webinars8:20 How to market your webinar online12:06 The most powerful shift you can make in your webinar delivery12:23 Selling your offer at the end of the webinar13:58 How to get more people into your webinar15:10 How to grow your email list17:34 Leading with value18:06 My client's results19:34 Spotlight Theory Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with me Lisa's Website - https://www.lisaanne.ca  Agency Website - https://www.stockmedia.caInstagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
127: STOP Running Out of Leads, START Booking Out Your Webinars and Calendar
Feb 29 2024
127: STOP Running Out of Leads, START Booking Out Your Webinars and Calendar
When it comes to marketing your business, having a solid strategy is KEY. Today, we're going to dive into an incredible case study that highlights the power of a well-executed lead growth plan. We'll be looking at the journey of one of my clients, a successful accountant, and how she transformed her business by implementing proven marketing tactics. Defining Your Target Audience: To market your business effectively, it's important to define your target audience. Our accountant client understood this and took the time to truly know her audience - female entrepreneurs. By identifying the specific group she wanted to work with, she was able to tailor her marketing efforts to their needs and preferences. Solving Your Customer's Problems: The next step in the process is to identify the problems your target audience faces and position yourself as the solution. Our accountant client understood that accounting may not be the most exciting topic, but she discovered a way to make it more engaging. Instead of focusing on balance sheets and profit and loss statements, she highlighted how her services could help female entrepreneurs keep more money in their business and make more profit. By reframing the conversation, she was able to capture the attention of her target audience. Crafting a Compelling Webinar: Webinars can be a powerful tool for attracting leads and converting them into clients. Our accountant client discovered the value of running webinars regularly to educate her audience and showcase her expertise. She positioned her webinars as free coaching sessions or masterclasses, which added value and built trust with her audience. By providing valuable content and showcasing her ability to solve their problems, she was able to generate interest and conversions. Promoting Your Webinar: Now that you have created an engaging webinar, it's time to promote it effectively. Our accountant client utilized a multi-channel approach to reach her target audience. She combined offline marketing tactics by mentioning her upcoming training in conversations and email signatures.  On the online front, she ran paid ads targeted towards her ideal audience, utilized organic social media marketing, and leveraged her email list to invite her subscribers to the webinar. By diversifying her marketing channels, she was able to maximize her reach and increase her webinar registrations. The Power of Storytelling: An essential aspect of any webinar is the ability to engage and connect with the audience. Stories captivate the audience's attention and make the content more relatable. By sharing stories that align with her target audience's experiences and pain points, she was able to build a stronger connection and create a memorable webinar experience. The Soft Pitch: At the end of the webinar, it's important to make a clear call to action. Our accountant client recognized that selling doesn't have to be pushy or uncomfortable. By focusing on the value she provides and how she can help her audience solve their problems, she made her pitch more compelling. She offered a solution tailored to her audience's needs, such as booking a call to explore how she could help them further. By aligning her offering with the educational content of the webinar, she effectively converted attendees into clients. Scaling Your Webinar Strategy: To continue growing her business, our accountant client focused on scaling her webinar strategy.   She explored different avenues to attract more people to her webinars, such as increasing organic social media promotion, attending networking events, and growing her email list.   By consistently expanding her reach and nurturing her audience, she was able to increase webinar registrations, conversions, and ultimately, her client base. By defining her target audience, identifying their problems, and positioning herself as the solution, she was able to attract high-quality leads.  Through engaging webinars and effective promotion, she converted those leads into clients.  By continuously refining and scaling her strategy, she experienced significant growth in her business. Remember, marketing isn't about being pushy; it's about providing value and building meaningful connections. So take these lessons, apply them to your own business, and watch your success soar.   We talk about:  0:00 Intro2:12 Who are you talking to and what problem are you solving4:45 How are you the solution for your audience5:28 Strategy of webinars7:50 How to market your webinar online11:36 The most powerful shift you can make in your webinar delivery11:53 Selling your offer at the end of the webinar13:28 How to get more people into your webinar14:40 How to grow your email list17:04 Leading with value17:36 My client's results19:04 Spotlight Theory Resources Spotlight Theory: https://learn.lisaanne.ca/  Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
126: The Best Vertical Video Tips to Increase Reach with Chris Van Vliet
Feb 22 2024
126: The Best Vertical Video Tips to Increase Reach with Chris Van Vliet
When it comes to content creation, countless methods and strategies can work for your business. But what if you could learn from someone currently implementing successful content strategies and seeing real results?  In this episode, content creation expert Chris Van Vliet joins me to discuss creating viral vertical content. Chris has achieved remarkable success in creating content across various platforms such as YouTube, Instagram, TikTok, and Twitter, organically growing his following without running paid ads. With his insights and experiences, we can gain valuable tips and tricks to enhance our content creation journey. 1. Following the Success of an Organic Marketing Expert Chris has mastered creating engaging content across multiple platforms without relying on paid advertisements. He shares insights into his content creation journey and unveils the strategies that have led to his incredible growth. 2. From Trauma Beliefs to Nitty Gritty Aspects Throughout the interview, Chris dives deep into various aspects of content creation. He discusses topics ranging from trauma beliefs and personal experiences to the nitty-gritty technical details. Chris shares his journey as a broadcaster and how he became a successful content creator. 3. The Power of Niching Down One significant takeaway from Chris's journey is the importance of niching down. By focusing on a specific niche, Chris was able to attract a dedicated audience and establish himself as an expert in that field. He emphasizes the need to speak the same language as your audience and tailor your content to their interests. 4. The Impact of Short Videos: A Taste Test for Success Chris shares his approach to creating short videos for social media platforms like YouTube shorts, Instagram, TikTok, and Twitter. He explains how he clips exciting and memorable moments from his podcast interviews and provides a taste test of his content. These bite-sized videos act as breadcrumbs, enticing viewers to explore more of his content. 5. Engaging an Audience through Educational and Entertaining Content Chris highlights the importance of engaging your audience from the beginning of your content. He suggests that videos should either be educational or entertaining, ideally both. By targeting these two key elements, creators increase the likelihood of sharing their content and reaching a wider audience. 6. Don't Sleep on Facebook: The Importance of Maintaining a Presence Chris reveals the potential of Facebook as a content distribution platform. Although many perceive Facebook as outdated or irrelevant, he advises against underestimating its reach and growth potential. Chris shares his personal experience reviving his Facebook following after posting consistently on the platform, ultimately leading to significant growth. 7. Quality Matters: Captivating Visuals and Audio While content is king, Chris emphasizes maintaining quality in your videos. Good production values, including tripods and decent microphones, can enhance the viewing experience. Chris also advises considering backgrounds, lighting, and camera stability to ensure your content appears professional and engaging. Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter and YouTuber based in Los Angeles, CA. He has travelled the world reporting from events like the Oscars, Grammys and the Cannes Film Festival. You may be familiar with the interviews that Chris posts on YouTube, but to call them "interviews" doesn't seem fair because they are so much more than that. Chris dives deep into exciting topics with his trademark conversational approach, making it feel like two old friends catching up. This is the case when it's a wrestling superstar like John Cena, The Rock or Hulk Hogan or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise or Will Smith.   We talk about:  0:00 Intro5:36 Does one specific platform outperform the others?7:50 Chris' process for growing organically or through paid ads 9:16 Do you need multiple YouTube channels12:34 Sweet spot in terms of length of clips14:56 Avoiding the thought of niching down too much18:06 Does he get bored of the conversations since they're on the same topic19:59 Where does his content lead people21:26 How important is the tech24:10 Specific editing trends as of right now26:48 One piece of advice for entrepreneurs    Connect with Chris Mastermind fulltimecreator.coWebsite chrisvanvliet.comYouTube youtube.com/ChrisVanVlietPodcast podcast.chrisvanvliet.comInstagram instagram.com/ChrisVanVlietTwitter twitter.com/ChrisVanVlietTikTok tiktok.com/@chris.vanvlietFacebook facebook.com/ChrisVanVliet Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
125: 2024's Top 12 Books for Personal Growth and Success
Feb 15 2024
125: 2024's Top 12 Books for Personal Growth and Success
As entrepreneurs, we often find ourselves on a rollercoaster ride filled with highs and lows. While we celebrate successful launches and happy clients, we also face challenges and uncertainties that make us question our every move. Personal growth becomes just as important in the entrepreneurship journey as growing our businesses. One powerful tool that is often underestimated in this journey is reading. In this episode, I share my 12 impactful books for personal growth and success. The Power of Reading: In a world filled with information overload and shortcuts, there is something magical about physically holding a book and immersing ourselves in the author's words. Reading allows us to absorb knowledge in a way that sticks with us, transforming and influencing our lives and businesses. It is not just about checking a box; it's about the discipline of absorbing information and growing ourselves. The Magic of Goodreads: Before diving into the book list, let's talk about an app called Goodreads. Goodreads is a popular app that allows you to track and discover books. It lets you upload and track the books you have read, are currently reading, or want to read. It also recommends books based on your preferences and shows you what your friends are reading. Committing to Reading: Reading can sometimes be a challenge with busy schedules, but it is important to prioritize it. Reading opens our minds to new perspectives and allows us to dream bigger about our lives and businesses. I talk about my commitment to reading one book monthly and encourage you to do the same. The Top 12 Books for Personal Growth and Success:1. The Vision Driven Leader by Michael Hyatt: This book emphasizes the importance of having a clear and practical vision to be an effective leader. It provides a step-by-step guide to creating and utilizing your vision in daily life. 2. The Psychology of Selling by Brian Tracy: This classic book teaches the psychology behind successful selling. It emphasizes understanding buyer psychology and building confidence in sales. 3. The 7 Habits of Highly Effective People by Stephen R. Covey: This transformational guide focuses on proactive thinking, communication, teamwork, and personal growth. It provides seven habits to help you become more effective and achieve your goals. 4. Mindset: The New Psychology of Success by Carol S. Dweck: This book explores the power of adopting a growth mindset and how it can lead to personal and professional development. It teaches the importance of self-awareness and the impact of our thinking on decision-making. 5. The Power of Now by Eckhart Tolle: This book helps readers focus on the present moment and find inner peace. It emphasizes the importance of staying present and how it can lead to greater contentment and achievement. 6. Daring Greatly by Brené Brown: This powerful book explores vulnerability, shame, and courage. It challenges societal perceptions and teaches how vulnerability can be a strength. It helps readers face challenges with authenticity and courage. 7. How to Win Friends and Influence People by Dale Carnegie: A classic self-help book that teaches practical interpersonal skills and building relationships. It emphasizes the importance of asking the right questions and remembering people's names. 8. You Are a Badass by Jen Sincero: This book helps readers overcome self-doubt and embrace their greatness. It provides tools to reframe negative thoughts and live an extraordinary life. 9. The 5-Second Rule by Mel Robbins: This book offers a simple technique to transform your life and overcome hesitation. It teaches the power of counting down from five to take action and conquer self-doubt. 10. High-Performance Habits by Brendon Burchard: This book provides a blueprint for success in various life areas. It focuses on habits that lead to clarity, energy, necessity, productivity, influence, and courage. 11. The 10X Rule by Grant Cardone: This book encourages readers to set bigger goals and take massive action. It teaches the importance of investing more effort to achieve extraordinary results. 12. Start with Why by Simon Sinek: This book explores the power of purpose and how knowing your "why" can inspire and lead others. It helps readers understand the importance of clarity and communicating their purpose. Reading is a powerful tool for personal growth and success. We can transform ourselves and our businesses by committing to reading and implementing the knowledge gained from books. The top 12 books in this article cover various topics, from leadership and sales to mindset and personal development. Choose one or more of these books and embark on a journey of self-improvement and growth. Remember, reading is not just a checklist item—it is a conscious act of self-investment that can shape the trajectory of your life. So, what's the first book you're going to read?   We talk about:  0:00 Intro3:35 Goodreads & my mission for the year6:25 Book #1 The Vision Driven Leader7:52 Book #2 The Science of Selling9:23 Book #3 The 7 Habits of Highly Effective People10:37 Book #4 The Mindset, The New Psychology of Success11:45 Book #5 The Power of Now12:51 Book #6 Daring Greatly13:56 Book #7 How to Win Friends and Influence People15:09 Book #8 You Are a Badass16:27 Book #9 The 5-Second Rule17:32 Book #10 High-Performance Routines18:39 Book #11 The 10x Rule19:30 Book #12 Start with Why   Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
124: Unshakable Confidence with Leisse Wilcox - Live, Lead, and Succeed on Your Terms
Feb 8 2024
124: Unshakable Confidence with Leisse Wilcox - Live, Lead, and Succeed on Your Terms
As entrepreneurs, we face perpetual mental hurdles, worrying and pushing forward constantly to scale our businesses to the next level. This constant hustle can sometimes mask insecurities and fears. In today's episode, Leisse Wilcox joins me to dive into stepping into your true self, leveraging your unique confidence and letting it guide you. Leisse is an expert in imparting confidence, and we talk about this crucial aspect of entrepreneurship. Leisse Wilcox helps women make more money. She is on a mission to help entrepreneurial women generate a million more dollars in revenue in 2024 alone. As a strategic business coach, 2-time best-selling author, international speaker, and mom of three tween girls, Leisse is the Marie Kondo of Your Unconscious who helps you end self-sabotage, increase your revenue, and stop playing small. Stepping into your true self and leading with authenticity can be daunting, especially in our online-saturated world where conforming to societal standards seems easier. Despite this, we must focus on who we are, allowing our identity to steer us towards our business goals. The Journey to Achieving Confidence Leisse elaborates on her approach to achieving this unshakeable confidence. She outlines a seven-step plan to attaining confidence, starting with understanding that confidence is a choice, following through with integrity, and finally defining what success looks like to you personally. In an insightful conversation about the meaning of success, Leisse candidly speaks about the importance of defining personal success. For her, success means leading a simple life with her family, doing work she is passionate about, and making a worldwide impact. Overcoming Self-Sabotage Leisse identifies self-sabotage as one of the significant struggles for entrepreneurs. It often concertizes as deep-rooted fears and insecurities, leading to procrastination and self-doubt. By gathering and sharing the necessary information and understanding your patterns and biological reactions to situations, you can start implementing strategies to counteract self-sabotage. The main Antidote combines self-awareness and curiosity about our thoughts, followed by challenge and change. Finding Freedom in Confidence Upon achieving true confidence, we talk about how clients often describe the feeling as transformative and freeing. It enables entrepreneurs to redraw their norms, venture out of their comfort zones, and appreciate each step along their entrepreneurial adventure. My advice to fellow entrepreneurs is straightforward: "Trust Yourself." Trusting your abilities may sometimes be challenging in the fast-paced world of entrepreneurship, but it is a vital part of the journey to success. Living your entrepreneurial journey with unshakeable self-confidence can elevate your business. While the path to confidence may be littered with hardships, you can build the foundation for lasting success. So whether you are just setting foot in the entrepreneurial world or have already built your empire, remember to trust your abilities, face self-sabotage head-on, and let your accurate, confident self-guide -- you.   We talk about:  0:00 Intro3:47 What does unshakeable confidence mean to Leisse4:51 The hurdle of social media and what is shown to us6:17 Tips for people struggling to figure out who they are + her top 3 pillars8:07 What does success look like for Leisse13:55 3-step progress to reprogram your mind24:35 How to not let complex challenges bleed into everything with your clients and business25:59 What life looks like for the truly confident27:42 Biggest struggle of high performers35:48 Antidote to self-sabotage37:37 One piece of advice for entrepreneurs    Resources mentioned in this episode: Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen   Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching Connect with Leisse Website - https://leissewilcox.com/Instagram - https://www.instagram.com/leissewilcoxLinkedIn - https://www.linkedin.com/in/leisse-wilcox-197a31112/Pinterest - https://www.pinterest.ca/leissewilcox/YouTube - https://www.youtube.com/channel/
123: Building a Purpose-Driven Business
Feb 1 2024
123: Building a Purpose-Driven Business
How do you build a purpose-driven business?   This episode of More Than Social revolves around rediscovering one's purpose in life and business for sustained motivation and success. It tells the inspiring stories of four entrepreneurs ranging from coaches, mortgage agents, personal trainers, and corporate workers who have redefined their purpose to drive their ventures to success.   Together, we emphasize the importance of examining the reasons or 'whys' behind what one does for lasting fulfillment and happiness. It underlines keeping one's purpose at the forefront and encourages listeners to reflect on their joy, unlock new experiences, and resonate with their values.   What happens when you lose sight of your business purpose Keeping sight of your business purpose can lead to a lack of direction and clarity in decision-making.   Losing motivation Losing motivation often results in reduced productivity and decreased enthusiasm for your work.   The impact on your relationships The impact on your relationships can manifest as strained professional and personal interactions due to stress and decreased communication.   We talk about:  [0:00] Intro[5:06] What happens when you lose sight of your business purpose[5:26] Losing motivation[6:28] The impact on your relationships[8:23] Losing focus[9:11] Kim's story[11:04] Kevin's story [13:56] Carrie's story[15:40] Sam's story   Resources mentioned in this episode: Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen   Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
122: Mastering Your Entrepreneurial Mindset with Adale Boudreau
Jan 25 2024
122: Mastering Your Entrepreneurial Mindset with Adale Boudreau
Adale Boudreau, a master coach with CCF (Certified Coaches Federation), discusses her life journey and coaching career this week on the More than Social podcast.  We discuss the importance of inner work, self-belief, awareness, and the ability to manage fear in achieving personal and professional success. We also reveal our collaboration to combine our coaching and marketing expertise to support business coaches holistically. The episode ends with Adale's empowering advice for listeners to believe in their ability to create the life they want and continue through challenges without ever quitting. Adale is a successful entrepreneur who transformed a struggling Weight Loss Distributorship into a million-dollar business in just 2 years, earning The President's Award. She's a Certified Master Coach and Co-owner of the Certified Coaches Federation. Adale has a passion for helping new coaches discover their niche, believe in themselves, support them and hold them accountable for growing their business. She knows that through developing a growth mindset and recognizing that we aren’t our mind, we have a mind. We have the power to be, do and excel at anything and everything we want in life! Struggling with mindset throughout entrepreneurshipDiscusses the challenges of maintaining a positive mindset during the journey of entrepreneurship. Tips for mindset on days that you're having a really bad dayOffers advice for managing mindset on particularly difficult days. How your mind can impact your everyday thoughtsExamine the influence of your thoughts on your mindset and the impact it has on your daily actions and attitudes. Exploring her work with other coachesExplores her experiences collaborating with other coaches and working with them to unlock their truest potential. Tips and suggestions for mastering confidenceProvides tips and strategies for building and mastering confidence. The value in others pouring into youHighlights the importance and benefits of receiving support and inspiration from others, and I share a personal story as to how. The life script Introduces the concept of the 'life script' and its role in personal development. Be true to you because no one else is you. Emphasizes the importance of authenticity and being true to oneself, always.   We talk about:  [0:00] Intro[7:36] Struggling with mindset throughout entrepreneurship[12:35] Tips for mindset on days that you're having a really bad day[17:13] How your mind can impact your everyday thoughts[24:31] Exploring her work with other coaches[35:30] Tips and suggestions for mastering confidence[40:25] The value in others pouring into you[43:13] The life script [47:19] Be true to you because no one else is you   Resources mentioned in this episode: Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen Connect with Adale Facebook - https://www.facebook.com/certifiedcoachesfederation/Instagram - https://www.instagram.com/certifiedcoachesfederationLinkedIn - https://www.linkedin.com/company/certified-coaches-federation/YouTube - https://www.youtube.com/@certifiedcoach/featuredWebsite - https://www.certifiedcoachesfederation.com/ Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
121: 12 Ways to Generate Leads without Ads
Jan 18 2024
121: 12 Ways to Generate Leads without Ads
Learn 12 ways to generate leads without paying for ads. In this episode of the More Than Social Podcast, I share my strategies and secrets for leveraging organic marketing strategies for business growth. I also cover 12 lead generation methods you can implement immediately -- without spending money on ads. These methods range from optimizing social media content and collaborations with influencers to more innovative techniques like creating impactful podcast episodes and using email signatures strategically. We also talk about the importance of participating in online communities, enhancing visibility on LinkedIn, diversifying content through YouTube, Pinterest, and blogs, hosting webinars, and even using one's Zoom profile effectively. Combining these organic marketing strategies with paid advertising can generate more efficient and cheaper leads. Why focus on organic marketingOrganic marketing is crucial as it builds genuine customer relationships and brand loyalty through authentic, non-paid strategies that resonate with your audience. The Power of Social Media for Lead GenerationSocial media is a powerful tool for lead generation as it allows businesses to reach a vast audience, engage with potential customers, and tailor content to specific demographics. Updating your social media bios Regularly updating social media bios ensures that your profile reflects the latest and most relevant information about your brand, enhancing credibility and audience connection. Collaborating with Influencers and ExpertsCollaborating with influencers and experts can significantly boost your brand's visibility and credibility, as these partnerships tap into the influencer's loyal following and expertise. Leveraging Online Communities Leveraging online communities helps to foster a sense of belonging, encouraging engagement and loyalty by connecting like-minded individuals around your brand. Using your LinkedIn Profile Effectively using your LinkedIn profile can establish you as an industry thought leader, connect you with professionals and open up opportunities for business growth and networking. Launching a PodcastLaunching a podcast allows for deeper engagement with your audience through informative and entertaining content, helping to establish your brand's voice and expertise in your field. Blogging with SEO Blogging focusing on SEO drives organic traffic to your website, improves search engine rankings, and provides valuable content that addresses your audience's needs and interests. Growing Your YouTube ChannelGrowing your YouTube channel enhances your brand's reach and engagement through visual content, which is often more appealing and more accessible to consume than text-based media. Your email signatureAn effective email signature acts as a personal branding tool, offering a professional touch and potentially driving traffic to your website or social media channels. Understanding Pinterest Understanding Pinterest can be a key asset in visual marketing, driving traffic to your site and reaching a demographic interested in creative content and ideas. Hosting webinars and workshops Hosting webinars and workshops positions you as an expert in your field, offering valuable content to your audience while generating leads and building brand authority. Utilizing your zoom background Utilizing a professional and branded Zoom background or tailoring your name during virtual meetings can promote your brand and create a more engaging and memorable visual experience for participants.   We talk about:  [0:00] Intro[2:00] Why focus on organic marketing[3:21] #1 The Power of Social Media for Lead Generation[4:27] #2 Updating your social media bios[5:21] #3 Collaborating with Influencers and Experts[7:00] #4 Leveraging Online Communities[8:00] #5 Using your LinkedIn Profile[9:05] #6 Launching a Podcast[10:32] #7 Blogging with SEO[12:00] #8 Growing Your Youtube Channel[13:10] #9 Your email signature[14:10] #10 Understanding Pinterest[15:00] #11 Hosting webinars and workshops[16:06] #12 Utilizing your zoom background   Resources mentioned in this episode: Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
120: Scale Your Business in 2024 With Guest Podcasting
Jan 11 2024
120: Scale Your Business in 2024 With Guest Podcasting
How do you scale your business in 2024 with guest podcasting? In this episode of the More Than Social Podcast, I speak with Christina Lenkowski, the owner and founder of Publicity by Christina, discussing her innovative ways of helping entrepreneurs through podcasting. We talk about the benefits of guesting on podcasts to reach new audiences, how to choose the right podcast to create maximum impact, the importance of developing messaging and content strategies for podcast interviews, understanding the significance of one's visibility and sustaining long-term relationships with podcast hosts, and why businesses should consider podcasts as a vital part of their marketing strategy.  We also cover the importance of researching before sending podcast pitches and the need to share the podcast episode once it is done as part of creating a relationship with the host and the audience. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts.    In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then, she’s dedicated her work to helping other business owners, particularly women, see the same results.    She’s been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 400 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others.  Christina lives with her husband and daughter in Boise, Idaho. Why should you be a guest on podcasts?We cover the benefits of being a podcast guest for personal or business growth. Evolution of Christina's businessWe talk about Christina's decision to specialize in podcasting as her primary focus. What is a realistic expectation for people trying to get featured on podcastsChristina provides insights into what realistic expectations should be for individuals seeking to get featured on podcasts. Should you pay to be on a podcast? We examine the pros and cons of paying for podcast appearances and hear Christina's opinions and beliefs. Is there a certain point people should start trying to get on podcasts Christina sheds light on the ideal timing for individuals to pursue opportunities to appear on podcasts. How she coaches people to be on podcasts How Christina coaches individuals to prepare and perform effectively on podcasts. Reassurance to first-time guests Words of wisdom, Reassurance and encouragement for entrepreneurs looking to start guesting. The biggest tip to get on more podcasts right now The top strategy for increasing chances of being featured on more podcasts immediately. We talk about:  [0:00] Intro[0:56] Why should you be a guest on podcasts[5:40] Evolution of Christina's business[11:34] Why she chose to focus on podcasting[13:35] What is a realistic expectation for people trying to get featured on podcasts[17:22] Should you pay to be on a podcast[20:42] Is there a certain point people should start trying to get on podcasts[24:51] How she coaches people to be on podcasts[27:05] Reassurance to first-time guests[30:39] Biggest tip to get on more podcasts right now[43:38] One piece of advice for an entrepreneur Connect with Christina Website: https://www.publicityxchristina.com/Instagram: https://www.instagram.com/publicityxchristina/Facebook: https://www.facebook.com/publicityxchristinaLinkedIn: https://www.linkedin.com/in/christinastew/   Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
119: 12 Entrepreneurs, 12 Nuggets of Inspiration
Jan 4 2024
119: 12 Entrepreneurs, 12 Nuggets of Inspiration
From one entrepreneur to another, want the most powerful advice you need as you start off 2024? In this episode of the More Than Social Podcast, I share the top advice I learned from entrepreneurs I interviewed on my podcast in 2023. This year, I want you to tackle self-doubts and feelings of not feeling enough right off the bat. The advice shared by these top entrepreneurs includes making data a strong business ally, trusting yourself, taking time to pause before making important decisions, getting clarity with your goals, carrying a positive mindset, pursuing tasks that bring happiness, building connections with like-minded people, enjoying the journey of entrepreneurship, learning to say 'no', and mastering the art of selling. I believe in you, and it's important to celebrate your achievements while enjoying the entrepreneurship journey and learning from the past. Make data your best friend: Embracing data in decision-making can lead to more informed and effective choices. Trust yourself:  It's important to rely on your instincts and confidence in your abilities. Pause, then take action: There is so much value in taking a moment to reflect before acting, ensuring more thoughtful and deliberate decisions. Value clarity: In business, projects, tasks, communication and relationships. Valuing clarity before acting is a skill to hone in on. Carry a positive mindset: Maintaining a positive outlook can influence your life and the lives of those around you in a significant way. Do what makes you smile: Pursue activities and paths that bring you joy, satisfaction, fun challenges and excitement. You get to create what you want, how you want when you want. Find your people: It's so important to surround yourself with supportive and like-minded individuals; it's a key to elevating your business, life, and relationships. Enjoy the journey: Appreciate the process and experiences along the way, not just the end goal. Be patient: Things don't always work out or happen exactly when and how we want them to. Find patience in achieving goals and dealing with life's challenges. Only take advice that feels good to you: Be selective with the advice you accept, ensuring it aligns with your values and perspectives. Learn how to say no: There is so much power in saying no, and it's often one of the hardest things we can learn. It's okay to decline requests or opportunities that don't serve your best interests. Spend the time to learn how to sell the right way: Investing your time and energy in learning effective and ethical sales techniques that will skyrocket your business.   We talk about:  [0:00] Intro[3:45] #1 - Make data your best friend[5:19] #2 - Trust yourself[6:16] #3 - Pause, then take action[7:35] #4 - Value clarity[9:34] #5 - Carry a positive mindset[10:40] #6 - Do what makes you smile[11:47] #7 - Find your people[12:56] #8 - Enjoy the journey[14:09] #9 - Be patient[15:26] #10 - Only take advice that feels good to you[16:31] #11 - Learn how to say no[17:29] #12 - Spend the time to learn how to sell the right way Resources: Hera Zee - https://lisaanne.ca/how-to-structure-a-sales-page-that-converts-with-hera-zee/Jess Jordana - https://lisaanne.ca/learn-copywriting-with-jess-jordana-check-out-her-insane-tips/Samantha Lynn - https://lisaanne.ca/the-beginners-guide-to-pinterest-marketing-with-samantha-lynn/Mike Draper - https://lisaanne.ca/how-to-get-more-tiktok-followers-fast-the-secret-strategy-revealed-with-mike-draper/Ashley Ann - https://lisaanne.ca/use-live-stream-to-profit-with-ashley-ann/Judi Fox - https://lisaanne.ca/unlocking-the-power-of-linkedin-expert-strategies-for-marketing-and-sales-with-judi-fox/Chantelle Davison -https://lisaanne.ca/email-marketing-launch-strategies-for-program-success-with-chantelle/Chad Durfee - https://lisaanne.ca/referral-marketing-how-to-turn-clients-into-your-best-advocates/Andrea Maree - https://lisaanne.ca/instagram-marketing-tips-identifying-clients-tailoring-content-and-driving-sales-with-andrea/Jami Monte - https://lisaanne.ca/how-to-organize-your-bookkeeping-for-a-more-productive-year/Dawn Taylor - https://lisaanne.ca/entrepreneurship-managing-your-mental-health-as-a-business-owner/Chris Kenney - https://lisaanne.ca/high-ticket-selling-when-is-the-right-time-to-make-the-leap/   Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
118: 3 Ways Entrepreneurs Can Make 2024 Their Most Powerful Year
Dec 28 2023
118: 3 Ways Entrepreneurs Can Make 2024 Their Most Powerful Year
I'm sharing what's up and coming in the future of digital marketing in 2024. In this episode of the More Than Social Podcast, I share my reflections and experiences from 2023, along with my plans and expectations for 2024. I talk about life as a new mother and share key business lessons, notably the importance of delegation, processes, and team selection for business growth. I also get into my personal journey of struggling with work-life balance and the significant changes I've made to my business to improve for the new year. Lastly, I share my vision for 2024 and encourage you to also start planning for the coming year, set bigger goals, and make a significant impact in your own community. "Out of sight, out of mind" in our live launches, promotions, and business: We can sometimes get forgotten in the sea of promotions and marketing. How are you standing out? What are you prioritizing to make sure your offers, promotions and launches are seen, heard and convert? Do you do a self-evaluation?: There is massive importance in introspection and self-assessment in one's professional journey, and I encourage you to evaluate your performance, goals, and strategies regularly. Knowing the many hats we wear each day: Acknowledge the diverse roles and responsibilities you have in your daily lives and how to manage them effectively. Juggling being a new mom this year: I share my personal challenge of balancing motherhood with other responsibilities and how this impacts our professional and personal lives. The power behind the Skeleton Key Mastermind: I joined the "Skeleton Key Mastermind" and share how it had the most transformative impact on me as a person and within my business. True delegation and the huge shifts I saw in my team: We cover the benefits of effective delegation, sharing how it can lead to significant improvements or changes within a team, enhancing productivity and morale. Being picky with your team: You have to be selective when picking team members because this can significantly impact the team's overall success and dynamics. How will you define success in 2024?: This question prompts reflection on personal or professional goals, urging you to consider your own goals for success in the upcoming year. My big goals for 2024: I share with you my biggest goals for 2024 in hopes of inspiring you to dream big too. What actions will you take to achieve your goals in 2024?:  Think about the steps and strategies required to accomplish your goals and the need for action behind your ambition to turn it into a reality.   We talk about:  [0:00] Intro[2:25] 'Out of sight, out of mind' in our live launches, promotions and business[3:11] Do you do a self-evaluation?[4:56] Knowing the many hats we wear each day[5:34] Juggling being a new mom this year[6:51] The power behind the Skeleton Key Mastermind[7:48] True delegation and the huge shifts I saw in my team[12:32] Being picky with your team[15:24] How will you define success in 2024?[18:39] My big goals for 2024[19:43] What actions will you take to achieve your goals in 2024? Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
116: Building a High-Performing Team on a Budget
Dec 14 2023
116: Building a High-Performing Team on a Budget
In this episode of the More Than Social Podcast, we talk about how building a successful remote team can be a game-changer for business owners.  I share my own personal experiences and lessons that I've learned about outsourcing tasks, using platforms like FreeUp, and managing a virtual team using tools like Basecamp.  The focus is on how to reclaim time, reignite passion, and balance workload through task delegation while still maintaining a relentless focus on growth. Together, we shine a light on the importance of recognizing the right roles to fill, smart hiring, and the value of enhancing efficiency with a remote team. The highs and lows of the first person I've ever hiredWe explore the emotional journey of hiring the first team member, highlighting the highs and lows that come with building a team from the ground up.   Refining the Hiring Process:  Learn from experience as we discuss the adjustments made in our following hires, giving you a proactive approach to refining your selection process. The Power of Teamwork: Dive into the significance of having a well-structured team, understanding the collective strength and collaborative synergy that drive organizational success. Strategic Team Building:  Uncover the strategic steps involved in building a team, with insights on evaluating the specific positions necessary for optimal team composition. Outsourcing Insights:  Explore practical examples of tasks and roles that can be effectively outsourced, providing a strategic perspective on leveraging external resources. Remote Team Dynamics:  In the changing landscape of digital work, discover the advantages and dynamics of remote teams, highlighting the flexibility and efficiency gained through a distributed workforce. Effective Collaboration:  Learn how project management tools (like Basecamp) create more streamlined communication, coordination, and alignment within a team, ensuring everyone is on the same page. Hiring on a Budget:  I know hiring a team can feel costly, so I share insights and strategies for optimizing the hiring process when you don't have a massive budget.    We talk about:  [0:00] Intro[3:25] The highs and lows of the first person I've ever hired[4:25] What I did differently the next time I hired[5:35] Why having a team is important[7:20] How to build a team and evaluate what positions you need[12:10] Examples of where you could outsource[15:25] The power of remote teams[16:55] Using project management tools to keep everyone on the same page[18:00] Hiring without a huge budget Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching
115: Time Management Hacks for Busy Entrepreneurs
Dec 7 2023
115: Time Management Hacks for Busy Entrepreneurs
In this episode of the More Than Social podcast, we cover the crucial techniques of effective time management, a challenge many business owners and entrepreneurs struggle with. I highlight the personal challenges I have had when it comes to balancing motherhood and entrepreneurship, and share my personal journey and methods used for efficient time management. We cover strategies like prioritizing tasks, setting strict boundaries, learning how to delegate, using productivity tools, and creating strategies that resonate with one’s personal life and business goals to work smarter, not harder. The Challenges of Balancing Motherhood and EntrepreneurshipI share the struggles I have faced as a new mom and what I've learned in my first year of motherhood and running a business. Understanding Time ManagementWe break down what exactly time management is beyond what Google tells us it is. I teach you how to know what time management really means for you. The Importance of Effective Time ManagementEffective time management is that ticket for a smoother everyday life, and I teach you the secrets I have learned this last year. The Art of Prioritizing and Batching TasksA key aspect of gaining more time in your day is prioritizing and batching your tasks. I teach you the simple rule I've been following to help me gain more time in my day. Setting Boundaries and Delegating TasksAnother really simple move that helped me focus on my goals on a larger scale was setting some pretty strict boundaries. Boundaries and delegating tasks have been key in creating more time, and I will give you my secrets on how to do just that. Learning how to say noDo you struggle with saying 'no'? I used to also! In this episode, we talk about the importance and the power of saying no, and how it actually gives you more time back in your day. Creating SMART goalsAre you familiar with SMART goals? They're specific, they're measurable, they're achievable, they're relevant, and they have a time associated with it. I teach you the importance of having SMART goals and the urgency and purpose they serve to help you prioritize the things that you need to focus on. The Power of Automation and Productivity ToolsYou know how much I love automation and using it to be more productive and save time. We talk about some key tools to use to save more time. Embracing Your Unique Time Management StyleWe all have different time management styles, and we uncover exactly how to find yours. The power of over-communication Lastly, we talk about communication and the power of over-communicating -- whether it's your team, your family, or within yourself. We talk about:  [0:00] Intro[2:05] The Challenges of Balancing Motherhood and Entrepreneurship[3:45] Understanding Time Management[5:25] The Importance of Effective Time Management[7:20] The Art of Prioritizing and Batching Tasks[8:45] Setting Boundaries and Delegating Tasks[11:05] Learning how to say no[12:50] Creating SMART goals[15:20] The Power of Automation and Productivity Tools[16:45] Embracing Your Unique Time Management Style[17:45] The power of over-communication Connect with me Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoachingFacebook - https://www.facebook.com/LisaAnneCoachingYouTube - http://www.YouTube.com/LisaAnneCoaching LinkedIn - www.linkedin.com/LisaAnneCoaching