‘We need to shift the entire system to a very different one that has led us to where we are today’

Those were the words of Daniela Barone Soares during our recent insightful conversation. Daniela is CEO of Snowball, an impact investing fund focused on mission aligned businesses solving social and environmental problems.

During the episode, Daniela ran me through Snowball’s investing strategy, where the impact case is the investment case. ‘We need to find ways of communicating a common framework to investors in a way that investors can compare and contrast across companies’. They view impact as something that must be measurable and not just qualititative.

But how do you quantitatively compare the impact potential of a company helping poverty-stricken individuals to a company helping autistic people find work? ‘You need to see how each one is executing against their own strategy’, she explained. ‘At every junction, impact as well as financial performance is informing our decision-making’. Snowball does not just measure impact at one moment, but always looks at how impact is changing and how it can improve over time.

You can hear the conversation in full on Episode #17 of Impactfull 🎯

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