The Social Geeks Podcast

socialgeeks

It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success. read less
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Episodes

5 Reasons Why Video Marketing is Essential for Businesses in 2024
Feb 28 2024
5 Reasons Why Video Marketing is Essential for Businesses in 2024
Kyle, the digital strategist at Social Geeks Digital Agency, highlights the importance of video marketing for businesses in 2024. He discusses five key reasons why video content is a must for businesses: 1) Video's dominance on all platforms, including Tik Tok and YouTube; 2) The role of video in enhancing online visibility and SEO; 3) Increasing customer engagement through video; 4) The rise of social commerce and live videos; and 5) Personalization and improved customer experience provided by video content. Kyle also talks about a free seven-day challenge to help businesses get started with creating video content. πŸš€πŸš€ $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS πŸš€πŸš€ https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/ πŸš€ Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au πŸ“š Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: βœ”οΈ No locked in contracts βœ”οΈ Full account βœ”οΈ Weekly reports βœ”οΈ Monthly strategy meetings βœ”οΈ $600 Google Ads credit 🎯 Socials   / https://www.instagram.com/socialgeeks.io      / https://www.facebook.com/socialgeeks.io   0:00 SG Top 5 Reasons to Do Video Marketing in 2024 00:30 Why Video Marketing is Essential in 2024 02:04 Reason 2: Video's Role in Online Visibility and SEO 04:35 Reason 3: Increased Customer Engagement with Video 05:52 Reason 4: Rise of Social Selling and Commerce 06:55 Reason 5: Personalized Customer Experience with Video 08:49 7-Day Challenge for Video Content Creation 09:38 Offering Video Content Creation Services 09:55 Conclusion and Final Thoughts
Our Agency’s 2023 Facebook and Google Ads Campaign Results
Nov 30 2023
Our Agency’s 2023 Facebook and Google Ads Campaign Results
In this in-depth video, we take a closer look at how your business can thrive using Facebook and Google ads. Using actual reports, we show you the reach, amount spent, and client earnings we have managed over a year. The discussion covers the importance of Facebook ads for driving website clicks and conversions, and how it generated $3 million in the last year for our clients. We also reveal that the ROI for e-commerce businesses was around 3.6. The session then shifts to Google ads, emphasizing its effectiveness in lead generation and physical stores, highlighting that Google ads brought in $1.4 million in revenue in the last year. The video ends by diverting attention to the complexity and intricacies of cost per click and click-through rate, explaining their meanings and significance. If you're considering advertising online and want to understand how best to utilize these platforms and strategize accordingly, this video will be greatly insightful. πŸš€πŸš€ $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS πŸš€πŸš€ https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/ πŸš€ Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au πŸ“š Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: βœ”οΈ No locked in contracts βœ”οΈ Full account βœ”οΈ Weekly reports βœ”οΈ Monthly strategy meetings βœ”οΈ $600 Google Ads credit 🎯 Socials   / https://www.instagram.com/socialgeeks.io      / https://www.facebook.com/socialgeeks.io     00:00 Introduction to Paid Ads for Business 00:51 Analyzing Facebook Ads Performance 01:19 Understanding the Importance of Clicks and Conversions 01:42 The Power of E-commerce Businesses in Facebook Ads 02:28 Strategies for Successful Facebook Ads 03:09 Understanding Customer Lifetime Value and Cost per Acquisition 04:51 Google Ads Performance and Comparison with Facebook Ads 05:50 Understanding Click-Through Rates and Conversions in Google Ads 07:56 The Reality of Online Advertising 08:36 The Importance of a Good Offer and a Converting Website 09:10 Conclusion and Invitation for Consultation
Boost Your BFCM Sales: Last-Minute Black Friday & Cyber Monday Digital Advertising Strategies
Nov 17 2023
Boost Your BFCM Sales: Last-Minute Black Friday & Cyber Monday Digital Advertising Strategies
In this video, you will learn about two important last-minute strategies to aid businesses during the Black Friday and Cyber Monday sales rush. First, try using existing social media content and promoting them to Advantage Plus audiences, Meta's new AI innovation. This approach amplifies social proof, engagement, and possibly sales. Secondly, you can try creating a Google search campaign based on Black Friday deals in the industry sector. This will attract more traffic to websites and facilitate leads via email marketing.  If you want help with your advertising, get in touch for assistance or to book a strategy call at www.socialgeeks.com.au πŸš€πŸš€ $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS πŸš€πŸš€ https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/ πŸš€ Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au πŸ“š Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: βœ”οΈ No locked in contracts βœ”οΈ Full account βœ”οΈ Weekly reports βœ”οΈ Monthly strategy meetings βœ”οΈ $600 Google Ads credit 🎯 Socials  / https://www.instagram.com/socialgeeks.io      / https://www.facebook.com/socialgeeks.io   Episode Transcript: 00:00 Introduction and Holiday Greetings 00:10 Last Minute Strategies for Black Friday 00:36 Leveraging Meta Ads for Black Friday 01:12 The Power of Social Proofing 01:43 Strategy for Google Ads 02:08 Creating a Landing Page for Black Friday Deals 02:39 Conclusion and Contact Information
Hearing Gary Vee Talk In Brisbane: Key Takeaways
Aug 9 2023
Hearing Gary Vee Talk In Brisbane: Key Takeaways
Tune in as we dive deep into the game-changing wisdom shared by the legendary @garyvee during his electrifying talk in Brisbane! πŸ’₯ From business to health, Gary's perspective on success is refreshingly simple yet profoundly impactful. We unveil the parallels between getting fit and thriving in business, where the formula is crystal clear but the hustle is real. Discover the power of "eating better" in the business world – quality content and meaningful connections are the keys to building a thriving community. Embrace the hustle and hit the "gym" by consistently creating engaging content that resonates with your audience. But here's the moment that will blow your mind – Gary's secret sauce to skyrocket your business from 15,000 to a million customers! πŸš€ Brace yourself as he reveals the magic of posting on multiple platforms, including TikTok, Instagram, YouTube Shorts, LinkedIn, Twitter, and Meta! Get ready for some serious inspiration and actionable tips as we explore how organic content on social media can take your business to unprecedented heights. Join us for this epic podcast, where we share the fuel to ignite your entrepreneurial journey and conquer 2023 with unstoppable force! Don't miss this transformational episode – it's time to level up and make your mark in the business world with Gary Vee's invaluable insights. Hit that play button now and unleash the game-changer within you! 🎧πŸ’ͺ Learn more at www.socialgeeks.com.au/links #PodcastEpisodes #GaryVeeInBrisbane #BusinessWisdom #SocialMediaStrategy #EntrepreneurialJourney #GameChanger #InspirationHub #Conquer2023 #SocialGeeksDigitalAgency
How to Use AI in Your Business: Essential Tips from Kyle | BX Networking Buderim, Sunshine Coast
Jul 7 2023
How to Use AI in Your Business: Essential Tips from Kyle | BX Networking Buderim, Sunshine Coast
Join Kyle, an expert in the field of artificial intelligence (AI), at BX Networking in Buderim, Sunshine Coast, for an insightful presentation on how to leverage AI in your business. In this engaging talk, Kyle will share valuable AI tips and strategies that can revolutionize the way you operate and grow your business. Discover the potential of AI and its applications across various industries, from streamlining operations to enhancing customer experiences. Kyle will delve into practical examples and case studies, showcasing real-world success stories of businesses that have harnessed the power of AI to gain a competitive edge. Whether you're a small business owner or part of a larger organization, this presentation is designed to provide you with actionable insights on how to incorporate AI into your business strategy. You'll learn about cutting-edge AI tools and technologies that can automate tasks, analyze data, and drive data-informed decision-making. Don't miss this opportunity to stay ahead of the curve and unlock the full potential of AI for your business. Join us at BX Networking in Buderim, Sunshine Coast, and gain the knowledge and inspiration you need to embrace AI and propel your business towards success.  Subscribe to our YouTube channel for more informative content and stay updated with the latest trends and insights in the world of AI and business transformation. https://socialgeeks.com.au/ #AI #ArtificialIntelligence #BusinessTips #BXNetworking #Buderim #SunshineCoast
The Small Business Guide To Chat-GPT
Jun 26 2023
The Small Business Guide To Chat-GPT
Welcome to the latest episode of the Social Geeks Digital Podcast, where we bring you the most relevant and up-to-date digital strategies to empower your business. This episode is titled "The Small Business Guide To Chat-GPT." In this episode, our CEO and experienced digital strategist, Kyle Meloche, delves into the fascinating world of artificial intelligence, with a special focus on OpenAI's language model, ChatGPT. Kyle breaks down the complex concepts into understandable terms, making it easy for small business owners to grasp the potential of this powerful tool. Discover how ChatGPT can revolutionize the way your business communicates with customers, automating and personalizing interactions like never before. From customer service to content creation, Kyle explores the various applications of this AI technology that can help your business save time, increase efficiency, and enhance customer satisfaction. Whether you're an AI enthusiast or a small business owner looking to leverage the latest technology, this episode is a must-listen. Kyle also shares practical tips on how to integrate ChatGPT into your business operations, regardless of your technical knowledge or resources. Don't miss this exciting exploration into the future of business communication! Tune in to the Social Geeks Digital Podcast's "The Small Business Guide To Chat-GPT" now and take the first step towards transforming your business with AI! Learn More at https://socialgeeks.com.au/links
Top10 Digital Marketing Trends In 2023
May 23 2023
Top10 Digital Marketing Trends In 2023
Welcome to the Social Geeks Digital Podcast, where we explore the ever-evolving world of digital marketing and uncover the latest trends shaping the industry. In this exciting episode, we dive deep into the realm of 2023 and bring you the top 10 digital marketing trends that are revolutionizing the way businesses connect with their audiences. Join our expert host Kyle Meloche as he shares insightful strategies and expert opinions on the cutting-edge techniques driving digital marketing success in the current year. From innovative technologies to data-driven approaches, we explore the most impactful trends that are reshaping the marketing landscape. Discover how artificial intelligence and other trends are transforming the way marketers understand and engage with their customers. Learn about the rise of voice search and the importance of optimizing your content for voice-enabled devices. Explore the power of personalization and how brands are leveraging customer data to deliver tailored experiences that drive conversion and loyalty. We also delve into the world of influencer marketing and explore how brands are partnering with social media personalities to create authentic connections with their target audience. Uncover the secrets behind successful social media campaigns and understand the role of augmented reality in enhancing customer experiences. Tune in to the Social Geeks Digital Podcast as we unravel the top 10 digital marketing trends in 2023. Whether you're a seasoned marketer or a curious entrepreneur looking to stay ahead of the game, this episode is packed with valuable insights and practical tips to help you navigate the digital landscape and elevate your marketing efforts. Don't miss out on this opportunity to gain a competitive edge in the digital marketing world. Subscribe to the Social Geeks Digital Podcast today and join us on this exciting journey into the future of marketing.   Visit https://socialgeeks.com.au/links for more information.
What is Google Advertising? A Beginners Guide To Google Ads
May 18 2023
What is Google Advertising? A Beginners Guide To Google Ads
Welcome to a new episode of the Social Geeks podcast! In this episode, titled "A Beginner's Guide to Google Ads," we dive into the world of one of the most powerful online advertising platforms. Join us as we demystify Google Ads and provide a step-by-step guide for beginners. Hosted by digital strategist Kyle Meloche, this episode will equip you with the knowledge and tools you need to navigate the intricacies of Google Ads. From understanding the different campaign types to keyword research and ad creation, we cover it all. Whether you're a small business owner looking to expand your online presence or a marketing enthusiast eager to learn about Google's advertising ecosystem, this episode has something for you. We break down complex concepts into simple terms, providing practical tips and strategies to help you make the most out of your Google Ads campaigns. Don't miss out on this valuable opportunity to enhance your digital marketing skills. Tune in to the Social Geeks podcast and join us on this exciting journey through the fundamentals of Google Ads. Get ready to elevate your online advertising game and achieve your business objectives.   πŸš€ Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au   πŸ“š Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: βœ”οΈ No locked in contracts βœ”οΈ Full account βœ”οΈ Weekly reports βœ”οΈ Monthly strategy meetings βœ”οΈ $600 Google Ads credit   🎯 Socials https://youtube.com/@socialgeeks.io  https://facebook.com/socialgeeks.io https://instagram.com/socialgeeks.io https://linkedin.com/company/socialgeeksio
How to Market Your Business with Just $1,000 per Month
May 4 2023
How to Market Your Business with Just $1,000 per Month
Do you have limited budget to throw at your sales and marketing? Are you're trying to get the maximum ROI that you can for your business? β€ŠWell, You're in luck. This episode is all about how you can spend a thousand dollars or less a month on your marketing to get started out, to maximize your ROI. In this episode, Kyle provides tips for business owners and entrepreneurs who have a limited budget for sales and marketing. With a budget of $1000 or less a month, social media advertising, content strategy, and customer reviews and testimonials can help businesses maximize their ROI. Key Takeaways: Having a high performing website that converts is crucial for any digital marketing effort.Social media advertising is a good starting point for small businesses starting out.Crafting a content strategy based on target market, pain points, goals, and barriers is important.Customer reviews and testimonials can help build trust with potential customers.With social media, businesses can create different videos and images to advertise on Facebook and Instagram.Experimenting with different types of content on social media can help businesses understand what resonates with their target audience.It's important to track conversion events on a website, even if not currently advertising, to build data for future campaigns.Businesses should think about their unique selling proposition (USP) and how to communicate it effectively to potential customers.Email marketing can be a cost-effective way to reach and nurture leads.Collaboration with influencers or other businesses can help increase reach and build credibility.Remarketing campaigns can help businesses reach people who have already shown interest in their product or service.Businesses should track and analyze their marketing efforts to continuously improve their ROI. Overall, the video emphasizes the importance of strategic thinking and experimentation for small businesses with limited marketing budgets. By focusing on building a strong website, understanding their target market, and using cost-effective tactics like social media and email marketing, businesses can maximize their ROI and grow their customer base.
A Guide To Conversion Rate Optimisation CRO For Your Website
Apr 18 2023
A Guide To Conversion Rate Optimisation CRO For Your Website
In this podcast, Kyle from Social Geeks Digital Agency discusses conversion rate optimization (CRO) and the importance of improving your website's conversion rates. Kyle presents a case study in which a landing page was improved, resulting in a significant increase in sales. He provides tips for improving above the fold content, minimizing content on a page, social proofing, and creating strong calls to action. Kyle suggests checking Google analytics to identify the most popular pages on your website and performing regular reviews of your pages. He also advises using split testing to determine which pages are most effective. πŸš€ Looking for a digital strategist to help? Book in a Free Strategy Session:  https://socialgeeks.com.au πŸ“š Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: βœ”οΈ No locked in contracts βœ”οΈ Full account βœ”οΈ Weekly reports βœ”οΈ Monthly strategy meetings βœ”οΈ $600 Google Ads credit  πŸ› οΈ Find Our Social Geeks Podcast episodes here:   https://open.spotify.com/show/4n2hLIwFYoHpJpLjzs7toB https://podcasts.apple.com/us/podcast/the-social-geeks-podcast/id1645642716 🎯 Socials  https://facebook.com/socialgeeks.io https://instagram.com/socialgeeks.io https://linkedin.com/company/socialgeeksio 🎬 Videos  https://youtu.be/NeXZctwdpd4  https://youtu.be/PIP8qjvkt3g  https://youtu.be/1QualHdjVaQ https://youtu.be/gT4FXsuA3XM https://youtu.be/kh630fleL_k πŸ”Ž Disclaimer  No Legal, Financial & Taxation Advice The Listener acknowledges and agrees that: Any information provided by us is provided as general information and for general information purposes only. We have not taken the Listeners’ personal and financial circumstances into account when providing information. We must not and have not provided legal, financial or taxation advice to the Listener. The information provided must be verified by the Listener prior to the Listener acting or relying on the information by an independent professional advisor including a legal, financial, taxation advisor and the Listener’s accountant. The information may not be suitable or applicable to the Listener’s individual circumstances.  Conversion rate optimisation digital marketing landing page design web design website optimisation