In this podcast, Kyle from Social Geeks Digital Agency discusses conversion rate optimization (CRO) and the importance of improving your website's conversion rates. Kyle presents a case study in which a landing page was improved, resulting in a significant increase in sales. He provides tips for improving above the fold content, minimizing content on a page, social proofing, and creating strong calls to action. Kyle suggests checking Google analytics to identify the most popular pages on your website and performing regular reviews of your pages. He also advises using split testing to determine which pages are most effective.

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