Episode 35: Retirement Party For The Marketing Funnel and The 1 Marketing Tactic You Need To Launch Today!

In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

Apr 5 2022 • 36 mins

Pull out the party hats and bubbly for The Marketing Funnel’s retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre.

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To learn more about Lead Generation campaigns,visit this handy primer Facebook has created.

Need to take a step before that and learn more about your Meta Business Suite and Ad Manager? Visit this link.

Check out Zapier and get your automation groove on! Zapier.com.

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Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact.

Wednesday, April 13 - 7 pm ET

Friday, April 15 - 11 am ET

Tuesday, 19 - 3 pm ET

Register for free at: TheatreMarketingAcademy.com/lab

For our first masterclass in the Lab, I’m going to do something I’ve never done before:

Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth.  This topical comedy was a blast to market with timely themes about truth and media.

I’ll cover strategy! Creative! And this is going to be so helpful to you … we’ll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I’ll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron’s unwelcome visit).

This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you’re staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be!

You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab

Go to it! Sign up today. There are limited spots in each class.

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