In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

Julie Nemitz

Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends and interviews with some of the country's best creative theatre-makers. Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab where she guides regional and community theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out. To learn more visit julienemitz.com.

Episode 44: Season Planning: Reaching New Audiences With Your Programming
Jul 29 2022
Episode 44: Season Planning: Reaching New Audiences With Your Programming
The Theatre Marketing Lab All Access Pass is here!  Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly. Click here to learn more.  *** This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing.  The three cover a ton of ground including: Planning a season ... not just show by show. New titles revealed!  What's popular now inside the Broadway Licensing catalog.How Jennifer and Colleen consider themselves producing partners with all the theatres they work withWays to integrate into your communityFinding new audiences with the shows you program Why streaming is still a very popular option for theatres of all kindsFind out another reason why Julie loves playwright Lauren GundersonAnd more! To learn more about Broadway Licensing and their amazing catalog of classics AND new plays, visit their website BroadwayLicensing.com *** August's Masterclass is presented in partnership with AACT - Best Practices In Digital Marketing For Theatres. We're going to get you started on the digital marketing plan for your next production together -- in real time!  Learn more at AACT.org/virtual-masterclasses *** Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter One of Julie's favorite books referenced in the episode is Steal Like An Artist by Austin Kleon, available on Amazon. Click here. --- Send in a voice message:
Episode 43: Uproar Theatrics Kyle Holmes and Laura Hall
Jun 23 2022
Episode 43: Uproar Theatrics Kyle Holmes and Laura Hall
Host Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward.   This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura Hall. They talk with Julie about Uproar Theatrics -- an  innovative theatrical licensing company empowered by the digital era in which we live. They also discuss ways to think about producing lesser-known works. You'll also learn about some of the catalog's most compelling and timely works available to license today as well as one very exciting title coming in the fall of 2022! It's an episode that you'll want a pen and paper or your phone notes app handy to write down some of the fantastic knowledge bombs shared with you. You can learn more about Uproar Theatrics on their website uproartheatrics.com.  Additional references from the episode: Subscribe to our newsletter to ensure you are alerted when new podcasts drop and get early access to the Theatre Marketing lab's upcoming classes, workshops, and more! Click here to subscribe at julienemitz.com.  Let us know what you thought of this episode or make a suggestion for an upcoming episode. Click the Anchor link below and leave us a voice message today! ***** In The Greenroom: Theatre Marketing Podcast with Julie Nemitz Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers. Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab, where she educates regional and community theatres worldwide with classes, workshops, and more. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out. To learn more, visit julienemitz.com. --- Send in a voice message:
Episode 42: AACT's Quiana Clark-Roland and David VanCleave
Jun 9 2022
Episode 42: AACT's Quiana Clark-Roland and David VanCleave
Phone rings, door chimes, in comes company! This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to theatre-making and theatre marketing. They keep theatre moving forward. First up are two leaders in community theatre from the American Association of Community Theatre, Executive Director Quiana Clark-Roland and Education Coordinator David A. VanCleave. Julie and her guests talk about AACT's experiences overcoming the challenges that COVID-19 brought the organization and community theatres nationwide. They also discuss how AACT is evolving to meet the changing needs of theatre-makers in communities everywhere. Listeners will also get a sneak peek into upcoming AACT events in the near and not-too-distant future! It's a lively conversation you don't want to miss. (Plus, you'll find out what Quiana and David's favorite shows are!) You can learn more about the plethora of benefits and upcoming programming available as an AACT member by visiting AACT.org.   About In The Greenroom Theatre Marketing Podcast Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers. Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Academy, where she educates and advises thousands of community and regional theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out. To learn more, visit julienemitz.com or on Instagram @theatremarketinglab. For questions and press inquiries, please contact us via email at  hello@julienemitz.com. --- Send in a voice message:
Episode 40: Are you stressed? Here's how to deal...
May 19 2022
Episode 40: Are you stressed? Here's how to deal...
May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it! Johns Hopkins tells us An estimated 26% of Americans ages 18 and older -- about 1 in 4 adults -- suffer from a diagnosable mental disorder in a given year.  Working in theatre right now is stressful. And working in marketing right now is incredibly stressful. It is. Full stop. But in this week's episode, Julie reevaluates some causes and tackles some of the biggest marketing stressors head-on.  She'll also talk about ways to deal with those stressors including advice from the celebrated researcher, NY Times bestselling author, TedTalk rockstar, and all-around-wise owl, Brene Brown that Julie uses nearly every day.  Resources mentioned in the episode: Mental Health America Association  The Entertainment Community Fund (formerly The Actors Fund) offers licensed clinicians who can provide industry professionals and their families support for issues related to personal stress, anxiety, depression and life transitions. Financial assistance is available.  Website and SEO Resources - Neil Patel The HubSpot Website Grader BreneBrown.com Episode 38: Dive on Next Generation Google Analytics Episode 39: Dive on Goal Setting and Measuring Them To learn about what classes, workshops and webinars are coming up inside The Theatre Marketing Lab, join our mailing list.   --- Send in a voice message:
Episode 38: A Casserole Episode: Seth Godin + Next Gen Google Analytics + Asking For Audience Feedback
Apr 28 2022
Episode 38: A Casserole Episode: Seth Godin + Next Gen Google Analytics + Asking For Audience Feedback
It's a casserole episode! Do you know how a casserole is created with disparate ingredients but when put together, they make an enjoyable dish?  Well, that's today's episode to a "T".  Julie shares questions from members of Theatre Marketing Academy and lends her perspective and guidance on the future of Universal Google Analytics (it's a GA4 world we'll live in) and how to grow audience ratings and reviews.   Julie also shares two recent Seth Godin gems that we hope inspire you to pause and think about the future of marketing,  learning, and rethinking the categories of media.  We hope they inspire you as much as they inspired us! ******* Joining Theatre Marketing Academy is free!  Visit theatremarketingacademy.com and you'll be in the loop on upcoming masterclasses, workshops, and virtual events.  You'll be automatically registered for our weekly newsletter "Marketing Mayhem Made Less Mayhemmy". Also, if you haven't done so already, follow this podcast. Julie adds bonus episodes and if you're not following, there's a chance you'll miss out.  To learn more about Seth Godin and read his inspiring work, visit his website at sethgodin.com.  Look down! You can click on the Anchor link and send me a voice message.  I love hearing from listeners and readers.  Ask me a question or share some feedback on what topics you'd like Julie to cover or guests you'd love to have her interview.   --- Send in a voice message:
Episode 35: Retirement Party For The Marketing Funnel and The 1 Marketing Tactic You Need To Launch Today!
Apr 5 2022
Episode 35: Retirement Party For The Marketing Funnel and The 1 Marketing Tactic You Need To Launch Today!
Pull out the party hats and bubbly for The Marketing Funnel’s retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre.  **** To learn more about Lead Generation campaigns, visit this handy primer Facebook has created.  Need to take a step before that and learn more about your Meta Business Suite and Ad Manager?  Visit this link.  Check out Zapier and get your automation groove on! Zapier.com. **** Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact.  Wednesday, April 13 - 7 pm ET Friday, April 15 - 11 am ET Tuesday, 19 - 3 pm ET Register for free at: TheatreMarketingAcademy.com/lab For our first masterclass in the Lab, I’m going to do something I’ve never done before: Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth.  This topical comedy was a blast to market with timely themes about truth and media. I’ll cover strategy! Creative! And this is going to be so helpful to you … we’ll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I’ll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron’s unwelcome visit). This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you’re staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be! You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab Go to it! Sign up today. There are limited spots in each class. --- Send in a voice message: