3 ways to differentiate yourself in a competitive landscape, Karen Kelly

K2 Sales Podcast

Feb 13 2024 • 16 mins

For most sales professionals, we are a commodity. But the experience we provide doesn’t have to be.

How can we differentiate ourselves in the competitive environment to become a strategic partner.


1) Sell Business problem


2) Understand personal motivations of decision makers


3) How can we leverage video to further differentiate ourselves

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