K2 Sales Podcast

In this episode, Karen Kelly welcomes Founder of Factor 8 and #GirlsClub Lauren Bailey (LB) to discuss cutting-edge strategies for sales prospecting as we head into 2025. They delve into the pitfalls of AI-generated communications, emphasizing the importance of authenticity and human connection in sales emails, LinkedIn interactions, and video messages. Lauren highlights the negative impact of desperation in sales tactics, commonly referred to as 'quota breath,' and stresses the need for engaging prospects before pitching. The discussion also touches on the changing landscape of sales qualifications, the significance of celebrating small wins, and the essential support systems needed for women aspiring to sales leadership roles. Lauren introduces her initiative, 'Girls Club,' aimed at preparing and promoting women in sales leadership. Tune in for actionable insights and real-world tactics to enhance your prospecting efforts.00:00 Welcome and Introduction00:44 The Desperation of Early-Year Prospecting02:27 Crafting Effective Prospecting Emails05:05 The Role of Sales in the Modern Market07:20 The Importance of Sales Training09:37 Adapting to Changes in Sales Fundamentals12:20 Embracing Authenticity in Sales17:12 Building Authentic Rapport18:33 The Importance of Being Relatable in Sales19:06 Embracing Vulnerability and Imperfections19:53 The Reality of Sales FailuresConnect with Lauren:LinkedIn: https://www.linkedin.com/in/insidesalesadvisor/Factor 8: https://factor8.com/#GirlsClub:https://wearegirlsclub.com/For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

In this podcast episode, Karen welcomes mindset expert Jamie Crosby to discuss the challenges corporate workers face towards the end of the year, especially around achieving quotas and setting new goals for the upcoming quarter. Jamie shares insights on overcoming self-doubt, the importance of understanding our 'why,' and the significance of having clear goals. The conversation also covers the power of starting the day with intentional routines, handling limiting beliefs, and the transformative impact of failure on personal and professional growth. The episode concludes with actionable advice for fostering a positive mindset and kicking off the new year strong.00:00 Introduction and Welcoming Jamie Crosby00:11 Understanding the Year-End Mindset01:54 The Importance of Knowing Your 'Why'06:52 Operationalizing Purpose in Leadership09:47 Finding Your Keystone Habit11:50 Mindset Shifts and Overcoming Imposter Syndrome13:26 Embracing Uncertainty and Growth14:22 Taking the First Step to Stop Playing Small29:13 The Power of Language and Reframing35:46 Reflection and Self-Awareness39:35 Final Thoughts and Conclusionhttps://www.linkedin.com/in/jamiecrosbie/https://www.jamiecrosbie.com/https://www.instagram.com/jmcrosbie/Author of Power of 2, Exponential Sales Leadership,” "How to Source, Qualify and Hire Elite Sales Talent," and "Journey To The Top: How to Reach Your Peak Performance Life." For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

How many of us are using price anchors in our solution offering?Providing agency to empower our prospects to make a choice.When we offer one price, they have to answer the question whether or not they want to work with us.When they have options, the questions becomes, how do I want to work with company X?You can see your options open up.Tune in to my conversation with Mark Peacock, founder of Pricemaker and pricing expert where he shares insights on price anchors, how  behavioural economics plays a role in our buying decisions. As well as  how we can use the loss aversion theory to influence our audience with our pricing.You will think differently about your pricing strategy after listening to this episode.For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

In this episode of the K2 Sales Podcast, host Karen Kelly discusses the importance of mental health, emphasizing the impact it has both in life and in sales. Karen shares personal experiences and insights on 'holding space' for others, encouraging genuine check-ins with team members, friends, and loved ones. She emphasizes the importance of creating a safe environment where individuals feel comfortable sharing their feelings. Additionally, Karen offers practical tips on practicing gratitude and grounding oneself in nature. This episode aims to create awareness and promote open conversations around mental health, particularly in breaking the stigma associated with male mental health.00:00 Introduction and Welcome00:16 The Importance of Mental Health02:39 Holding Space for Others03:22 Personal Story: The Power of Holding Space08:23 Practical Tips for Mental Well-being12:01 Conclusion and Final ThoughtsFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

In this engaging podcast episode, host Karen welcomes Colleen Stanley to discuss the crucial role of emotional intelligence (EI) amidst the rise of artificial intelligence (AI) in the sales industry. Colleen shares insights from her books, emphasizing the importance of empathy, self-awareness, and other soft skills for sales professionals and leaders. They explore practical strategies for integrating EI into everyday sales practices, overcoming the 'knowing and doing' gap, and fostering a balanced, human-centric approach in a technologically advanced world.00:00 Introduction and Personal Anecdote00:42 The Importance of Emotional Intelligence in Sales02:10 Understanding Emotional Triggers and Execution04:40 Empathy and Self-Awareness in Sales07:10 The Role of Reflection and Self-Improvement09:16 Accountability and Ownership in Sales14:27 Balancing Technology and Human Impact17:15 Leadership and Delegation Skills25:34 Defining Honesty in Leadership25:46 Living Your Values26:08 Creating a Culture of Candor28:06 Onboarding and Emotional Intelligence29:48 Teaching Empathy in Sales31:45 The Myth of Multitasking33:24 Self-Awareness and Empathy34:27 Slowing Down to Speed Up38:03 Morning Rituals for Success43:54 Aligning Actions with Purpose45:48 Balancing AI and EI in Sales48:11 Final Thoughts and ResourcesFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

In this  this solo episode, originally aired in April 2024, Karen shares the Importance of Slowing down to Speed up.This  truly can be applied anywhere in life and have benefits, however she focuses on our Mindset, Strategic Account mapping and preparing for  discovery in the sales environment. Starting with us first, look inward, take control of how we show up. Check-in  with ourselves first. What do we need? How can we avoid being re-active?How can we take a non traditional approach to assessing our accounts? Looking beyond the title and zooming out. Thinking  creatively, considering the person,  what would motivate them to be part of your initiative? How are they measured? Finally discovery is strategic. What outcome am I looking for? What information do I require, what questions do I need to ask?When we slow down, we see gaps that perhaps weren’t there. Gaps that bleed in to other areas/ departments. We move from  finding an isolated issue  into solving business challenges, elevating our position from vendor to partner. This does not come to those who do to slow down to assess prior to acting. Checking in with Ourselves (00:01:12)Importance of self-awareness and purpose in sales, with tips for showing up authentically.Strategic Account Planning (00:02:08)Encouragement to think outside the box, expand the traditional approach, and be intentional in account mapping.Conducting Discovery Conversations (00:09:23)Emphasis on slowing down, asking meaningful questions, and building trust to uncover challenges and motivations effectively.Slowing Down for Better Results (00:18:11)Karen discusses the benefits of slowing down, connecting emotionally, and driving results through people rather than relying solely on scorecards.Importance of Self-Check (00:18:11)Karen emphasizes the need to look inward and consider what can be done to slow down in order to speed up for better sales resultsFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

Courageous Leadership and Creative Self-Disruption in SalesJoin host Karen Kelly in this enlightening episode of the K2 sales podcast as she converses with Bernadette McClelland on navigating 2024's economic landscape with courage and self-disruption. Bernadette introduces her three-step 'deliberate disruption model' - identity, intention, and iteration - urging sales leaders to inspire their teams by embracing discomfort and an anti-fragile mindset. They emphasize the importance of aligning one's head, heart, and gut to thrive in today's brittle, anxious, non-linear, and incomprehensible world. Listen as they discuss practical strategies for living in the present, enhancing creativity, and maintaining mental well-being, while also balancing professional roles with personal identities. Discover how even significant setbacks can act as catalysts for growth and transformation, all through the power of perspective and intentional leadership.00:00 Introduction and Overview03:28 Guest Introduction: Bernadette McClelland04:24 The Essence of Disruption05:37 Navigating the VUCA and BANI Economies10:50 The Deliberate Disruption Model15:53 Reframing Problems as Situations23:10 Aligning Head, Heart, and Gut25:03 Techniques for Type A Leaders to Trust Themselves26:19 Understanding the Brain's Need for Downtime27:18 The Importance of Creativity in Leadership27:54 Balancing Empathy and Technology in Sales28:24 Inspiration and Ideation Mapping28:48 Accessing Creativity Through Downtime29:30 The Role of Leaders in Encouraging Downtime29:43 The Fallacy of the Grind Mentality31:11 Combining Impact and Risk in Leadership34:02 Trusting Your Gut in Sales36:52 Developing Leadership Identity38:23 The Importance of Significance and Fulfillment40:28 Balancing Different Parts of Your Identity43:00 Final Thoughts on Disruptive LeadershipFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

In this enlightening episode, author Jamie Diglio, known for 'Moneyball Leadership', joins the discussion to delve into the intricacies of effective leadership. Jamie sheds light on transitioning from stress-induced 'war rooms' to goal-oriented 'win rooms', personalizing leadership, and valuing self-awareness and authenticity. Key highlights include understanding individual communication needs through the Platinum Rule, the new ROI (return on interactions), and embracing vulnerability and self-compassion for personal growth. Practical tips on effective team interactions, breathing techniques to manage stress, and transforming self-doubt into success are shared, ensuring leaders can truly connect, inspire, and lead their teams to optimal performance.00:00 Introduction and Guest Welcome00:30 The Journey to Writing a Book00:56 TEDx Talk and the Concept of War Room vs. Win Room01:57 Understanding Leadership and Personal Growth05:33 The Importance of Authenticity in Leadership06:44 Measuring What Matters: The New ROI12:14 Discovering Hidden Value and Strengths17:03 The Platinum Rule and Effective Communication23:59 The Impact of Authentic Leadership on Teams28:26 Understanding Leadership Faults28:49 The Importance of Awareness28:59 Ego vs. Mission-Driven Leadership29:52 The Cost of Being Right30:29 Shifting from War Room to Win Room31:06 Breaking Negative Thought Patterns31:52 Coaching for Success32:57 Defining Success and Gathering Feedback33:54 The Power of Breath Work and Data35:24 Aligning Values with Actions37:00 The Role of Compassion and Grace37:23 The Practice of Shifting Mindsets37:50 Focusing on Desired Outcomes38:52 The Importance of Clarity and Familiarity39:33 Taking the First Step Towards Change42:03 The Impact of Internal Alignment42:56 The Journey of Self-Discovery45:29 Learning from Inspirational Leaders45:49 The Power of Authentic Leadership49:22 Creating Winning Conversations50:24 The Value of Consultative Leadership51:37 Connecting with Jamie52:24 Final Thoughts and FarewellConnect with Jaime:https://www.linkedin.com/in/jaimediglio/https://www.infirstconsulting.com/https://www.youtube.com/watch?v=viXdeKVLwXohttps://www.instagram.com/winroomcoach/For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

In this episode of the K2 Sales Podcast, host Karen Kelley discusses the crucial aspects of crafting impactful email messages essential for successful sales strategies. Focusing on effective messaging during 'Women in Sales Month,' Karen emphasizes the need for a multi-channel approach to outbound sales, which should consider various communication methods beyond just cold calling or emailing. She highlights three key areas for improving sales emails: defining the goal, establishing a structured framework, and executing thoughtful follow-ups. With practical advice on creating relevant and engaging content, Karen stresses the importance of personalization, understanding the prospect's role, and the impact of meaningful messaging that resonates. She advises sales leaders and reps to focus on quality over quantity, utilizing sales coaching, and live email teardowns to enhance skills. The episode is a call to action for refining email tactics to rise above the noise and achieve better response rates in an ever-evolving sales landscape.00:00 Introduction to the K2 Sales Podcast00:47 Women in Sales Month00:59 The Importance of Effective Messaging02:11 Multi-Channel Approach in Outbound Prospecting03:07 Understanding the Goal of Your Email09:37 Crafting a Strong Email Framework19:26 Effective Follow-Up Strategies22:47 Summary and Final ThoughtsFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

Watch this episode on YouTube Have you heard speakers say they are in “flow" and wonder, what does that mean?When time stands still, we  are in your zone of genius and the words  flow out of us effortlessly.Sounds great, doesn’t it?But how do we get there?Tune in to the K2 Sales Podcast where I speak with @LindaUgelow confidence coach and author of Delight in the Limelight. She shares her story of how she overcame her public speaking fear and now how she helps others transform their speaking experience from dread to delight with her 3 step framework.Much of what is holding us back are self judgement,  triggers and beliefs from our past that prevent us for being free and present. When we can work through these, we take the focus of ourselves and are in service of others. We let go of the fear of failure and comparing ourselves to others.In this space, we become present and our nerves disappear. This  allows our authenticity to be felt - it not only puts us at ease it extends to our audience.In this episode of the K2 Sales Podcast, host Karen Kelley welcomes speaking confidence coach and author Linda Ugelow to discuss strategies for overcoming the fear of public speaking, known as glossophobia. Linda shares her personal journey from experiencing intense fear to becoming a confident speaker. She introduces her three-part framework: Reveal and Heal, Restoring Safety, and Repattern Your Habits, which helps individuals uncover and address the root causes of their speaking anxiety. The discussion also includes practical tips for engaging presentations, the importance of vocal preparation, and the positive effects of humor and authenticity in connecting with an audience. Listeners are encouraged to embrace their true selves, find their unique voice, and transform their speaking experiences.00:00 Introduction to the K2 Sales Podcast00:54 Overcoming Presentation Anxiety with Linda Ugelow04:29 Linda's Journey: From Fear to Confidence10:08 The Inner Freedom Framework17:07 Practical Tips for Public Speaking27:18 Acknowledging Others Without Self-Deprecation27:44 The Power of Voice and Presence29:22 Repatterning Habits for Effective Communication32:27 Eliciting Emotions in Your Audience38:04 Practical Tips for Presentations43:53 Embracing Authenticity and Freedom49:00 The Role of Humor in Presentations50:43 Conclusion and ResourcesConnect with Linda Websitehttps://www.lindaugelow.com/Social linkshttps://www.facebook.com/linda.ugelow/https://www.instagram.com/lindaugelow/https://www.youtube.com/user/lindaugelowhttps://www.linkedin.com/in/lindaugelow/https://www.tiktok.com/@lindaugelowFree gift: Speaking preparation checklisthttps://www.lindaugelow.com/rituals/For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

How many of us are told to "just do it”,” lean it to our confidence", "find our voice".But nobody tells us how.If we are new to sales, transitioning to sales leadership or simply trying something new, we may not have the confidence required to take us to the next level.Tune in to my solo podcast where I share 3 ways to increase our confidence that will help us become the our best version of you.1) Mindset, what is our belief system2) Knowing doing gap- We need to take action3) Track and Stack- Track our progress, stack our wins#b2bsales #confidence #salesperformanceFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

How many of us are operating solely from our head?Crossing off our to do list with ourselves, our team and our clients. Going thought the motions, living in our subconscious?We celebrate crossing off items from our list, however what type of experience did we create for our audience? Would we be described as robotic, automated, cold or authentic, genuinely interested, compassionate?Tune in to my solo podcast where I share 3 ways we can move from head to heart-  create an authentic, intentional experience for our clients.Move them, activate their emotions and stand out from the rest who are  desperate trying to pull everyone & everything across the year end line.It all starts from the inside out.For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

How many of us show up to meetings with an awareness of our prospect's role, potential challenge, incumbent provider etc. These are bare minimum in sales today, the layer beneath them is the awareness of ourself.How are we feeling? Did we check in with ourself today? Examine the quality of our energy? where are we holding tension, do we feel blocked or energized?Which part of you us do we need to access for our meeting? Confidence? Empathy? Curiosity? Are we acting as a coach, friend, parent?All these check-in points allow us to align our best self to the situation and increase the likelihood of getting the outcome we are looking for.Yet, how many of us take the time to do this?Slow down, connect with ourselves, what are we feeling? Who are we? We get to our create identify.Tune in to The K2 Sales Podcast  where my guest, David C. Olcott CEO of Samurai Success, author of Swords of Illumination, with over 35+ years of professional coaching experience, master certified in NLP, worked as #1national trainer for Tony Robbins as well as  the business manager to the #1 selling real estate agent in the world shares his valuable insights.He shares how we create our own identity and choose how we want to show up with intention.This connects us to our audience and allows us to find our authentic voice and let our inner light shine.We are the differentiator, but many of us are dimming our light to AI.Choose how you want to show up, in purpose and in service and watch the difference you create for both you and your prospect. It is game changing.Connect with David Samurai Success Inc. www.samuraisuccess.comhttps://www.linkedin.com/in/david-c-olcott-1107bb1/https://www.instagram.com/samurai_success/For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

In honour of the release of Kristie’s new book, Selling your way In, I am happy to share a previously recorded conversation with Kristie Jones What does it take to break in to sales?What are interviewers looking for?How do I prepare?Sales is a tough but rewarding career.Many are on the outside wondering it it’s for me, others are tirelessly knocking on doors trying to get in.Kristie Jones Founder of Sales Acceleration Group, Speaker and author joins me.She provides answers to  the above, shares insights from her own sales journey and so many more nuggets for anyone looking to get in to sales.Get your note pads out, this is a good one.Kristie has provided Behavioural interview questions for hunters as well as interview questions sales candidates should be asking.Download hereFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

Discover how marketing and sales can work better together in a conversation with Kevin Palmer, the CEO and Founder of Palmer Creative Group. He explains how understanding the customer's perspective can help align what your business offers with what the customer sees as valuable, while also promoting honesty and responsibility. Drawing from his background in the mining industry, Kevin shares practical strategies that can be used in any field to turn insights into opportunities and boost sales.Kevin also warns against relying on just one contact in a client company, as it can hurt your sales efforts. Instead, he highlights the importance of connecting with multiple decision-makers, using real examples where this approach led to success. He offers tips on creating strong relationships with different stakeholders, gathering testimonials, and building a list of key benefits, features, and functions that are essential for closing complex deals.Kevin also shares creative ways to gather customer insights without using third-party services, including how to make engaging visual content and build focused LinkedIn groups. Plus, we discuss a case study of a geophysics company that improved customer service by relocating technicians to regional hubs, leading to faster service and lower costs. You can learn more about Kevin's innovative work by visiting PalmerCreativeGroup.com.https://www.linkedin.com/in/jkpalmer/?locale=fr_FRWebsite: https://www.palmercreativegroup.comFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

📺 Watch this episode on YouTube Most companies these days are relying on Chat GPT to conduct  research for their outbound prospecting motions.While it is great for filtering, sorting and comparing large amounts of data, we need to ensure it is personalized, relevant and timely- especially if we are targeting “whale” accounts.Tune in to my conversation with @Barbaraweaversmith two time author and most recent founder of The Whale Hunters Institute as well as Barbara AI, an AI clone of her.Barbara shares what it takes for small to medium companies to land a “whale” by definition an account 20x their average deal size. For most companies this would not only change their business, but their lives.She shares the risks from both sides and the level of detail required when it comes to research.Sales people represent the intuits who hunted whales many years ago, it took a village. We are no different, they expect resources both pre-sales and post sales including professional services, and an implementation team. Many small companies shy away from this.It is not impossible to do, we need to create standard processes, align specific resources and have a clear onboarding plan.Tune it to learn the steps to take to move your fish accounts to whale accounts.0:01:53 - Hunting Whales 0:07:04 - Strategic Approaches to Reaching Clients0:12:29 - Effective Email Outreach Strategies 0:21:46 - Amplifying Sales Coaching Through Technology0:28:07 - Leveraging AI for Efficient Data Processing 0:35:21 - Overcoming Corporate Buying Team Fears 0:50:57 - Utilizing Network for Referrals and Introductions Connect with Barbara:barbara@thewhalehunters.comLinkedIn:https://www.linkedin.com/in/barbaraweaversmith/#b2bales. #sales  #prospectingFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

Enjoy this weeks episode where Karen Kelly is a guest on the Scale Your Sales podcast with Janice B Gordon. Here is what Janice had to say - In this week’s Scale Your Sales Podcast episode, my guest is Karen Kelly, the Host of K2 Sales Podcast. Karen is a seasoned sales expert with a passion for empowering sales professionals to achieve sales excellence. With over 20 years of experience in the healthcare industry, she brings a unique blend of expertise, energy, and practicality to her clients. She unlocks the grip our mindset, beliefs, and behaviours can have on us. Separating what serves us or sabotages us starting with our self-awareness. Replacing these patterns with purposeful values, confidence and action producing tangible results. Beyond her training work, Karen is a sought-after speaker at industry conferences and events. As the host of K2 Sales Podcast, she offers valuable guidance and strategies that can elevate your business to new heights, all while ensuring that you feel content and fulfilled.In this episode, Karen shares her experiences of being the sole woman in a male-dominated industry and how she leverages these experiences to empower other women in similar environments. We delve into the crucial aspects of self-belief, confidence, and understanding one's worth, especially in the context of women in sales. Our conversation also explores the value of curiosity for sales leaders in today's landscape, as well as for salespeople when engaging with customers. Furthermore, Karen emphasizes the significance of fostering curiosity, embracing diversity, and shifting the sales mindset towards genuine customer centricity.Welcome to Scale Your Sales Podcast, Karen Kelly.Timestamps:00:00 – Breaking Barriers in a Male-Dominated Environment04:38 – Finding strength in adversity.07:36 – Women must seek environments that appreciate diversity and know when to leave negative situations.11:33 – Society limits women’s potential, they need to back themselves.13:36 – Embracing diverse thoughts and fostering leadership skills.16:03 – Embrace curiosity, transparency, and team empowerment.19:40 – Consider others' perspective, ask questions, understand impact.22:44 – Intentional communication, active listening, and creating space for others.  / karen-kelly-sales-trainer-  Janice B Gordon is the award-winning Customer Growth Expert and Scale YFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

📺 Watch this Episode on YouTubeHow many of us get in our own way of achieving sales success? Imposter syndrome Fixed mindset Lack of required skills Comparing to othersWinning new customers is the number one challenge 80 percent of entrepreneurs face - and a big reason half of small businesses fail within five years.Tune in tomorrow where @Carolemahoney, author of Buyer First,  Founder of Unbound Growth, member @womensalespros, Speaker and much more shares her experience of overcoming her sales struggles. Struggling to initially pay her bills to becoming a sought after speaker, sales coach for Harvard Entrepreneurial MBA program, influencer etc. She breaks down the importance of "Selling with our customers vs selling to or at them". Everybody wants to buy, nobody wants to be sold to.The balance of emotional storytelling backed with data and actionable worksheets will undoubtedly leave you empowered and equipped to make the required changes. I loved the book and as an entrepreneur related to many of her stories. Thank you for sharing your journey Carole, it is an extremely valuable and well written book!order her book today   https://carolemahoney.com/books/buyerfirstbook/Tune in and get your note pad ready this one is a #gamechanger.#buyerfirst #b2bsales #mindsetFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

📺 Watch on YouTubeHow many of us overcomplicate sales?Adding too many steps, not getting to the root cause of what support our prospects  need and using seller language are just a few ways. These result in a journey along a path they do not want to travel. We create a lengthy, clunky and uninviting experience leaving them dizzy and desperately looking to get out.Tune in to my conversation with @willbarron host of The salesman.com podcast and salesman.com Academy where he teaches simplicity and frameworks to find and close more sales.Will shares the importance of starting our engagement with a bold hypothesis. Our detailed point of view, of what could be taking place in your prospects business. This is the critical starting point that is often missed.Tune in to learn step by step what we should be doing to engage as well as some of the sought after traits of sales professionals. Do you possess any of them?Connect with Will:https://www.youtube.com/watch?v=iTzSDOhPEfIhttps://www.linkedin.com/in/willbarron/ https://Salesman.comSalesman.com PodcastFree Access to Will’s books:Selling Made Simple (frameworks to find and close more sales) - https://app.salesman.com/wp-content/uploads/2024/05/Selling-Made-Simple-V2.3.pdf SalesCode (becoming the person capable of implementing the sales process) - https://app.salesman.com/wp-content/uploads/2023/05/SALESCODE-V0.6-PRINT.pdf For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

“Failure is part of the journey and to have that resiliency and along the way, like the growth and the revenue that I made up has tripled the initial loss.”- Karen KellyKaren Kelly shares her journey from wanting to be a doctor to becoming a successful sales professional. She emphasizes the importance of having a strong foundation, whether it’s through education or working in corporate America, to develop the skills needed for sales. Karen also highlights the significance of understanding the customer’s language and needs, building relationships, and providing after-sales support. She discusses the collaboration between sales and marketing departments and the need for a unified strategy. Karen encourages embracing failure as a learning opportunity and not being afraid to take risks.TakeawaysA strong foundation, whether through education or working in corporate America, is crucial for developing the skills needed for sales.Understanding the customer’s language and needs, building relationships, and providing after-sales support are key to success in sales.Collaboration between sales and marketing departments is essential for aligning strategies and meeting customer needs.Embracing failure as a learning opportunity and taking calculated risks can lead to personal and professional growth.Don’t play small in sales, leadership, or entrepreneurship. Take bold actions to achieve big results.Chapters00:00- Introduction and Karen Kelly’s Career Journey08:31- The Importance of a Strong Foundation in Sales13:10- Embracing Failure and Taking Calculated Risks25:43- Collaboration between Sales and Marketing31:00- Don’t Play Small: Bold Actions for Big Results in SalesFollow the Transformed Sales Podcast here For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy