In this special episode 🌟, we are proud to introduce our very first video guest 🎥; Anthon Fynn-Williams — Game Analytics Entrepreneur! 🎮💼 Join us as we dive into what game analytics are 📊, how they compare to player testing and Q&A 🕹️🔍, how to set it up 🛠️, how to leverage it to your advantage 🚀, and what the ethical implications are 🧐.

Your Hosts and Guest, and Their Games

• https://us06web.zoom.us/webinar/register/WN_0sBkbv_nSd-31I22_Gxm_w - Listen to Anthon's upcoming webinar on Jan 16, 2024.
• https://www.linkedin.com/in/anthon-fynn-williams-42647842 — Connect with Anthon Fynn-Williams on LinkedIn!
• https://www.linkedin.com/company/swayvendigital/ — Follow Swayven Digital on LinkedIn!
• https://swayvendigital.com/ — Visit the Swayven Digital homepage!
• https://store.steampowered.com/app/2436180/Sunset_Moon/ — Wishlist Sunset Moon on Steam!
• https://www.play-asia.com/red-colony-trilogy/13/70fmjh — Buy the Red Colony trilogy on Switch!
• https://store.steampowered.com/bundle/24596/Red_Colony_Uncensored_Threesome_Bundle/ — Buy the Red Colony trilogy on Steam!
• https://www.nintendo.com/store/products/knifeboy-rebooted-switch/ — Buy KnifeBoy on Switch!
• https://store.steampowered.com/app/889130/KnifeBoy_Rebooted/ — Buy KnifeBoy on Steam!
• https://ottowretling.medium.com/list/game-development-427e99aefd01 — Read Otto’s blog about game development!
• https://discord.gg/mYM72SQ9CP — The discord server for Game Hub Umeå.

Chapters

00:00 Episode Intro
01:09 Anthon Fynn-Williams Self Introduction
03:17 Analytics 101
09:40 What Are the Right Questions To Ask?
13:39 Setting Up Analytics Tools in Your Project
15:52 The Ethics and Implications of Data Collection
26:46 Analytics, Game Genres, and Categories
31:04 The Nitty-Gritty of Analytics
46:38 Leveraging Analytics To Pitch Your Game
50:23 Looking Towards the Future and Looking Back
56:08 What Does Anthon Like To Play?
01:00:13 Episode Outro and Where To Find Anthon

Get all the links and the transcript for this episode right here: https://medium.com/@ottowretling/house-of-games-53-the-power-of-game-analytics-foundations-and-essentials-040681983e10

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