Our hero today is Richard Hadden, author of "Contented Cows Give Better Milk" -- a book about how to get better work out of your employees by treating them right. Employee retention is important, especially in fitness, and replacing employees is very expensive.

Today, Richard tells us how to create a great employer brand. Why it's important, how to build it, and how it can help you both find the right people and keep them.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to find Richard...

Website: https://contentedcows.com/

LinkedIn: https://www.linkedin.com/in/richardhadden/