Our hero today is Nikki Rausch, CEO and founder of Sales Maven, an organization dedicated to helping individuals improve their sales processes and results. With over 25 years of sales experience and a deep understanding of neurolinguistic programming (NLP), Nikki specializes in teaching others how to engage in sales conversations that are both effective and comfortable. In this episode, Nikki shares valuable insights on 'top-down selling,' where she explains why presenting the highest offer first significantly impacts a client's decision-making process. Nikki also details her unique 'selling staircase' consisting of five steps - introduction, creating curiosity, discovery, proposal, and close.---05:40 Signature selling staircase framework for effective sales.08:05 Discovery, smart questions, tailored to individual, proposal.10:42 Answer with curiosity to engage audience effectively.15:50 Maximize customer value with elite membership options.18:56 Enhancing website layout to improve user experience.22:04 Initiating conversations based on customer needs and interests.24:42 Invite, empower, include, don't fear rejection.27:55 Informative, easy-to-read book on NLP recommended.---Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.Where to Find Nikki...Website: https://yoursalesmaven.com/LinkedIn: https://www.linkedin.com/in/nicolerausch/