This week on Trust Relations: The Podcast, April and Hamish share advice on how to strengthen your PR and marketing efforts with updated tactics for 2023. They’re covering how to leverage your media hits to strengthen any marketing campaign with the added credibility of earned media. They also share hot takes on Tropicana’s recent toothpaste campaign, which aimed to solve the problem of how a fresh glass of orange juice can taste bitter after consumer’s have brushed their teeth.

CAMPAIGN ESSENTIALS:

Here’s how to use your PR media hits to strengthen any marketing campaign.

CAMPAIGN ANALYSIS:

Tropicana Toothpaste Campaign: https://www.foodbeast.com/news/tropicanas-new-mimosa-maker-adds-spritz-to-your-brunch/

OFFER CODE: https://trustrelations.agency/landing-page-brand-workshop/

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Sound effects obtained from https://www.zapsplat.com.