Today, April is joined by special guest host Austin Sandmeyer! Austin is the Customer Lifecycle Marketing Manager at Sendoso, the leading sending platform that helps companies stand out with new ways to engage customers. His expertise is in the tech startup space, and he is also a current friend and former colleague of the Trust Relations team. He’s here to discuss how marketers can adapt to today's shifting economic landscape, with customer-focused strategies to boost your brand’s outreach strategy. In the Campaign Essentials segment, Austin and April chat through some recent brand collaborations and offer insights about what makes or breaks a successful brand partnership. Follow Austin’s work here: https://www.linkedin.com/in/austinsandmeyer/  NEWS: Read about brand collaborations in Marketing Brew, here: https://bit.ly/3n8CQfw   CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

Today, April is joined by special guest host, Renée T. Walker! Renée is the president of RENEE WALKER & ASSOCIATES, a strategy, brand and marketing communications agency. She’s here to share her top five questions to help business leaders reframe their understanding of brand identity and optimize their marketing efforts. April and Renée also discuss tips to help brands overcome budget challenges without sacrificing vital marketing and PR functionalities. In the PR news segment, they cover a series of recent examples of AI errors in editorial reporting, including a potential defamation lawsuit to be levied against OpenAI in Australia. Tune in as they cover the implications of AI writing for news and communications industries. Follow Renée’s work here: https://reneewalkerandassociates.com/  NEWS: Read about the defamation accusations against ChatGPT here:  https://www.morningbrew.com/daily/stories/2023/04/07/can-ai-defame-you  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

On the show today, April and Hamish dissect the reported increase in false advertising lawsuits, with a look at high-profile examples including allegations against Olaplex, Anheuser-Busch, Sazerac Company, and Barilla. Together, they share advice for brands to avoid misrepresenting their products and initiatives online and in the press. Today’s campaign analysis features a deep dive into Nike’s collaboration with Tiffany & Co. earlier this year, with an assessment of the campaign's successes and missed opportunities. CAMPAIGN ANALYSIS: Read about the Nike x Tiffany & Co. collab here: https://www.fastcompany.com/90843222/nike-tiffany-co-collab-is-match-made-in-branding-heaven  NEWS: Read about the rise in false advertising lawsuits here:  https://www.modernretail.co/marketing/with-false-advertising-lawsuits-on-the-rise-brands-risk-long-term-harm-to-their-image/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

Today in industry news, April and Hamish sit down in the virtual recording booth to review Meta’s “Widely Viewed Content Report” with a discussion about the impacts of social media algorithms on digital marketing and trending topics. Later, your favorite podcast hosts discuss Hard Mtn Dew’s one-year anniversary campaign. Tune in for a chat about whether the brand’s spring-break-themed retirement community sweepstakes stayed true to the brand or missed the mark. CAMPAIGN ANALYSIS: Read more about Hard Mtn Dew’s campaign here: https://www.marketingdive.com/news/hard-mtn-dew-florida-retirement-community-flavor-launch/643862/ NEWS: Read Meta’s report here: https://transparency.fb.com/en-gb/data/widely-viewed-content-report/?utm_source=daily-carnage&utm_medium=email  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

We’re closing out our agency anniversary festivities with a conversation about company culture. Guest host and Chief Operations Officer Lana Marshall chats with CEO & Founder April White about best practices for developing a considerate company culture. Together they share tips for delivering kind and constructive feedback to foster mentorship in any agency and discuss Lana’s recent article on the topic for Authority Magazine. Next, in the Marketing Conundrum segment, April and Lana cover advice for agency leadership in integrated marketing communications roles to manage expectations and have frank and productive conversations with clients.  AGENCY NEWS:  Read Lana’s article “Lana Marshall of Trust Relations: Giving Feedback; How To Be Honest Without Being Hurtful” here: https://medium.com/authority-magazine/lana-marshall-of-trust-relations-giving-feedback-how-to-be-honest-without-being-hurtful-bb1127bf3837  JOIN THE TEAM: Apply to join our team of Trust Builders here: https://trustrelations.agency/work-for-us/  WORK WITH US:  Reach out to our business development team here: https://trustrelations.agency/hire-us/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com. In this special episode, Trust Relations is celebrating four years in business! We’re celebrating our agency anniversary with a special episode of Trust Relations: The Podcast!

In this special episode, Trust Relations is celebrating four years in business! Join us as we kick off year five with an in-depth discussion about brand values, featuring a guest host appearance from our Chief Operations Officer, Lana Marshall! As CEO & Founder of TR, April White shares some agency news with a look at our newly-revised core company values. April and Lana also discuss what a “values-based approach” means for brands today, with advice to help any business owner uncover the right core tenants to guide their brand toward long-term success. They’re sharing actionable advice, team member memories and tips for brand leaders and agency owners to navigate business ownership in the era of transparency, corporate responsibility and workplace culture revolution. Thank you for being along for the ride as we build TR into the agency of the future – and beyond! AGENCY NEWS:  Read about our brand values on the Trust Weekly blog, here: https://trustrelations.agency/trust-weekly/trust-relations/year-4-trust-relations-transforms-pr-with-a-values-based-approach/  JOIN THE TEAM: Apply to join our team of Trust Builders here: https://trustrelations.agency/work-for-us/  WORK WITH US:  Reach out to our business development team here: https://trustrelations.agency/hire-us/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

This week on Trust Relations: The Podcast, April and Hamish are sharing advice for brands navigating an uncertain global economy. First, they chat about a recent survey from Advertiser Perceptions which reported that 38% of marketers are shifting focus this year from customer acquisition to loyalty programs. Together, April and Hamish weigh in on this marketing conundrum, with the pros and cons for brands seeking to remain profitable. The Campaign Analysis segment features a creative activation from Behr Paint, with an in-depth analysis of the company’s successful “To DIY For” campaign on TikTok. MARKETING CONUNDRUM: Should your brand be emphasizing acquisition in the current economy, or shift focus to loyalty? Read the survey in Marketing Dive: https://www.marketingdive.com/news/marketing-budgets-optimism-inflation-economy/642512/  CAMPAIGN ANALYSIS: Read about how Behr Paint connects with millennial homeowners on TikTok: https://www.marketingdive.com/news/behr-paint-diy-marketing-millennial-homeowners-tiktok/642499/#:~:text=As%20more%20millennials%20buy%20homes,increase%20its%20followers%20by%2066%25.  COMMUNICATIONS BUZZWORDS:  Hamish: fructify (v.) A: putative (adj.) CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/Sound effects obtained from https://www.zapsplat.com.

Today, April and Hamish shed some light on a recent social media trend that runs counter to mainstream influencer culture: deinfluencing. In this segment, our hosts unpack the implications of this trend for digital marketing and consumer culture. Today’s Campaign Essentials segment features tips and best practices about how to select the right promotional imagery and stock photography for your brand — without falling into the trap of false advertising or misleading content.  COMMUNICATIONS BUZZWORDS: Hamish: superannuated (adj.) April: magniloquent (adj.) NEWS: Read more about Deinfluencing here: https://www.forbes.com/sites/markfaithfull/2023/02/03/could-the-tiktok-deinfluencing-backlash-topple-influencer-culture/?sh=167775775853   CAMPAIGN ESSENTIALS:  Here’s how to choose the right imagery for your brand. Read more about the ethical use of digital imagery here:  https://www.prnewsonline.com/reader-response-ethical-guidelines-cover-use-of-imagery/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/Sound effects obtained from https://www.zapsplat.com.

This week on Trust Relations: The Podcast, April and Hamish share an in-depth discussion about creative brand activations, including notable examples from major brands including Frito Lay’s Potadomes at the Coachella festival in 2022 and the failed influencer event at last year’s Revolve Festival. They also discuss the reputational damage sustained by Southwest Airlines, in light of a recent report indicating that the airline’s recent holiday cancellations negatively impacted consumer trust of the air travel industry at large. As a bonus, the dynamic marketing duo also discuss Hamish’s experience at a Red Hot Chili Peppers concert earlier this month — and the brand backlash that ensued following the Sydney show. COMMUNICATIONS BUZZWORDS: Hamish: promulgate (v.) April: communique (n.) CAMPAIGN ESSENTIALS: Here are 3 things to consider when developing a brand activation or event. Read more about brand activations and events on our website here: https://trustrelations.agency/brand-activations-events/ NEWS: Read about how Southwest cancellations damaged trust in airline here: https://www.prdaily.com/how-southwest-hurt-perception-of-airlines-twitter-sees-what-sticks-and-more/ CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

Today on the show, April and Hamish offer an analysis of one viral ad from Super Bowl LIV, with an in-depth look at Workday’s creative take on corporate overuse of the “rock star” moniker. Together, they discuss the strategic components that made the ad a success. For this week’s industry news update, our hosts cover a rise in international scrutiny of TikTok’s data security; the discussion arises in light of the recent media dominance of the Chinese balloon which was neutralized by U.S. military forces earlier this month. Tune in as they assess the risks and rewards associated with leveraging social media juggernauts like TikTok and Twitter in your brand strategy. CAMPAIGN ANALYSIS: Read about Workday’s Super Bowl ad here: https://www.prnewswire.com/news-releases/iconic-rock-stars-remind-workday-and-the-corporate-world-who-the-real-rock-stars-are-301738810.html NEWS: Read about increased scrutiny of TikTok here: https://www.newsweek.com/chinese-spy-balloon-escalates-rage-against-tiktok-ccp-1778699 Listener Note: Since the recording of this episode, additional information has surfaced about the alleged purpose of the balloon and its potential role in China's surveillance operations. You may read a recent update here, and we encourage listeners to revisit national news coverage as the story develops: https://apnews.com/article/biden-science-politics-united-states-government-china-8cff40ab7ede506cb0e998d6ae05fba3 COMMUNICATIONS BUZZWORDS: April: recondite (adj.) Hamish: quixotic (adj.) CONNECT WITH TRUST RELATIONS: OFFER CODE: https://trustrelations.agency/landing-page-brand-workshop/ Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

This week on Trust Relations: The Podcast, April and Hamish discuss a hot topic for today’s brands — celebrity and influencer engagements. They’re covering tips to consider before engaging a celebrity spokesperson, including how to avoid the most common mistakes and risks associated with influencer relations. Later, our hosts dive into the rise of artificial intelligence (AI) in content development and PR writing, with a look at CNET’s apology for errors made in the outlet’s recent AI-written articles. Stay tuned as April and Hamish test out the viral Chat GPT tool firsthand and share their thoughts on the future of AI writing for the communications profession. CAMPAIGN ESSENTIALS: Here are three tips to consider when your brand engages celebrities or influencers. LOST IN TRANSLATION: Read about CNET’s AI-Written Articles here: https://gizmodo.com/cnet-ai-chatgpt-news-robot-1849996151 Try Chat GPT here: https://chat.openai.com/  COMMUNICATIONS BUZZWORDS: April: snye (n.) Hamish: sklent (v.) CONNECT WITH TRUST RELATIONS: OFFER CODE: https://trustrelations.agency/landing-page-brand-workshop/ Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

This week on Trust Relations: The Podcast, April and Hamish discuss the rising influence of junior staff and Gen Z employees in social media management. They analyze the implications of these rising stars for brands and cover the long-term career impacts of early promotions to high-paying positions. Today’s Marketing Conundrum includes a look at Lake Superior State University’s annual list of “banished” words, including tips and best practices for avoiding lingo overuse in your marketing and PR writing process. Also in this episode, our hosts re-introduce a fan-favorite segment: Communications Buzzwords! NEWS: How Gen Z Social Media Managers Became the New CMOs: https://www.fastcompany.com/90827081/gen-z-social-media-managers-tiktok-taco-bell-duolingo-dunkin?utm_source=newsletters&utm_medium=email&utm_campaign=FastCompanyCoDesign-Jan%2009,%202023&leadId=31317&mkt_tok=NjEwLUxFRS04NzIAAAGJN_LnShdRq88gXT64IE4W6LrIYKYZAR-x75l41sz6Pb8xhhecL4MstlwFwjWPE9phMw_wfkAWTh2Hl3YzudG6aBsR_B95pZb7K8zLOw MARKETING CONUNDRUMS: Here’s how to avoid overused language and industry lingo. An inflection point for GOATs: Please quiet quit these 'banished words' moving forward: https://www.npr.org/2023/01/01/1146517288/goat-gaslighting-banished-words CONNECT WITH TRUST RELATIONS: OFFER CODE: https://trustrelations.agency/landing-page-brand-workshop/ Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

Welcome to our first-ever crossover episode! In this podcast special, the hosts from The PR Wine Down and Trust Relations: The Podcast team up to deliver advice, insights and hot takes for brands and integrated marketing professionals. Today’s episode also features a celebrity guest, with a name anyone in PR or marketing is sure to recognize. We’re pleased to welcome April’s personal friend, mentor and former colleague: Doug Spong! Together, they discuss the latest trends impacting PR, media relations and agency culture in 2023. They also share a few favorite campaigns from Doug’s storied career, including his work with Ty Pennington, Paris Hilton, Will Smith, American Standard, Hasbro’s Rubik’s Cube, Silk Soymilk, and more. Later, April, Laura and Hamish read an anonymous listener’s PR Horror Story about one manager’s explosive reaction to a junior employee’s PTO request. In the Campaign Analysis segment, they discuss IKEA’s “Swedish Seedballs” campaign. About the Guest: Doug has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Previously, Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). Connect with Doug here: https://www.dougspong.com/ Campaign Analysis: Read about IKEA’s Swedish Seedballs here: https://www.thedrum.com/news/2022/04/29/ad-the-day-ikea-and-wwf-partner-swedish-seedballs-campaign Anonymous PR Horror Story: Have an anonymous PR horror story to share or questions you want to be answered on the PR Wine Down? Email us at contact@prwinedown.com Send in a voice message here: https://anchor.fm/prwinedown/message OFFER CODE: Apply to use this episode’s offer code here: https://trustrelations.agency/landing-page-brand-workshop/ Listen to The PR Wine Down: https://trustrelations.agency/podcasts/78-holiday-special-unwrapping-april-lauras-essential-tips-for-pr-success/ Listen to Trust Relations: The Podcast: https://trustrelations.agency/trust-relations-podcast/ Connect with Trust Relations: You can stream our shows live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com.

Hi everyone — welcome to Trust Relations, the Podcast!  This week, we have a special announcement to share: We're interrupting your regular listening schedule for a special episode release! Tune in this Friday, January 20, 2023 for an exclusive episode you won’t want to miss.  We even have a celebrity guest in the lineup — with a name anyone in PR or marketing is sure to recognize. So, mark your calendars and join us wherever your favorite podcasts are found. We promise it will be worth the wait!

This week on Trust Relations: The Podcast, April and Hamish chat through what PR practitioners and marketers can do when a client needs to tighten their budget — but expects the same amount of results a higher retainer would accomplish. They discuss managing expectations, strategies for maximizing impact with a limited marketing budget and more. Your favorite podcasting duo also discusses one of the most surprising brand mash-ups from the end of the year, with an analysis of Juicy Couture’s collaboration with Kraft Real Mayo. CAMPAIGN ESSENTIALS: Here’s what to do when a brand needs to tighten their marketing budget without wanting to sacrifice work or results. CAMPAIGN ANALYSIS: Learn about the Juicy Couture X Kraft collaboration here: https://www.marketingdive.com/news/kraft-mayo-juicy-couture-tracksuit-luxury-marketing/635404/ OFFER CODE: https://trustrelations.agency/landing-page-brand-workshop/ CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

This week on Trust Relations: The Podcast, April and Hamish share advice on how to strengthen your PR and marketing efforts with updated tactics for 2023. They’re covering how to leverage your media hits to strengthen any marketing campaign with the added credibility of earned media. They also share hot takes on Tropicana’s recent toothpaste campaign, which aimed to solve the problem of how a fresh glass of orange juice can taste bitter after consumer’s have brushed their teeth. CAMPAIGN ESSENTIALS: Here’s how to use your PR media hits to strengthen any marketing campaign. CAMPAIGN ANALYSIS: Tropicana Toothpaste Campaign: https://www.foodbeast.com/news/tropicanas-new-mimosa-maker-adds-spritz-to-your-brunch/ OFFER CODE: https://trustrelations.agency/landing-page-brand-workshop/ CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

On the show this week, April and Hamish discuss a challenging topic for marketers: knowing when to take a creative risk. First, they discuss advice for managing clients who take an overly-cautious approach, and how to encourage strategic risk-taking to improve marketing success. Next, they share hot takes about a recent, ill-advised creative campaign from Mentos that missed the mark on brand authenticity. MARKETING CONUNDRUMS: Here’s what to do when a client is extremely risk-averse — and it's hampering your campaign. CAMPAIGN ANALYSIS: Reach about Mentos’ Recycling Raccoons campaign here: https://www.marketingdive.com/news/mentos-sustainability-ads-recycling-raccoons/633876/ CONNECT WITH TRUST RELATIONS: OFFER CODE: https://trustrelations.agency/landing-page-brand-workshop/ Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

This week on Trust Relations: The Podcast, April and Hamish welcome special guest Trena Blair, founder and CEO of FD Global Connections. Trena was recently named the winner of two awards at the Stevie Awards for Women in Business, alongside TR President April White, who won a gold award herself. Trena won Gold for Best Female Entrepreneur in Asia, Australia or New Zealand Business Services (10 or Less Employees), and Silver for Best Female Entrepreneur (Global), Business Services (10 or Less Employees). April won the gold award for Most Innovative Woman of the Year - Advertising, Marketing and Public Relation’ in 2022. Together, they discuss how to craft a winning award submission or speaker nomination for any brand or thought leader. April and Hamish also share their thoughts on how third-party honors like these can boost brand credibility for your company or organization. CAMPAIGN ESSENTIALS: Here’s how to create a strong award or speaking submission. GUEST INFORMATION: Learn more about Trena Blair here: https://www.linkedin.com/in/trenablair/?originalSubdomain=au Learn more about the Stevie Awards for Women in Business: https://stevieawards.com/women CONNECT WITH TRUST RELATIONS: OFFER CODE: https://trustrelations.agency/landing-page-brand-workshop/ Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

In this episode, hosts April and Hamish share an in-person discussion about creative content marketing. They discuss best practices for developing innovative content marketing and brand messaging, with advice for brands seeking to stand out from their competitors online. For today’s Lost in Translation segment, our hosts discuss an ad from the 2010s that stood the test of time and made an international impact. CAMPAIGN ESSENTIALS: Here’s how to create innovative content marketing campaigns. Read more in PR Daily: https://www.prdaily.com/6-keys-to-creating-non-cliche-content-marketing/ LOST IN TRANSLATION: Ashton Kutcher breaks up with a “sexy pizza” in this clever Wrigley's advertisement: https://www.digitalspy.com/media/a618981/ashton-kutcher-breaks-up-with-a-sexy-pizza-in-a-new-wrigleys-ad/ OFFER CODE: Trust Analysis: https://trustrelations.agency/landing-page-brand-workshop/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

On today's episode of Trust Relations: The Podcast, hosts April and Hamish are sitting down for an in-person chat in sunny Sydney Australia! They’re here to share their advice for successfully launching a sub-brand — and how to navigate constructive criticism branding clients as a part of that process. They also discuss April's plans for her working vacation in Sydney, and analyze a recent report on how global ad spend is impacting the marketing sector as we approach the new year. MARKETING CONUNDRUM: What to do when a parent company launches a sub-brand, but the messaging is too similar to their existing offering. NEWS: About the Standard Media Index’s September 2022 Core Data report: https://www.marketingdive.com/news/ad-spend-declines-fourth-consecutive-month-september-report-finds/634699/ OFFER CODE:  Trust Analysis: https://trustrelations.agency/landing-page-brand-workshop/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.