On the show this week, April and Hamish discuss a challenging topic for marketers: knowing when to take a creative risk. First, they discuss advice for managing clients who take an overly-cautious approach, and how to encourage strategic risk-taking to improve marketing success. Next, they share hot takes about a recent, ill-advised creative campaign from Mentos that missed the mark on brand authenticity.

MARKETING CONUNDRUMS:

Here’s what to do when a client is extremely risk-averse — and it's hampering your campaign.

CAMPAIGN ANALYSIS:

Reach about Mentos’ Recycling Raccoons campaign here: https://www.marketingdive.com/news/mentos-sustainability-ads-recycling-raccoons/633876/

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Sound effects obtained from https://www.zapsplat.com.