Building a Brand: The Importance of PR and Social Media for Biotechs with Alexander Morin, Account Coordinator at Russo Partners

Building Biotechs

Jan 31 2024 • 39 mins

In this episode, we chatted with Alexander Morin, PhD, Account Coordinator at Russo Partners, a Public Relations Agency that collaborates on integrated communications for digital technology, mobile communications, biopharma, medtech, digital health, diagnostics, IT, and healthcare services companies. Alexander is passionate about translating complex scientific concepts into engaging and accessible stories for diverse audiences.


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08:17 - 12:38 - Challenges Faced by Science Communicators

15:21 - 18:10 - LinkedIn and Twitter as a Tool for PR

23:07 - 25:44 - The Integration of AI in Science Communication

30:39 - 33:10 - Significance of Funding Conversations for Early-Stage Companies

35:20 - 38:45 - The Shift to Public Communication by Early-Stage Startups

40:18 - 43:20 - CEO's Role in Startup Branding

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