In this episode, we are going to talk about branding. Branding is your equivalent to the name tag you wear when you meet someone. It tells them who you are.

When most people think of a logo, they think of the extravagant, beautiful designs of major brands. And while making your logo visually  appealing is important, it is not always the most important element in the design.

Your message is as equally, if not more, important. What are you actually communicating when someone looks at your logo? What are you  communicating before you add text? What are you communicating when you  add text (if any)?