Marketing M. Pressions

Search Engine Marketing (SEM) - also known as Pay Per Click (PPC) or Google Adwords - is the digital marketing tactic of targeting individuals based on their search query and serving them ads in the immediate search results related to the keywords they searched for.   SEM ads are sometimes called “Google Adwords campaigns” because that’s  the name Google - the megagiant owner of the biggest SEM software - has given SEM.  It’s also commonly referred to as Pay Per Click (PPC) ads, because that’s how most SEM ads work. You only pay when someone actually clicks on your ad, not when someone sees your ad.     SEM ads are what most marketers consider the foundation of targeted advertising. It’s important to have SEM ads running as the first thing  you do when starting to advertise digitally. But it’s also important to expand beyond there!

Last week we looked at the amazing world of targeted digital advertising but didn’t really get into the specifics of targeting tactics. This  episode multi-media consultant Shawna Yockey and Jordan Sherrod are going to dig into each of these powerful tactics and help explain how  you can reach the people who are actively searching for your product or service.  There are 8 primary targeting tactics that marketers use to target the  exact people who are interested in their product or service and we'll talk about those tactics in this podcast.

The way that websites, apps, games, events, and other digital platforms continue to exist is by allowing outside companies and businesses to  advertise on their digital platforms.    Thanks to advanced technology and software development, we are now able to target the PEOPLE who visit these digital platforms, and not just the type of platform. Learn about targeted digital marketing in this episode.

The term “web development” sounds uber scary, technical, and geeky. But a  website is uber-ultra important because it represents your presence online. It’s equivalent to a brick and mortar building in real life; think of it like your digital storefront. A website has always been a  way of legitimizing you as a business. It is your digital “face” to the  world. It also extends your reach from beyond your physical location to  anywhere in the world.    So then what does that mean? Well, like an actual physical store, people  visit your website to browse through your services and products, make purchases, or request information.

Email is a part of everyday life for billions of people in personal and  business interactions throughout the world.   It’s a fantastic way to get a message directly into people’s personal cell phones or computers. When used appropriately, it can be pretty powerful.

In any position related to marketing, communications, or PR, it’s important to develop a habit and cultivate a skill of capturing photos and videos. In any kind of marketing, you are pushing out a form of communication that usually utilizes a photo or video. You can just think of content creation as creating the message and visuals that you’re going to push out through your marketing channels.

In this episode, we are going to talk about branding. Branding is your equivalent to the name tag you wear when you meet someone. It tells them who you are.   When most people think of a logo, they think of the extravagant, beautiful designs of major brands. And while making your logo visually  appealing is important, it is not always the most important element in the design.  Your message is as equally, if not more, important. What are you actually communicating when someone looks at your logo? What are you  communicating before you add text? What are you communicating when you  add text (if any)?

SOOOOCIAL Media. What a topic.  Did you know there are now over 4.62 billion social media users in the world? There are 17 major social media sites that are out there and, even if you’re not on all of them, it’s important to be familiar with what audience is on which platform. For example, even if you think Facebook is for “old people'' and you personally don’t have anything to do with it, it’s still important to  understand how it works because that may be the perfect audience for  your client to reach….and as a matter of fact in 2022 FB is still the world's most used social platform at 2,900 million active users.  Social media is heavily used in marketing. As stated before, marketing is largely about telling a story and the social media platforms are an  easy way to tell a business’ story.

The term “marketing” is a broader term than you may realize.  When someone asks, “What do you do?” and you say, “I’m in marketing.”  That can mean a whole lot of different things. It could mean you are a  salesperson, a website developer, a graphic designer, a strategy manager, a consultant, a social media manager, a billboard/radio sales  rep, etc. It could mean you work in the marketing department of your company or that you work for an agency that does marketing on behalf of  other companies.    It’s important to grasp the entire picture of what marketing is and what it can do to determine the best marketing strategy for your specific campaign.

Marketing is about story-telling. Our goal as marketers is to make our client’s audience the hero of the  story. We want to ask our clients, “How does the product or service you offer help your customer “slay” the dragon and become the hero?”  Marketing is not just about running ads or being seen everywhere, it’s  also about developing relationships and making connections. There’s a real sense of meaning in this line of work. We get to help our clients’ businesses succeed, and when we do that, we’re boosting our local  economy.

We're excited to announce the upcoming release of our podcast, Marketing M. Pressions, on June 6, 2022.  This podcast is brought to you by M. Roberts Digital, your local marketing company with global reach. We are data-driven marketing  experts who develop, deliver and optimize business growth campaigns.    In this podcast, you can expect to expand your knowledge in the big wide world of marketing, and hear real-life marketing examples.   Let's make marketing matter for you today. Start listening June 6 at