Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Long-form video Spotlight: 'Shrimp Week' Quick News & Quick Takes: Twitter melts down again Quick News & Quick Takes: Creating multidisciplinary marketing teams Quick News & Quick Takes: PwC’s 2023 Trust Survey Q&A: Commonly held assumptions in our work that are complete BS Closing: Lemon8 Closing: Social Media Breakfast MSP ARTICLES AND LINKS How video consumption is changing in 2023 The art of video storytelling and why it matters for your marketing Documentary shorts: The medium for communicating brand values today The 9 best examples of video storytelling Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football Lynn Melling/515 Productions Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal Twitter failed to scare legacy verified accounts into paying for Twitter Blue Should your business buy Twitter's $1,000 gold checkmark? Modern marketing: Six capabilities for multidisciplinary teams PwC’s 2023 Trust Survey What’s a commonly held assumption in your industry that is complete BS, but no one ever says it?  TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps  Social Media Breakfast - Minneapolis/St. Paul FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices