Hanson & Hunt

Arik Hanson and Kevin Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc. read less
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Episodes

187: Web traffic from links, thought leadership, internal comms report
Mar 22 2024
187: Web traffic from links, thought leadership, internal comms report
There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY The social media productivity report Who sends traffic on the web? Spotlight: Auntie Anne's The 2024 state of internal communications B2B thought leadership impact report Closing: Reasons why employees are distracted ARTICLES AND LINKS The Social Media Productivity Report Who sends traffic on the web and how much? The art of making pretzels part of every conversation The 2024 state of internal communications Is your thought leadership stuck in ‘mutually assured irrelevance’? Reasons why employees are distracted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
186: Maximizing LinkedIn, new Pew data, collaborative articles
Feb 23 2024
186: Maximizing LinkedIn, new Pew data, collaborative articles
What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Maximizing LinkedIn performance New Pew info on social media use Spotlight: Special Bisquick box How to use the art of commenting for PR 2024 Global Comms Report Closing: LinkedIn collaborative articles ARTICLES AND LINKS Key tips on maximizing LinkedIn performance Americans’ social media use ‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket How to use the art of commenting for PR Cision and PRWeek 2024 Global Comms Report LinkedIn shares new insights into engagement with collaborative articles Arik's webinar/10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
185: 2024 trends, Solo Stove, career contentment
Jan 29 2024
185: 2024 trends, Solo Stove, career contentment
From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY 2023 Edelman Trust Barometer Gartner social media predictions Spotlight: Solo Stove New media measurement course 2024 trend roundup Closing: Career contentment Closing: Free webinar on social media trends ARTICLES AND LINKS 2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025 Solo Stove’s viral Snoop Dogg partnership fails to spark up sales The Fundamentals of Media Measurement online course Arik's 10 social media marketing trends for 2024 10 non-obvious social media trends you need to consider right now 11 2024 PR trends you need to start preparing for now Three PR trends agencies can’t afford to miss in 2024 Amber Naslund - It's okay to be content where you are Mark Schaefer - From paycheck to purpose: Why I stopped growing my business Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
184: AI content, crappy photos, comms priorities
Dec 20 2023
184: AI content, crappy photos, comms priorities
The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Is AI content better and trusted? The employee influencer trend in internal comms Spotlight: The North Face gets "to the choppa" Priorities for comms execs in 2024 Crappy photos on your channels Closing: The mess at X Closing: McDonald’s social job posting ARTICLES AND LINKS AI content Is preferred over human content Readers don't trust AI-generated news The top internal communication trends for 2024 I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next. 8 key priorities for execs and comms leaders 4 bad communications habits to leave in 2023 Elon Musk claims advertisers are trying to ‘blackmail’ him McDonald's job posting for a Director, Social Media and Influencer Marketing FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
183: Creator report, social subscriptions, kids and influencer careers
Nov 22 2023
183: Creator report, social subscriptions, kids and influencer careers
There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Creator Connections report Social media subscriptions Spotlight: Oatly's creative director State of Content Marketing Report Is social media even worth it? Closing: Should you help your kid be an influencer? Closing: What Adidas knew about Kanye ARTICLES AND LINKS Creator Connections report Why social media subscriptions can become the new normal I was axed as Oatly's creative director - here are 5 arguably useful lessons Superpath's State of Content Marketing Report Ann Handley: "Is social media even worth it?"  Your kid won't be an astronaut. Don't fight them about being an influencer Podcast: What Adidas knew about Kanye SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
Oct 19 2023
182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The lessons from NPR's departure from X The stories leaders need to tell Spotlight: The Tank Museum The weirdness of LinkedIn Edelman’s 2023 Future of Corporate Communications study Closing: Phone etiquette Closing: Social media writing best practices webinar ARTICLES AND LINKS Six months ago NPR left Twitter. The effects have been negligible 5 types of stories leaders need to tell This museum has 300 tanks and over 100 million YouTube views It's not just you. LinkedIn has gotten really weird Edelman’s 2023 Future of Corporate Communications study Text first and never leave a voice mail Social media writing best practices webinar FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
181: Social career insights, Chobani's ghostwriter, fake podcasts
Sep 21 2023
181: Social career insights, Chobani's ghostwriter, fake podcasts
We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Edelman's Trust at Work report Hootsuite's Social Media Career Report Spotlight: 7-Eleven crushes Instagram with cars Chobani's "ghostwriter" job goes viral Big investments in influencer marketing Closing: Fake podcast video clips ARTICLES AND LINKS 2023 Edelman Trust Barometer Special Report: Trust at Work 2023 Social Media Career Report What’s it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager How 7-Eleven's Instagram grew 600k from... cars? Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year The Hollywood strikes are a wake-up call that creators are bigger than social media New report finds that investment in influencer marketing is rising faster than traditional ads The weird rise of fake podcasts People are filming viral fake podcast clips to make whatever they’re saying or selling seem more credible FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
180: Splintering of social media, crisis comms, YouTube thumbnails
Aug 17 2023
180: Splintering of social media, crisis comms, YouTube thumbnails
It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The splintering of social media How to evaluate your marketing channels Spotlight: YouTube thumbnail designers Duolingo salutes its social media team Crisis comms report Closing: Calibration meetings ARTICLES AND LINKS Social media is dead. Welcome to the swipe era How the pandemic changed marketing channels The CMO Survey AI comes for YouTube’s thumbnail industry Duolingo's Q2 earnings It's time to end unhinged social media The state of crisis comms according to the pros There's a secret reason you're not getting promoted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
179: Side gig scrutiny, new FTC guidance, Threads
Jul 20 2023
179: Side gig scrutiny, new FTC guidance, Threads
We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Tracking dark social Do a deep dive in your social media data Spotlight: Brand lessons from Barbie The FTC's updated Endorsement Guides Threads takes on Twitter Closing: Are side gigs ok? ARTICLES AND LINKS Dark Social in 2023: Here’s why (and how) you should track it How to be effective on social media - 5 things we learned from a data deep dive Your brand is Barbie Federal Trade Commission announces updated advertising guides to combat deceptive reviews and endorsements FTC publishes updated Endorsement Guides and proposed rule banning fake reviews Threads 101: A strategy guide for brands A comparative analysis: Twitter vs. Threads in terms of interactions How do you feel about your team members or colleagues having "side gigs"? FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
178: Too much content, UGC vs influencers, Twitter boots Arik!
Jun 22 2023
178: Too much content, UGC vs influencers, Twitter boots Arik!
We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The 2023 State of Social Media Reuters examines social media news habits Spotlight: Saucony sponsors nurses How much content is too much? UGC vs. influencers Closing: The "jobless employed" Closing: Twitter suspended Arik! ARTICLES AND LINKS The 2023 State of Social Media: AI & data take center stage New report looks at social media posting and news consumption trends in 2023 Why Saucony is sponsoring healthcare workers How much content is too much? Agencies are starting to ask that question New report suggests that consumers are far more swayed by UGC than influencers How some people get away with doing nothing at work Arik was booted from Twitter! FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
177: Bud Light's messy month, reputation report, how comments lead to content
May 18 2023
177: Bud Light's messy month, reputation report, how comments lead to content
We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY New data on PR pitches to journalists  The metaverse is dead Spotlight: Bud Light gets a beatdown 2023 Global Communication Report The content potential of comments Closing: Preferred skills and mindset of new PR hires ARTICLES AND LINKS Propel Q2 Media Barometer reveals journalist responses overall are still under 3% RIP Metaverse Hold the postmortem: The metaverse was never alive in the first place 'Not a formal campaign': Anheuser-Busch distanced itself from the Bud Light controversy — says it was one camp, one post, one influencer. But is it enough to win back drinkers? Bud Light’s ad backlash shows the complexity of mass marketing 2023 Global Communication Report from the USC Center for Public Relations Six ways to ensure brand reputation Why comments are the new creative brief What PR managers want in an employee FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
176: Long-form video, Twitter's meltdown, marketing skill sets
Apr 20 2023
176: Long-form video, Twitter's meltdown, marketing skill sets
Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Long-form video Spotlight: 'Shrimp Week' Quick News & Quick Takes: Twitter melts down again Quick News & Quick Takes: Creating multidisciplinary marketing teams Quick News & Quick Takes: PwC’s 2023 Trust Survey Q&A: Commonly held assumptions in our work that are complete BS Closing: Lemon8 Closing: Social Media Breakfast MSP ARTICLES AND LINKS How video consumption is changing in 2023 The art of video storytelling and why it matters for your marketing Documentary shorts: The medium for communicating brand values today The 9 best examples of video storytelling Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football Lynn Melling/515 Productions Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal Twitter failed to scare legacy verified accounts into paying for Twitter Blue Should your business buy Twitter's $1,000 gold checkmark? Modern marketing: Six capabilities for multidisciplinary teams PwC’s 2023 Trust Survey What’s a commonly held assumption in your industry that is complete BS, but no one ever says it?  TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps  Social Media Breakfast - Minneapolis/St. Paul FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
175: 5 social media truths, internal comms trends, 'invisible' CEOs
Mar 23 2023
175: 5 social media truths, internal comms trends, 'invisible' CEOs
We all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you get your CEO setup for success on LinkedIn, troubling changes to our work relationships, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Social media fragmentation Brandpoint report: The Future of the PR Industry Spotlight: Nissan uses TikTok’s BeReal lookalike Quick News & Quick Takes: 'Invisible' CEOs on LinkedIn Quick News & Quick Takes: Update your social media policy Quick News & Quick Takes: A key year for internal communications Q&A: Do you apply to a job even if you don't meet every skill requirement? Closing: Have we forgotten how to be in work relationships? Closing: SMBMSP is back   Closing: Join Arik at the MN IABC Convergence Summit ARTICLES AND LINKS Digiday series: Social Media Fragmentation Arik's webinar: 10 pragmatic social media marketing trends to pay attention to in 2023 The Future of the PR Industry: 2023 Research Report Nissan brings TikTok’s BeReal lookalike to March Madness The Digital Reputation Report: Tracking CEOs on LinkedIn BBC to review social media rules for all staff in bid to resolve Gary Lineker row Employers plan to hit reset on internal communication strategies in 2023 Do you apply to a job even if you don't meet every skill requirement? Have we forgotten how to be in work relationships? Register for SMBMSP: 10 social media trends you should be tracking in 2023 Register for the MN IABC Convergence Summit FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
174: ChatGPT, de-influencing, going dark on social
Feb 16 2023
174: ChatGPT, de-influencing, going dark on social
We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Generative AI and ChatGPT Spotlight: Red Wing Shoes partners with youth artists Quick News & Quick Takes: Going dark on social media Quick News & Quick Takes: The 2023 Edelman Trust Barometer Quick News & Quick Takes: De-influencing on TikTok Q&A: When do you need an agency and when do you need a consultant? Closing: Insight on Duolingo's social media strategy Arik's workshop: Discover social media trends for 2023 ARTICLES AND LINKS ChatGPT Beyond the basics: 20 non-obvious uses of ChatGPT for marketing AI writer and AI design tools for marketers AI, our new creative collaborator How to use AI writing tools in content marketing The real reason so many creators worry about ChatGPT and generative AI Red Wing Heritage’s latest student-led capsule collection honors the arts and local community Red Wing Shoes and Juxtaposition Arts When should your brand go dark on social media? The 2023 Edelman Trust Barometer De-influencing is TikTok’s response to overconsumption and inauthenticity Zaria Parvez of Duolingo shares insights on their social media strategy Wanted: Interns who can make TikTok hits Hot new job: Chief TikTok officer (LinkedIn thread) Signup for Arik's workshop (2/22/23): Discover social media trends for 2023 Social media is constantly changing, and the way your company uses it also must shift FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?
Jan 19 2023
173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?
Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: In-house creators Spotlight: A ChatGPT commercial with Ryan Reynolds Quick News & Quick Takes: CCO outlook for 2023 Quick News & Quick Takes: The decline of humorous brand messaging Quick News & Quick Takes: 'Shitposting' on LinkedIn Q&A: Do you need to be active on social media personally to get a social media job? Closing: Shopify's “calendar purge” ARTICLES AND LINKS How Gen Z social media managers became the new CMOs Social media managers are becoming the main character What happens when a brand’s TikTok personality leaves? Kwik Trip's TikTok Ryan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying’ The CCO’s Distinct Outlook on 2023 What types of brand messaging appeal to Americans? People are shitposting on LinkedIn now Shopify is conducting a “calendar purge” Shopify combats the meeting madness FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
172: Effective influencers, social salaries, data-driven decisions
Dec 15 2022
172: Effective influencers, social salaries, data-driven decisions
Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Talking Point: Does influencer marketing really pay off? Spotlight: Looking back at Lush's decision to quit some social channels Quick News & Quick Takes: Why it's time to get serious about data Quick News & Quick Takes: Aligning internal and external comms Quick News & Quick Takes: Content marketing trends for 2023 Q&A: Salaries of social media jobs Closing: What annoys PR pros and journalists about each other? ARTICLES AND LINKS Does influencer marketing really pay off? Lush has no regrets about quitting Instagram and Facebook The hard skills gap we continue to ignore (essay in the 2023 Relevance Report) 2023 is the year when internal and external communications align 80+ content marketing trends for success in 2023 We’re simply not paying our social talent nearly enough 18 ways PR people piss off journalists 12 ways journalists piss off PR people FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
171: Should you stay on Twitter? Audio's impact, choosing a podcast host
Nov 17 2022
171: Should you stay on Twitter? Audio's impact, choosing a podcast host
What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro Talking Point: Time to leave Twitter?  Spotlight: Popeyes trolls the Timberwolves Quick News & Quick Takes: 2022 Spoken Word Audio Report Quick News & Quick Takes: TikTok's new resource for marketers Quick News & Quick Takes: Morning Consult report on consumer expectations of CEOs Q&A: How to choose a podcast host Closing: Apologies on social media ARTICLES AND LINKS Musk buying Twitter perfect chance for brands to abandon platform once and for all What marketers want from a Twitter reimagined by Musk Why Elon Musk might be the best thing that ever happened to Twitter Brandpoint: In the know on the top PR trends for 2023 Tweet from Popeyes referencing Karl-Anthony Towns The spoken word audio report 2022 from NPR and Edison Research New resource for businesses from TikTok What consumers expect from CEOs The case against the Twitter apology FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
170: Short-form video, content careers, 9-person IG team
Oct 20 2022
170: Short-form video, content careers, 9-person IG team
The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more. ***MINNEAPOLIS LISTENER MEET-UP*** Register for a Hanson & Hunt listener meet-up in Minneapolis on 11/3/22 WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro: Minneapolis Hanson & Hunt listener meet-up Talking Point: Short-form social video  Spotlight: A 9-person Instagram team at The Washington Post Quick News & Quick Takes: Content marketing careers Quick News & Quick Takes: Blogger survey Quick News & Quick Takes: The state of digital marketing budgets Q&A: How to end the 'social media intern' joke Closing: Should we give up on grammar? ARTICLES AND LINKS The 9 most important social media trends for 2022 Brands are driving higher reach and engagement by posting Instagram Reels How the Washington Post grew its Instagram following from 600K to 6M Content marketers share salaries, career paths, and more in 2023 New blogging statistics: What content strategies work in 2022? CMOs’ digital spend skews to paid over owned or earned media Give up on grammar FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
169: Demonstrating real value, one word tweets, dressing down for the job interview
Sep 22 2022
169: Demonstrating real value, one word tweets, dressing down for the job interview
It's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Earning and keeping the seat at the table  Spotlight: A one word tweet trend Quick News & Quick Takes: The power of attention Quick News & Quick Takes: Red flags from influencers Quick News & Quick Takes: Top digital skills Q&A: Job candidates who dress down for interviews Closing: Boomerang employees are making big bucks Arik's upcoming webinar: Executives on LinkedIn ARTICLES AND LINKS Latest findings from PwC’s Pulse Survey of CMOs and marketing leaders Understanding the value of PR: Is it time to look for those MBAs? PR measurement: Metrics to use for success Amtrak tweeted “Trains” and it makes sense cause social media managers are ready for a holiday weekend Marketers should pay more attention to attention The five tells that mean you should pass on hiring an influencer Digital most in-demand skill amid ‘techification’ of marketing, study finds Boomerang employees making more $ Bolstering your executive’s LinkedIn presence in 5 simple steps FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
168: Top comms challenges, zero-click content, the crying CEO
Aug 18 2022
168: Top comms challenges, zero-click content, the crying CEO
What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Comms challenges, DE&I, outsourcing  Spotlight: The crying CEO Quick News & Quick Takes: Gen Z's social media shift Quick News & Quick Takes: Content helps B2B buyers Quick News & Quick Takes: Zero-click content Q&A: Best practices for execs sharing company news on LinkedIn ARTICLES AND LINKS The volume and variety of communications work is shifting, finds 5th annual survey of comms pros LinkedIn/Elizabeth Laukka CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral Gen Z shapes new social media era Teens, Social Media and Technology 2022 Vast majority of B2B buyers say vendor content impacts purchase decision Zero-click content: The counterintuitive way to succeed in a platform-native world FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices