PODCAST

Hanson & Hunt

Arik Hanson and Kevin Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

Start Here
166: Recession-ready tips, PR's work-life balance, email newsletters
1w ago
166: Recession-ready tips, PR's work-life balance, email newsletters
The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Readying your comms for a recession Spotlight: Novel about the influencer life Quick News & Quick Takes: PR pros survey Quick News & Quick Takes: The social listening struggle Quick News & Quick Takes: Are email newsletters going to die? Q&A: Getting leaders to use LinkedIn more often ARTICLES AND LINKS ‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession It's time to 'double down,' advises P&G's Marc Pritchard around economic slowdown A recession-proof content playbook for marketing leaders What's it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attached New Muck Rack survey: The State of PR 2022 The State of Social Listening in 2022 The collapse of the email newsletter is coming, long live the newsletter 5 creative tactics to get your executives posting more consistently on LinkedIn Workshop (June 29): Unlock strategies to bolster your LinkedIn presence FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
166: Recession-ready tips, PR's work-life balance, email newsletters
1w ago
166: Recession-ready tips, PR's work-life balance, email newsletters
The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Readying your comms for a recession Spotlight: Novel about the influencer life Quick News & Quick Takes: PR pros survey Quick News & Quick Takes: The social listening struggle Quick News & Quick Takes: Are email newsletters going to die? Q&A: Getting leaders to use LinkedIn more often ARTICLES AND LINKS ‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession It's time to 'double down,' advises P&G's Marc Pritchard around economic slowdown A recession-proof content playbook for marketing leaders What's it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attached New Muck Rack survey: The State of PR 2022 The State of Social Listening in 2022 The collapse of the email newsletter is coming, long live the newsletter 5 creative tactics to get your executives posting more consistently on LinkedIn Workshop (June 29): Unlock strategies to bolster your LinkedIn presence FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
165: Adding social channels, content program history lessons, avoiding 'link rot'
May 19 2022
165: Adding social channels, content program history lessons, avoiding 'link rot'
It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: How do you decide which channels to add? Spotlight: Goop's 'Luxury Diaper' Quick News & Quick Takes: Changes to the LinkedIn feed Quick News & Quick Takes: Avoiding 'Link rot' Quick News & Quick Takes: Show how your content program has evolved Q&A: Kevin has an update on his new job Closing: Arik's idea for companies to showcase new hires on LinkedIn ARTICLES AND LINKS Choosing the right social media channels for your business Goop 'Luxury Diaper' is, of course, a poorly-timed PR stunt Keeping your LinkedIn feed relevant and productive At least 66.5% of links to sites in the last 9 years are dead This is what a 15-year old content strategy looks like Employer branding idea for new hires FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
164: Avoiding dumb social posts, owned media tips, telling clients 'no'
Apr 21 2022
164: Avoiding dumb social posts, owned media tips, telling clients 'no'
Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Attention-grabbing social media posts Spotlight: Bud Light newsjacks the NBA Quick News & Quick Takes: How journalists use social Quick News & Quick Takes: Tips for maximizing your owned media Quick News & Quick Takes: The rise of commentary on TikTok Q&A: How to tell would-be clients 'no' ARTICLES AND LINKS Beer brand Pabst Blue Ribbon apologizes for NSFW tweet Southwest tweet about interns Patrick Beverley has hilarious sponsor opportunity with Bud Light New Muck Rack survey: The State of Journalism 2022 The nine things you need to do for owned media success The hottest trend on TikTok? In-depth analysis FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
163: Employee advocacy, local news and PR, reluctant return to office
Mar 18 2022
163: Employee advocacy, local news and PR, reluctant return to office
Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Employee advocacy programs  Spotlight: March Madness and NILs Quick News & Quick Takes: CCOs and comms turnover Quick News & Quick Takes: Top PR insights of 2021 Quick News & Quick Takes: Does local TV news need an overhaul? Q&A: Managing a reluctant return to the office ARTICLES AND LINKS Are employee social media advocacy programs really working? From employee to advocate: Mobilize your team to share your brand content What is employee advocacy and how do marketers win with it? Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite The top 17 public relations insights of 2021 CBS’s McMahon: Local news needs an overhaul FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'
Feb 17 2022
162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'
There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: The best reason for an organization to use Twitter  Spotlight: Granfluencers Quick News & Quick Takes: Process and passion Quick News & Quick Takes: What roles and skills are in high demand? Quick News & Quick Takes: The path to purchase on TikTok Q&A: Should you let someone 'pick your brain'? Closing: Coinbase's Super Bowl ad ARTICLES AND LINKS Social media trends for 2022 Twitter users tire of 'sea of same' from brands Senior influencers, or "granfluencers," are smashing stereotypes and making big bucks as social media sensations Is your team run by marketers or bureaucrats? A third of brands hit by data and analytics skills gap TikTok shares new insights into the impact of TikTok clips in the purchase journey LinkedIn/Amber Naslund: Should you let people 'pick your brain'? FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices. Learn more about your ad choices. Visit megaphone.fm/adchoices
161: User-generated content, internal comms challenges, content costs
Jan 20 2022
161: User-generated content, internal comms challenges, content costs
As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career? WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: User-generated content  Spotlight: Starbucks teams up with Netflix Quick News & Quick Takes: Is cancel culture affecting brands? Quick News & Quick Takes: A mandate for internal comms Quick News & Quick Takes: The cost of content production Listener question: Should you 'fake it until you make it'? Closing ARTICLES AND LINKS User-generated content represents 39% of time spent with media New report finds social media video now sees as much consumption time as traditional TV Starbucks and Netflix team up on new social content series Cancel culture: Confusing, complex and contentious Five firefights: Where Internal Communication leaders need to shake things up in 2022 The average cost of a B2B content asset is $2,791 Half of companies outsource content, but quality is a persistent challenge Can we all just stop faking it? Arik's Jan. 26 webinar: Discover social media trends for 2022 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices. Learn more about your ad choices. Visit megaphone.fm/adchoices
160: Former journalists, the lifespan of content, "Get Back" lessons
Dec 16 2021
160: Former journalists, the lifespan of content, "Get Back" lessons
We're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective! Also this month, new data on how long your content performs on the most popular channels. Plus, Pinterest's 2022 trends, Kevin's lessons for communicators from the Disney+ doc "Get Back," and a listener question about wanting to leave a new job soon after starting it.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:15 - Talking Point: Former journalists in communications  31:00 - Spotlight: Lessons from "Get Back" 35:35 - Quick News & Quick Takes: How long does content really perform? 37:10 - Quick News & Quick Takes: Pinterest's 2022 trends 38:20 - Quick News & Quick Takes: Pandemic challenges for marketers 40:00 - Listener question: Advice for someone who just started a PR job they hate Closing ARTICLES AND LINKSU.S. newsroom employment has fallen 26% since 2008How to adapt your skills when switching from journalism to the dark sideHow to transition from journalism to marketingCommon misconceptions about switching from journalism to PRWhat journalists should know before switching to PRHow long does your content last?Pinterest Predicts: The 2022 trends your audience will loveLevel up your digital marketing in 2022FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
159: Questions to ask your social media manager, IG data, advice for new managers
Nov 18 2021
159: Questions to ask your social media manager, IG data, advice for new managers
You can learn a lot about social media - from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and PRWeek. Plus, what's working right now on Instagram? Also, the importance of analytics and PR, and a listener question about getting off to a good start as a first-time manager.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:00 - Talking Point: Questions to ask your social media manager  18:40 - Spotlight: Deluxe takes its purpose to TV 20:20 - Quick News & Quick Takes: Cision/PRWeek 2021 Global Comms Report 22:40 - Quick News & Quick Takes: Analytics and PR 26:20  - Quick News & Quick Takes: What works on Instagram? 29:45 - Listener question: Advice for a new manager Closing ARTICLES AND LINKS10 questions you should ask your social media managerSmall Business Revolution Season 6: Minneapolis and St. Paul, MinnesotaDeluxe to launch sixth and final season of Small Business Revolution seriesCision/PRWeek 2021 Global Comms ReportThe intersection of analytics and PR is too critical to ignoreCarousel posts becoming more popular for brands on InstagramFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
158: Improving thought leadership, Facebook's future, ageism in hybrid work
Oct 28 2021
158: Improving thought leadership, Facebook's future, ageism in hybrid work
Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   :55 - Talking Point: How to improve thought leadership content 9:30 - Spotlight: Arby's rewards RBs 11:05 - Quick News & Quick Takes: Is Facebook still viable for brands? 13:45 - Quick News & Quick Takes: Future of Corporate Communications Study 17:05 - Quick News & Quick Takes: Orbit Media's annual blogging survey 20:55 - Listener question: Will remote and hybrid work lead to more ageism? Closing ARTICLES AND LINKS2021 LinkedIn-Edelman B2B Thought Leadership Impact ReportMarket oversaturated with 'poor-quality' thought leadershipArby's will pay college running backs to declare 'Tonight, I'm getting Arby's!'Is Facebook becoming a liability for brands?2021 Future of Corporate Communications StudySurvey of 1067 bloggers shows which content strategies are working in 2021What’s Next for Content Marketing?FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
157: Content publishing challenges, trust 'the long tail,' comms job titles
Sep 23 2021
157: Content publishing challenges, trust 'the long tail,' comms job titles
Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of 'the long tail' of content marketing, plus a listener question about the job titles you see in communications job postings.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:05 - Talking Point: Content publishing challenges 15:35 - Spotlight: A monster of an anniversary 17:55 - Quick News & Quick Takes: What many marketers get wrong 21:25 - Quick News & Quick Takes: The “State of Marketing” report 23:45 - Quick News & Quick Takes: Respecting content's role in the organization 27:55 - Listener question: How do you make sense of job titles in job postings? Closing ARTICLES AND LINKSThe incentives to publish no longer reward the web’s creatorsThe remaking of The Mash: A Monster MiracleYour obsession with demand gen is going to suffocate your B2B marketing“State of Marketing” report from SalesforceContent’s defining problem (and how to solve it)FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
156: Planning hybrid comms, thought leadership, YouTube and brands
Aug 19 2021
156: Planning hybrid comms, thought leadership, YouTube and brands
The 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:15 - Talking Point: Planning for a hybrid workforce 19:20 - Spotlight: Mayo Clinic's social media legacy 21:20 - Quick News & Quick Takes: Challenges of thought leadership 27:20 - Quick News & Quick Takes: YouTube for brands 31:40 - Listener question: How should you respond to customer complaints on Twitter? Closing ARTICLES AND LINKSBig disconnect at the office? Most managers say remote workers are ‘more easily replaceable’What employees are saying about the future of remote workThe Mayo Clinic Center for Social Media and Social Media Health NetworkWhat thought leaders have in common8 reasons why a YouTube channel is a requirement for your brandThe Car MomWhy you shouldn’t engage with customer complaints on TwitterFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
155: Measuring your comms, brands and college athletes, Pfizer's PR win
Jul 22 2021
155: Measuring your comms, brands and college athletes, Pfizer's PR win
Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:45 - Talking Point: Measurement challenges and advice 21:50 - Spotlight: How Pfizer won the vaccine PR game 25:45 - Quick News & Quick Takes: NCAA athletes are making influencer deals 29:20 - Quick News & Quick Takes: What makes a brand best-in-class in social? 32:10 - Listener question: What business email alternative will emerge? Closing ARTICLES AND LINKSLook at analytics to know what your audience really thinks about your contentBusinesses value the role of PR and communications more than everPfizer's vaccine branding victory delivers lessons for marketers everywhereLet's make a deal: NCAA athletes cashing in on name, image and likenessNew research shows social media has created a more competitive landscape for brandsCould Gen Z free the world from email?Digital Summit MinneapolisFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices