170: Short-form video, content careers, 9-person IG team

Hanson & Hunt

Oct 20 2022 • 42 mins

The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more. ***MINNEAPOLIS LISTENER MEET-UP*** Register for a Hanson & Hunt listener meet-up in Minneapolis on 11/3/22 WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro: Minneapolis Hanson & Hunt listener meet-up Talking Point: Short-form social video  Spotlight: A 9-person Instagram team at The Washington Post Quick News & Quick Takes: Content marketing careers Quick News & Quick Takes: Blogger survey Quick News & Quick Takes: The state of digital marketing budgets Q&A: How to end the 'social media intern' joke Closing: Should we give up on grammar? ARTICLES AND LINKS The 9 most important social media trends for 2022 Brands are driving higher reach and engagement by posting Instagram Reels How the Washington Post grew its Instagram following from 600K to 6M Content marketers share salaries, career paths, and more in 2023 New blogging statistics: What content strategies work in 2022? CMOs’ digital spend skews to paid over owned or earned media Give up on grammar FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices