We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Generative AI and ChatGPT Spotlight: Red Wing Shoes partners with youth artists Quick News & Quick Takes: Going dark on social media Quick News & Quick Takes: The 2023 Edelman Trust Barometer Quick News & Quick Takes: De-influencing on TikTok Q&A: When do you need an agency and when do you need a consultant? Closing: Insight on Duolingo's social media strategy Arik's workshop: Discover social media trends for 2023 ARTICLES AND LINKS ChatGPT Beyond the basics: 20 non-obvious uses of ChatGPT for marketing AI writer and AI design tools for marketers AI, our new creative collaborator How to use AI writing tools in content marketing The real reason so many creators worry about ChatGPT and generative AI Red Wing Heritage’s latest student-led capsule collection honors the arts and local community Red Wing Shoes and Juxtaposition Arts When should your brand go dark on social media? The 2023 Edelman Trust Barometer De-influencing is TikTok’s response to overconsumption and inauthenticity Zaria Parvez of Duolingo shares insights on their social media strategy Wanted: Interns who can make TikTok hits Hot new job: Chief TikTok officer (LinkedIn thread) Signup for Arik's workshop (2/22/23): Discover social media trends for 2023 Social media is constantly changing, and the way your company uses it also must shift FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices