181: Social career insights, Chobani's ghostwriter, fake podcasts

Hanson & Hunt

Sep 21 2023 • 34 mins

We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Edelman's Trust at Work report Hootsuite's Social Media Career Report Spotlight: 7-Eleven crushes Instagram with cars Chobani's "ghostwriter" job goes viral Big investments in influencer marketing Closing: Fake podcast video clips ARTICLES AND LINKS 2023 Edelman Trust Barometer Special Report: Trust at Work 2023 Social Media Career Report What’s it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager How 7-Eleven's Instagram grew 600k from... cars? Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year The Hollywood strikes are a wake-up call that creators are bigger than social media New report finds that investment in influencer marketing is rising faster than traditional ads The weird rise of fake podcasts People are filming viral fake podcast clips to make whatever they’re saying or selling seem more credible FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices